Desirable by Design

Everything we do is designed to maximize a brand’s desirability

Learn more

At BackLite, we believe a brand’s desirability can be maximized. We call this Desirable by design®.

With strategic thinking and smart technology, meticulous attention to detail and careful curation, we help brands own the spotlight. To be seen, appreciated, and remembered by the right people. We call this approach Desirable by Design. Because we believe sought after brands don’t happen by chance. They’re created.

See our Campaigns

How we do it

Desirable byLocation

Bring your brand’s creative vision in the best light, with exceptionally designed sites in landmark locations like Dubai’s Sheikh Zayed Road.

Learn more

Desirable byCare

Quality matters. We deliver it with personalized service, clever strategic thinking and meticulous attention to detail.

Learn more

Desirable byAssociation

They say you’re known by the company you keep. And this rings true for brands, as well as people.

Learn more

Desirable byInsights

Advanced data collection technology gathered from over 10 million mobiles in the UAE ensures creating campaigns that are seen by the right people.

Learn more

Featured Products

SpotLite

View All

Desirable by Location About Us The DeSZRable Collection Desirable by Insights

15 September 2022

BackLite Intelligence 2.0

Nour Walid

Marketing Intern

Out-of-Home now offers more data-driven insights than ever before. The latest upgrade to our BackLite Intelligence platform demonstrates this. Streach […]

Read Article

Press Release Desirable by Insights Desirable by Location Desirable by Association The DeSZRable Collection

13 September 2022

adidas I'm Possible

Andrea Osburn

Marketing Manager

The adidas I’m Possible Campaign by Havas Middle East that appeared on the Triple Crown has been shortlisted for a Digital […]

Read Article

Press Release Cinema Desirable by Location Desirable by Association Destinations

19 August 2022

Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen

BackLite Media

Marketing Team

An original and exciting experience is coming soon to Dubai. On 31 August 2022, Roxy Cinemas will unveil a new […]

Read Article

Press Release Desirable by Location Desirable by Association The DeSZRable Collection

19 May 2022

Charlotte Tilbury on The Triple Crown

Andrea Osburn

Marketing Manager

Charlotte Tilbury, named after its renowned founder, is one of the most iconic makeup brands in the world and is […]

Read Article

Press Release Desirable by Insights Desirable by Location About Us The DeSZRable Collection

19 May 2022

Digital Innovation in the UAE

James Harrison

Chief Commercial Officer

Through the development of architectural and aesthetically superior locations. With the foundation of independent credible data, our medium is now […]

Read Article

Press Release About Us

31 January 2022

Newsletter: February 2022

Deaa Zararey

Lead Creative

Read Article

Work with the experts

Want the best out of Outdoor advertising? Get in touch with us today!

Media One Hotel
Office 2501
Media City 48794
Dubai, UAE