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Programmatic
Campaign Middle East - The rise of Programmatic DOOH in UAE’s advertising landscape
by
Sean Gadsby
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Company News
SpotLite 2.0 - CEO's Remarks
by
James Bicknell
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Company News
BackLite Media releases SpotLite 2.0 in collaboration with Campaign Middle East
by
Karen Barboza
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Most Recent ARTICLES
Insights & Data
Out of Home hits $41.9n USD, 5.2% of global adex. $45.3bn forecast for 2024
by
by
Tom Goddard
Industry News
World Out Of Home Organization’s European Regional Forum 2024
by
Karen Barboza
by
Static Out-Of-Home
Lay's unveils a flavour explosion on BackLite Billboards
by
Ahmed Noureldin
by
DOOH
Campaign Middle East - BackLite reveals strategy behind slick Jimmy Choo campaign
by
James Bicknell
by
Insights & Data
From Awareness to Action: Mastering Brand Reach
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Editor's Choice
EDITORS' PICKS
Insights & Data
Campaign Middle East - DOOH you read me? Experts dissect the good, the bad, and the …
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EDITORS' PICKS
Events
AI set to accelerate digital out of home growth
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EDITORS' PICKS
Insights & Data
OAAA/Harris Poll Shows DOOH Surpasses Other Media
by
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EDITORS' PICKS
Programmatic
Programmatic Digital Out-of-Home (PrDOOH): How to get started
by
Sean Gadsby
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EDITORS' PICKS
DOOH
DOOH Advertising: The Ultimate Solution for Brands in a Cookieless Future
by
James Bicknell
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EDITORS' PICKS
Events
OMEGA’s Olympic Games Out of Home Campaign
by
James Harrison
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EDITORS' PICKS
Company News
SpotLite 1.0: The CEO’S Remarks
by
James Bicknell
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EDITORS' PICKS
The Landmark Series
Focus on Abu Dhabi: BackLite Media Expands Its Reach to Abu Dhabi with The Landmark Series
by
Karen Barboza
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EDITORS' PICKS
The Retail Collective
Entering the New Era of Retail Media: Key Trends for Brands to Adapt
by
Ali Chab
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EDITORS' PICKS
Cinema
ANIMAL: A Roaring Success at the Box Office and a Boon for Advertisers in Cinema
by
Prateek Bhatia
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EDITORS' PICKS
DOOH
BackLite Media and Al Qana: Unveiling One of Abu Dhabi’s Largest OOH Screens
Embark on a captivating journey at BackLite's groundbreaking collaboration with Al Qana – an enchanting waterfront haven nestled in the heart of Abu Dhabi.
by
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EDITOR'S PICKS
Programmatic
Programmatic Digital Out-of-Home (PrDOOH): How to get started
by
Sean Gadsby
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EDITOR'S PICKS
Insights & Data
Campaign Middle East - DOOH you read me? Experts dissect the good, the bad, and the …
by
by
Anup Oommen
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McDonald's
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UAE 26
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The Outdoor Collection
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UAE 43
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The Outdoor Collection
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UAE 42
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The Outdoor Collection
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UAE 38
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Dubai
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VIDEOS
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Lexus at Al Qana | April 2023
Van Cleef and Arpels on The Triple Crown | July 2023
Prada on The Dubai Gateway | Nov 2023
The Digital Icons – Sheikh Zayed Road
MSI on Digital Icons | Sep 2023
Editor's Choice
VIDEOS
Damac on The Triple Crown | Jan 2024
Van Cleef and Arpels on The Triple Crown | July 2023
Prada on The Dubai Gateway | Nov 2023
The Digital Icons – Sheikh Zayed Road
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