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Home   /   SpotLite   /   The First Programmatic Out of Home Campaign on Sheikh Zayed Road

In March 20201, BackLite Media launched the first Programmatic Out of Home campaign on Sheikh Zayed Road. This campaign was a massive step in showing the region what can be done through Data-Driven Out of Home, and hopefully, the first step of many. 

We have invested heavily in our data analytics platform, BackLite Intelligence, and will continue to do so, to provide a robust and transparent platform to plan and buy programmatically.

James Harrison
Chief Commercial Officer
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