Desirable by Design

Everything we do is designed to maximize a brand’s desirability

Learn more

At BackLite, we believe a brand’s desirability can be maximized. We call this Desirable by design®.

With strategic thinking and smart technology, meticulous attention to detail and careful curation, we help brands own the spotlight. To be seen, appreciated, and remembered by the right people. We call this approach Desirable by Design. Because we believe sought after brands don’t happen by chance. They’re created.

See our Campaigns

How we do it

Desirable byLocation

Bring your brand’s creative vision in the best light, with exceptionally designed sites in landmark locations like Dubai’s Sheikh Zayed Road.

Learn more

Desirable byCare

Quality matters. We deliver it with personalized service, clever strategic thinking and meticulous attention to detail.

Learn more

Desirable byAssociation

They say you’re known by the company you keep. And this rings true for brands, as well as people.

Learn more

Desirable byInsights

Advanced data collection technology gathered from over 10 million mobiles in the UAE ensures creating campaigns that are seen by the right people.

Learn more

Featured Products

SpotLite

View All

BackLite Media Partners with Place Exchange

Press Release Desirable by Association

19 September 2023

BackLite Media Partners with Place Exchange to Enhance Programmatic OOH Buying Opportunities for Global Advertisers

BackLite Media

Marketing Team

Dubai, UAE, Sep 19, 2023: BackLite Media, one of the leading digital out-of-home (DOOH) advertising companies in the United Arab […]

Read Article

Uncategorized Desirable by Insights

25 July 2023

An Interview with Sean Gadsby, Head of Programmatic at BackLite Media

Paula Carola

Marketing Executive

For our #TechTuesday, we interviewed Sean Gadsby, Head of Programmatic here at BackLite about programmatic digital out-of-home (PrDOOH). Sean explains […]

Read Article