Desirable by Design

Everything we do is designed to maximize a brand’s desirability

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At BackLite, we believe a brand’s desirability can be maximized. We call this Desirable by design®.

With strategic thinking and smart technology, meticulous attention to detail and careful curation, we help brands own the spotlight. To be seen, appreciated, and remembered by the right people. We call this approach Desirable by Design. Because we believe sought after brands don’t happen by chance. They’re created.

See our Campaigns

How we do it

Desirable byLocation

Bring your brand’s creative vision in the best light, with exceptionally designed sites in landmark locations like Dubai’s Sheikh Zayed Road.

Desirable byCare

Quality matters. We deliver it with personalized service, clever strategic thinking and meticulous attention to detail.

Desirable byAssociation

They say you’re known by the company you keep. And this rings true for brands, as well as people.

Desirable byInsights

Advanced data collection technology gathered from over 10 million mobiles in the UAE ensures creating campaigns that are seen by the right people.

Featured Products

The Triple Crown

The Gateway Gold View

Digital Icon BL 308

SpotLite

Press Release About Us

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31 January 2022

Newsletter: February 2022

Deaa Zararey

Lead Creative

Press Release Desirable by Association

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27 January 2022

The CEO Masters 2022 Golf Day

Andrea Osburn

Marketing Manager

On Thursday, 6 January, BackLite was a proud sponsor of the CEO Masters Golf Tournament, where we added a spin […]

Press Release Desirable by Association The DeSZRable Collection

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27 January 2022

The World’s To-Do List

Andrea Osburn

Marketing Manager

In 2015, the world’s leaders came to an agreement to work towards 17 sustainable development goals that have the power […]

Press Release Desirable by Location The DeSZRable Collection

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27 January 2022

Digital Innovation on Sheikh Zayed Road

James Harrison

Chief Commercial Officer

Our goal is to drive digital innovation in the UAE. Through the development of architectural and aesthetically superior locations. With […]

Press Release Desirable by Association The DeSZRable Collection

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11 November 2021

Gulf for Good Celebrate 20 Years

Andrea Osburn

Marketing Manager

Gulf for Good recently graced our digital billboard on Sheikh Zayed Road to celebrate their 20th birthday. In 20 years, […]

Press Release Desirable by Association The DeSZRable Collection

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11 November 2021

Coming Soon: The Dubai Jawhara

Andrea Osburn

Marketing Manager

Coming Soon: The Dubai Jawhara is a one-off, unique, and iconic display, reflecting the elegance of the surrounding area. Positioned on […]

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Media One Hotel
Office 2501
Media City 48794
Dubai, UAE