Desirable by Design

Everything we do is designed to maximize a brand’s desirability

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At BackLite, we believe a brand’s desirability can be maximized. We call this Desirable by design®.

With strategic thinking and smart technology, meticulous attention to detail and careful curation, we help brands own the spotlight. To be seen, appreciated, and remembered by the right people. We call this approach Desirable by Design. Because we believe sought after brands don’t happen by chance. They’re created.

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How we do it

Desirable byLocation

Bring your brand’s creative vision in the best light, with exceptionally designed sites in landmark locations like Dubai’s Sheikh Zayed Road.

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Desirable byCare

Quality matters. We deliver it with personalized service, clever strategic thinking and meticulous attention to detail.

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Desirable byAssociation

They say you’re known by the company you keep. And this rings true for brands, as well as people.

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Desirable byInsights

Advanced data collection technology gathered from over 10 million mobiles in the UAE ensures creating campaigns that are seen by the right people.

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Desirable by Insights Desirable by Location About Us Destinations Malls

29 May 2023

Programmatic Advertising in Digital Out-Of-Home

BackLite Media

Marketing Team

In recent years, programmatic advertising has become more popular amongst brands, and it continues to grow. The digitisation of OOH […]

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Cinema Desirable by Location Desirable by Association About Us

23 May 2023

Harnessing the Potential of UAE Cinema Advertising: Engaging Audiences and Prestigious Brand Perception

BackLite Media

Marketing Team

UAE cinema has flourished by offering visitors a unique cinematic experience. With the UAE’s growing population and cultural diversity, moviegoers […]

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Desirable by Care Press Release Desirable by Insights

22 May 2023

An Interview with Ahmed Emam: The UAE's Out-Of-Home Market

Andrea Osburn

Marketing Manager

As part of this year’s SpotLite Magazine, we sat down with Ahmed Emam, Chief Sales Officer at BackLite, to discuss […]

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Press Release Desirable by Insights Desirable by Association About Us

18 May 2023

DOOH + SOCIAL MEDIA: A WINNING COMBINATION FOR CAMPAIGN SUCCESS

James Harrison

Chief Commercial Officer

The complementary relationship between OOH and mobile has accelerated and evolved, giving brands access to more creative and targeted opportunities […]

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