Desirable by Design

Everything we do is designed to maximize a brand’s desirability

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At BackLite, we believe a brand’s desirability can be maximized. We call this Desirable by design®.

With strategic thinking and smart technology, meticulous attention to detail and careful curation, we help brands own the spotlight. To be seen, appreciated, and remembered by the right people. We call this approach Desirable by Design. Because we believe sought after brands don’t happen by chance. They’re created.

See our Campaigns

How we do it

Desirable byLocation

Bring your brand’s creative vision in the best light, with exceptionally designed sites in landmark locations like Dubai’s Sheikh Zayed Road.

Desirable byCare

Quality matters. We deliver it with personalized service, clever strategic thinking and meticulous attention to detail.

Desirable byAssociation

They say you’re known by the company you keep. And this rings true for brands, as well as people.

Desirable byInsights

Advanced data collection technology gathered from over 10 million mobiles in the UAE ensures creating campaigns that are seen by the right people.

Featured Products

The Triple Crown

The Gateway Gold View

Digital Icon BL 308

SpotLite

Press Release Desirable by Location Desirable by Association The DeSZRable Collection

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5 October 2021

The Curtain Drops on BackLite Media's Triple Crown

Andrea Osburn

Marketing Manager

Over 25 years we have established a well-justified reputation for the elegant and unique design of our sites, and we […]

Press Release Desirable by Location Desirable by Association The DeSZRable Collection Destinations

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30 August 2021

OMEGA's Olympic Games Out of Home Campaign

Andrea Osburn

Marketing Manager

OMEGA was the first-ever Official Timekeeper of the Olympic Games. As they fulfilled this role for the 29th time in […]

Press Release Desirable by Location

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16 July 2021

The Triple Crown

James Harrison

Chief Commercial Officer

The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road.Powered by BackLite Intelligence, the Triple Crown will offer […]

Press Release Desirable by Location The DeSZRable Collection

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1 July 2021

The First Programmatic Out of Home Campaign on Sheikh Zayed Road

James Harrison

Chief Commercial Officer

In March 2021, BackLite Media launched the first Programmatic Out of Home campaign on Sheikh Zayed Road. This campaign was […]

Press Release Desirable by Location The DeSZRable Collection

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17 June 2021

Introducing, The Triple Crown

James Harrison

Chief Commercial Officer

Meet the real Influencer in Dubai, The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road. Powered by […]

Press Release Desirable by Insights The DeSZRable Collection

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17 June 2021

Developing a World-Leading Digital Network

BackLite Media

Marketing Team

The first Digital Icon on Sheikh Zayed Road is almost six months old and has delivered over 100m impressions. The […]

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Media One Hotel
Office 2501
Media City 48794
Dubai, UAE