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How we do it
Desirable byLocation
Bring your brand’s creative vision in the best light, with exceptionally designed sites in landmark locations like Dubai’s Sheikh Zayed Road.
Desirable byCare
Quality matters. We deliver it with personalized service, clever strategic thinking and meticulous attention to detail.
Desirable byAssociation
They say you’re known by the company you keep. And this rings true for brands, as well as people.
Desirable byInsights
Advanced data collection technology gathered from over 10 million mobiles in the UAE ensures creating campaigns that are seen by the right people.
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SpotLite
Andrea Osburn
Marketing Manager
OMEGA was the first-ever Official Timekeeper of the Olympic Games. As they fulfilled this role for the 29th time in […]
James Harrison
Chief Commercial Officer
The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road.Powered by BackLite Intelligence, the Triple Crown will offer […]
James Harrison
Chief Commercial Officer
In March 2021, BackLite Media launched the first Programmatic Out of Home campaign on Sheikh Zayed Road. This campaign was […]
James Harrison
Chief Commercial Officer
Meet the real Influencer in Dubai, The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road. Powered by […]
BackLite Media
Marketing Team
The first Digital Icon on Sheikh Zayed Road is almost six months old and has delivered over 100m impressions. The […]
Press Release
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17 June 2021
BackLite Media
Marketing Team
Beginning on 1st October 2021 and lasting 181 days until 31st March 2022, Dubai will host Expo 2020, considered to be the […]
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Want the best out of Outdoor advertising? Get in touch with us today!
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