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At BackLite, we believe a brand’s desirability can be maximized. We call this Desirable by design®.

With strategic thinking and smart technology, meticulous attention to detail and careful curation, we help brands own the spotlight. To be seen, appreciated, and remembered by the right people. We call this approach Desirable by Design. Because we believe sought after brands don’t happen by chance. They’re created.

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How we do it
Desirable byLocation
Bring your brand’s creative vision in the best light, with exceptionally designed sites in landmark locations like Dubai’s Sheikh Zayed Road.
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Desirable byCare
Quality matters. We deliver it with personalized service, clever strategic thinking and meticulous attention to detail.
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Desirable byAssociation
They say you’re known by the company you keep. And this rings true for brands, as well as people.
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Desirable byInsights
Advanced data collection technology gathered from over 10 million mobiles in the UAE ensures creating campaigns that are seen by the right people.
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Featured Products
The Triple Crown
The Gateway Gold View
The GateWay
The Jawhara
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SpotLite
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BackLite is proud to partner with AL Qana, Abu Dhabi
Desirable by Location Desirable by Association About Us Destinations Malls Press Release
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1 February 2023
A Unique Abu Dhabi Experience
Andrea Osburn
Marketing Manager
BackLite Media is proud to announce that we are expanding further into the out-of-home media market in Abu Dhabi. In […]
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Press Release Desirable by Association About Us
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23 November 2022
Save the Date: WOO's MENA Forum 2023
Andrea Osburn
Marketing Manager
Earlier this year, Backlite attended the World Out of Home Organization’s Toronto Global Congress. The Congress, which was their first […]
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Press Release Desirable by Location Desirable by Association Malls
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27 October 2022
Car Brands Shine in the Galleria, Abu Dhabi
Andrea Osburn
Marketing Manager
The Galleria, Abu Dhabi, is a unique lifestyle destination anchored by some of fashion’s most iconic and luxurious brands and […]
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Desirable by Association About Us The DeSZRable Collection Press Release Desirable by Insights
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25 October 2022
The DPAA Summit 2022
James Harrison
Chief Commercial Officer
Two weeks have passed since we sat together at Pier 60 in New York, listening to some great panels and […]
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Desirable by Insights Desirable by Location About Us The DeSZRable Collection
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15 September 2022
BackLite Intelligence 2.0
Nour Walid
Marketing Intern
Out-of-Home now offers more data-driven insights than ever before. The latest upgrade to our BackLite Intelligence platform demonstrates this. Streach […]
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Press Release Desirable by Insights Desirable by Location Desirable by Association The DeSZRable Collection
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13 September 2022
adidas I'm Possible
Andrea Osburn
Marketing Manager
The adidas I’m Possible Campaign by Havas Middle East that appeared on the Triple Crown has been shortlisted for a Digital […]
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Want the best out of Outdoor advertising? Get in touch with us today!
Media One Hotel
Office 2501
Media City 48794
Dubai, UAE

    BackLite Media FZ-LLC Office 2501, Media One Hotel Media City,
    PO Box 48794 Dubai, UAE

    +971 4 446 7540
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