Desirable by Design

Everything we do is designed to maximize a brand’s desirability

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At BackLite, we believe a brand’s desirability can be maximized. We call this Desirable by design®.

With strategic thinking and smart technology, meticulous attention to detail and careful curation, we help brands own the spotlight. To be seen, appreciated, and remembered by the right people. We call this approach Desirable by Design. Because we believe sought after brands don’t happen by chance. They’re created.

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How we do it

Desirable byLocation

Bring your brand’s creative vision in the best light, with exceptionally designed sites in landmark locations like Dubai’s Sheikh Zayed Road.

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Desirable byCare

Quality matters. We deliver it with personalized service, clever strategic thinking and meticulous attention to detail.

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Desirable byAssociation

They say you’re known by the company you keep. And this rings true for brands, as well as people.

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Desirable byInsights

Advanced data collection technology gathered from over 10 million mobiles in the UAE ensures creating campaigns that are seen by the right people.

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23 November 2022

Save the Date: WOO's MENA Forum 2023

Andrea Osburn

Marketing Manager

Earlier this year, Backlite attended the World Out of Home Organization’s Toronto Global Congress. The Congress, which was their first […]

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Malls Press Release Desirable by Location Desirable by Association

27 October 2022

Car Brands Shine in the Galleria, Abu Dhabi

Andrea Osburn

Marketing Manager

The Galleria, Abu Dhabi, is a unique lifestyle destination anchored by some of fashion’s most iconic and luxurious brands and […]

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Press Release Desirable by Insights Desirable by Association About Us The DeSZRable Collection

25 October 2022

The DPAA Summit 2022

James Harrison

Chief Commercial Officer

Two weeks have passed since we sat together at Pier 60 in New York, listening to some great panels and […]

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Desirable by Location About Us The DeSZRable Collection Desirable by Insights

15 September 2022

BackLite Intelligence 2.0

Nour Walid

Marketing Intern

Out-of-Home now offers more data-driven insights than ever before. The latest upgrade to our BackLite Intelligence platform demonstrates this. Streach […]

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Press Release Desirable by Insights Desirable by Location Desirable by Association The DeSZRable Collection

13 September 2022

adidas I'm Possible

Andrea Osburn

Marketing Manager

The adidas I’m Possible Campaign by Havas Middle East that appeared on the Triple Crown has been shortlisted for a Digital […]

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Press Release Cinema Desirable by Location Desirable by Association Destinations

19 August 2022

Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen

BackLite Media

Marketing Team

An original and exciting experience is coming soon to Dubai. On 31 August 2022, Roxy Cinemas will unveil a new […]

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Want the best out of Outdoor advertising? Get in touch with us today!

Media One Hotel
Office 2501
Media City 48794
Dubai, UAE