At BackLite Media, we continue to build a global portfolio of premium digital Out-of-Home (DOOH) media, elevating brand campaigns through iconic, design-led advertising solutions in landmark locations. As part of this ongoing expansion, London Lites has officially rebranded as BackLite UK, aligning an established UK portfolio with the wider BackLite Media brand. 

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This rebrand reflects the transition of London Lites into a broader international Out-of-Home (OOH) group, reinforcing BackLite UK’s position as a leader in premium OOH media in the UK. Operating as part of a global framework, BackLite UK brings its large-format digital portfolio into the global spotlight while maintaining a clear focus on the UK market. 

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Built on the legacy of London Lites and strengthened by Multiply Media Group’s global ecosystem, BackLite UK embodies a commitment to design-led solutions, strategic placement, and future-ready execution.  

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With over 85 premium locations across London, BackLite UK represents one of the city’s leading large-format digital portfolios. These sites are strategically positioned within retail, cultural, and transport hubs, ensuring brands achieve meaningful visibility in London’s most active urban areas. 

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With the tagline “Desirable by Tomorrow,” this rebrand is more than a name change, it builds on a strong foundation while setting a clear direction for the future.  

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A network built for today and desirable by tomorrow. 

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