Desirable by Design

Everything we do is designed to maximize a brand’s desirability

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The Triple Crown

The New Influencer in Dubai

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At BackLite, we believe a brand’s desirability can be maximized. We call this Desirable by design®.

With strategic thinking and smart technology, meticulous attention to detail and careful curation, we help brands own the spotlight. To be seen, appreciated, and remembered by the right people. We call this approach Desirable by Design. Because we believe sought after brands don’t happen by chance. They’re created.

See our Campaigns

How we do it

Desirable byLocation

Bring your brand’s creative vision in the best light, with exceptionally designed sites in landmark locations like Dubai’s Sheikh Zayed Road.

Desirable byCare

Quality matters. We deliver it with personalized service, clever strategic thinking and meticulous attention to detail.

Desirable byAssociation

They say you’re known by the company you keep. And this rings true for brands, as well as people.

Desirable byInsights

Advanced data collection technology gathered from over 10 million mobiles in the UAE ensures creating campaigns that are seen by the right people.

Featured Products

The Triple Crown Golden View

The Triple Crown

The Gateway Gold View

The Jawhara

Digital Icon BL 308

SpotLite

Press Release Desirable by Location The DeSZRable Collection

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17 June 2021

Introducing, The Triple Crown

James Harrison

Chief Commercial Officer

Meet the real Influencer in Dubai, The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road. Powered by […]

Press Release Desirable by Insights The DeSZRable Collection

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17 June 2021

Developing a World-Leading Digital Network

BackLite Media

Marketing Team

The first Digital Icon on Sheikh Zayed Road is almost six months old and has delivered over 100m impressions. The […]

Press Release

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17 June 2021

Guarantee Your EXPOsure

BackLite Media

Marketing Team

Beginning on 1st October 2021 and lasting 181 days until 31st March 2022, Dubai will host Expo 2020, considered to be the […]

Cinema

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7 June 2021

The Biggest Opening Weekend Since the Start of the Pandemic

Andrea Osburn

Marketing Manager

Cinemas are open once again, and more people are heading out to watch movies on the big screen. Recently, the […]

Desirable by Insights

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27 May 2021

Dubai Festival City Mall Sees Major Increase in Visitors Over Eid

Andrea Osburn

Marketing Manager

Over Eid this year, we witnessed a huge increase in mall visitors. Festival City Mall, Dubai saw a massive jump, […]

Desirable by Association Destinations

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22 April 2021

Chanel at City Walk, Dubai. A BackLite Media Destination

James Harrison

Chief Commercial Officer

CHANEL chose the most Desirable network in Dubai to showcase their Coco Crush Collection. A collection inspired by the quilted motif, […]

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Media One Hotel
Office 2501
Media City 48794
Dubai, UAE