The third edition of SpotLite brings together the voices, ideas and campaigns shaping the next chapter of Out-of-Home (OOH) media. Built around the theme of creativity and innovation, this issue reflects BackLite Media’s - a subsidiary of Multiply Media Group (MMG) - commitment to lead with purpose, insight and design.

In an era where the media landscape is evolving faster than ever, SpotLite 3.0 provides both perspective and direction. With a range of insightful pieces from thought leaders in the industry, from programmatic digital OOH and AI-led content management, to neuromarketing, sustainability, and luxury storytelling, SpotLite 3.0 offers a wide lens on what truly matters to our industry. Campaign highlights from brands like Dior, Hermès, and BMW sit alongside in-depth features on our Landmark Series and the launch of The Oryx.

From high-traffic corridors like Sheikh Zayed Road in Dubai, to curated digital networks in premium malls in the UAE, every placement is an opportunity to connect with purpose and precision. This issue invites advertisers, agencies, and brands to explore how OOH can create a more meaningful impact at every touchpoint of a consumer journey.

SpotLite 3.0 continues that ambition, reflecting how we see the future of OOH especially with the launch of MMG – backed by scale, driven by technology, and built for what’s next.