Desirable by Design

Everything we do is designed to maximize a brand’s desirability

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At BackLite, we believe a brand’s desirability can be maximized. We call this Desirable by design®.

With strategic thinking and smart technology, meticulous attention to detail and careful curation, we help brands own the spotlight. To be seen, appreciated, and remembered by the right people. We call this approach Desirable by Design. Because we believe sought after brands don’t happen by chance. They’re created.

See our Campaigns

How we do it

Desirable byLocation

Bring your brand’s creative vision in the best light, with exceptionally designed sites in landmark locations like Dubai’s Sheikh Zayed Road.

Desirable byCare

Quality matters. We deliver it with personalized service, clever strategic thinking and meticulous attention to detail.

Desirable byAssociation

They say you’re known by the company you keep. And this rings true for brands, as well as people.

Desirable byInsights

Advanced data collection technology gathered from over 10 million mobiles in the UAE ensures creating campaigns that are seen by the right people.

Featured Products

The Triple Crown

The Gateway Gold View

Digital Icon BL 308

SpotLite

BackLite is proud to partner with AL Qana, Abu Dhabi

Press Release Desirable by Location Desirable by Association About Us Destinations Malls

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2 March 2023

A Unique Abu Dhabi Experience

Andrea Osburn

Marketing Manager

James Bicknell, CEO BackLite Media, comments, “We are deeply honored that Al Qana has partnered with us to showcase just […]

BackLite26 Sustainability Initiative

Press Release Desirable by Care Desirable by Association About Us

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2 March 2023

Sustainability in the OOH Industry: BackLite26

Dean Crossland

Chief Financial Officer

At BackLite, reducing our carbon footprint is of great importance to us. We understand the value of community and the […]

Malls Press Release Desirable by Insights The DeSZRable Collection Destinations

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10 February 2023

Advertisers are Ecstatic with Traffic

Andrea Osburn

Marketing Manager

Dubai is known for its bustling streets, and 2022 was no exception. Traffic in the city has increased recently, but […]

About Us Press Release Desirable by Association

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23 November 2022

Save the Date: WOO's MENA Forum 2023

Andrea Osburn

Marketing Manager

Earlier this year, Backlite attended the World Out of Home Organization’s Toronto Global Congress. The Congress, which was their first […]

Press Release Desirable by Location Desirable by Association Malls

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27 October 2022

Car Brands Shine in the Galleria, Abu Dhabi

Andrea Osburn

Marketing Manager

The Galleria, Abu Dhabi, is a unique lifestyle destination anchored by some of fashion’s most iconic and luxurious brands and […]

Press Release Desirable by Insights Desirable by Association About Us The DeSZRable Collection

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25 October 2022

The DPAA Summit 2022

James Harrison

Chief Commercial Officer

Two weeks have passed since we sat together at Pier 60 in New York, listening to some great panels and […]

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Media One Hotel
Office 2501
Media City 48794
Dubai, UAE