The IAB MENA DOOH Task Force has announced the release of its Guide to Programmatic Digital Out-of-Home (pDOOH).

The advertising group has shared that the guide is “an essential” resource to transform the digital advertising landscape in the MENA region.

Even though 30 per cent of the total OOH investment in the region is spent on digital screens, IAB found that only 1 per of the digital screens were purchased programmatically. In contrast, as found in the ‘IAB MENA’ Attitudes to Programmatic’ survey, the region’s perceived scale of Programmatic DOOH is significantly higher than the current figures.

Given the positive market sentiment towards the pDOOH, the guide aims to educate and highlight the potential and growth opportunities of pDOOH.

The free whitepaper aims to equip advertisers, agencies, and stakeholders with insights into Programmatic DOOH in MENA.

The guide compares traditional DOOH advertising with programmatic DOOH (pDOOH), looking at the workflow differences, data-driven planning, targeting, and monitoring benefits.

It also discusses pDOOH’s flexibility, real-time optimisation, and targeted advertising, offering a roadmap for its integration in media strategies.  It lists regional pDOOH suppliers and the digital screen formats available in the MENA region.

The guide was developed collaboratively by 20 industry professionals from 17 member companies such as BackLite Media, Choueiri Group, Elan MENA, GroupM, MCN, Omnicom Media Group, Talon, Publicis Media, Pikasso, The Trade Desk, and Seventh Decimal.

“Collaborating together really drives increased collective knowledge.  By doing this, we aim to shed a light on the huge potential of pDOOH across MENA as a key part in the future growth of our region,” said, Ian Manning, Executive Director at IAB MENA.

Programmatic DOOH is poised for exponential growth in the region. In 2023, investment in DOOH was estimated to reach $350 million, and forecasts suggest that this figure will more than double to over $700 million by 2029.

According to IAB, the growth is primarily driven by the rapid digitisation and automation of OOH screens in Saudi Arabia, the UAE, and Qatar, coupled with the increasing demand from advertisers seeking dynamic and measurable ways to connect with audiences.
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It’s no secret that Out-of-Home (OOH) is a significant medium within the MENA region. Still, the rapid digitisation and automation of OOH screens in Saudi Arabia, UAE and Qatar are transformative.

IAB MENA estimates that Digital Out-of-Home (DOOH) spending was around $350m in 2023 and on a growth trajectory that could reach $700m by 2029—driven both by new inventory availability and the ability of DOOH to marry the best of mass reach and targeted, measurable delivery.

As the market for DOOH grows, we will also see an increase in programmatic buying and selling. This is still a fraction of the overall Digital OOH market in MENA, with many barriers to overcome. Still, the benefits of superior audience targeting, flighting flexibility and real-time optimisation will likely increase demand and adoption over the coming years.

IAB MENA DOOH Taskforce‍

The IAB MENA DOOH Taskforce, comprising 21 people from 15 member companies, released a series of papers and videos in 2023 covering the DOOH market, including a perspective on the available inventory, glossaries to set standard terminologies and a detailed whitepaper. This year, based on our members’ potential in Programmatic Digital Out-of-Home (PrDOOH), we are delving more specifically into this area.

We see a positive upside for both advertisers and media owners. For advertisers, amongst other things, the opportunity to target and optimise campaigns in real-time to specific consumers using data across different networks is a considerable effectiveness boost. For publishers, the ability to maximise revenue opportunity through optimising inventory, leveraging different audience values and real-time measurement alongside the operational efficiencies created suggests it needs to be part of any successful offering.

The development of PrDOOH suits both buyers and sellers, making it an essential contributor to a vibrant MENA advertising ecosystem. Over the coming months, we aim to collectively and collaboratively develop resources that help the broader market fully understand the opportunity that PrDOOH brings, the routes to overcome challenges, and the practical steps to create and implement it.

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BackLite Media is currently hosting what it claims to be Huda Beauty’s first ever OOH campaign on one of its main collections of OOH offerings, The Triple Crown.

The advertising company said The Triple Crown is a popular choice for luxury OOH advertising in Dubai, making it the perfect location for amplifying Huda Kattan’s campaign.

Positioned on Sheikh Zayed Road, it offers unavoidable visibility to millions of daily commuters, ensuring the campaign reaches an affluent, diverse audience.

BackLite said The Triple Crown’s large, high-definition screens helped create a statement among Dubai’s residents and tourists, with the aim of complementing the campaign’s viral nature and elevating its prestige, hoping to align with Dubai’s premium and luxury brand ecosystem.

To position the campaign in a location where it would perform the best and deliver the highest ROI, BackLite claims it started the visualisation process by thoroughly understanding the campaign’s nature and the target audience.

“We identified the key objectives and demographics for the Easy Blur launch, and then recommended the best locations—like The Triple Crown—based on traffic data and audience fit,” said James Bicknell, CEO of BackLite Media.

“We also collaborated closely with the creative team, offering insights on adapting the artwork for maximum impact in an OOH format.
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This included advising on visual tweaks and adjustments to ensure the campaign was appealing and highly engaging for both daytime and nighttime commuters. This holistic approach ensured the campaign was perfectly tailored for OOH, creating a seamless transition from online to offline engagement,” Bicknell said.

The Easy Blur product line, launched earlier this month, has sparked a lot of chatter. It boldly features the brand’s founder, Huda Kattan, in a before-and-after setting to prove the product works like a filter.

Huda Beauty has previously stuck to social media and influencer marketing to promote its new products. According to BackLite, the significance of choosing a luxury OOH format to advertise the brand enhances the campaign’s perceived status as it fuels and association with other top-tier brands. Therefore, it aims to make it more appealing to a discerning audience.

BackLite claims the combination of strategic location and premium context helps the campaign stand out in a competitive market, amplifying its impact and driving consumer action.

Huda Beauty also unveiled a redesign of its logo earlier this year, which was rolled out with its best-selling Easy Bake Loose Powder. The rebrand was introduced in a YouTube video on Huda Beauty’s channel, where Kattan gave viewers a behind-the-scenes look into the strategy and process of the rebrand.

“This is an opportunity for us to really define who we are as a brand, who we are in the industry,” Kattan said about the rebrand in a recording of a meeting shown in the reveal video.

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In today’s media landscape, flash is king. Every day, people are exposed to an onslaught of information, but the best advertisers know how to create ads that cut through the noise.

In our digital-first world, out-of-home media is often overlooked by advertisers in favour of pursuing online marketing efforts. This represents a huge missed opportunity, as outdoor advertising is one of the most effective ways to engage with customers and inspire them to take action. Since the pandemic, more people are venturing out of their homes daily, making it more important than ever to incorporate OOH ads in your marketing efforts.

We’ve put together 6 tips to create impactful OOH ads that help you connect with your audience.

1. Let data lead

Creating a successful OOH ad campaign requires in-depth knowledge of your target audience, media channel preferences, and what drives their decision-making.

By gathering and analysing customer data, you can create strategic campaigns that focus on the needs of your target audience and consider how you can connect with them at each touchpoint.


2. Know your audience

The best way to design an ad that resonates with your audience is to understand who—and where—they are. Modern marketing is all about leveraging customer data to deliver a personalised experience, and OOH ads are no different.

A recent Zendesk study found that 76% of consumers expect a personalised experience. Data analytics can help you deliver that, maximising the impact of your campaign and facilitating cross-channel integration so you can offer customers a cohesive experience through OOH ads, digital advertising, and social media.


3. Make it contextual

When it comes to OOH ads, there are many formats and settings to choose from. The best campaigns are a culmination of data, technology, creativity, and context.

Tesco’s ‘Together this Ramadan’ billboard campaign used contextual targeting techniques, placing their billboards in areas with large Muslim populations and using digital technology to display both a fasting and non-fasting message, depending on the time of day. The campaign resulted in a 275% increase in mentions of Tesco and Ramadan on social media and remains a great example of how selecting the right setting is key to the success of your OOH ads.

Another tactic to consider is positioning your ad near a point of sale. Engaging with audiences effectively at or near a point of sale allows you to witness the power of OOH advertising in action, from building brand awareness to driving sales.

By placing OOH ads along the path to purchase and in proximity to certain retailers,  your OOH ads end up functioning as a last-mile sales push, transforming the customer’s intent to buy into a completed purchase. This approach not only streamlines the customer journey but also captivates audiences by offering them a digital experience in the physical world.

Through the use of data analytics, you can effectively determine the location and movement patterns of your audience, giving you greater insight into your own media placements.

4. Keep it simple

When you’re working with OOH ads, the amount of time you have to make an impression can vary depending on your choice of location.

While certain venues, like roadside billboards, tend to have a low dwell time, others, like bus stations, might have longer to make an impact. Your chosen venue and its corresponding dwell time should play a significant role in shaping the creative and messaging of your OOH ads.

For ads in places with lower dwell time, like the side of a bus, a simple, uncluttered ad with a clear message tends to make the biggest impact. In venues with higher dwell times, like train stations, people have more time to interact with ads, so you can include more visual elements as well as text and go into greater detail about the brand and its specific offering.

Colour selection should also take into consideration the placement of the ad and its surrounding environment to ensure that it will stand out and make an impact on passers-by. Colour is crucial to designing an effective ad campaign. In fact, studies show that colour has the power to increase brand awareness by 80% and influence 85% of purchase decisions.


5. Get creative

Want to optimise your business outcomes through advertising? Creativity is key to setting yourself apart from the competition and getting noticed. In fact, creativity is the main driver of marketing effectiveness, second only to the size of your brand.

While you likely can’t change the size of your brand overnight, you can place a greater emphasis on exceptional creative work, allowing it to be the driving force behind your ad creation and marketing campaigns.


6. Make it inclusive

OOH is not only one of the most effective ways to reach your audience but also one of the strongest channels to deliver inclusive messaging. With OOH ads being placed in public spaces, viewing them is a shared experience for audiences. Representation matters, and in an increasingly multicultural society, it’s key that you engage with consumers in ways that are meaningful to them, especially as OOH reaches more than 98% of the adult population.

Diversity and inclusion begin behind the scenes by hiring the right people to conceive of and create ads that speak to a diverse range of viewpoints and experiences.


7. Designing an effective OOH ad campaign

The key to a successful OOH ad campaign is to design an eye-catching ad that moves people and has a visual impact while keeping your messaging simple.

In order to unlock the benefits of OOH ads, creativity needs to be at the center of your process.

By combining creativity and data analytics to guide your decision-making, you’ll be able to create an ad that resonates with your target audience and inspires them to take action.

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In the ever-evolving landscape of retail and advertising, the Digital Out-of-Home (DOOH) market has emerged as a dynamic and transformative force. As technological advancements continue to reshape consumer behavior and expectations, retailers are increasingly turning to DOOH. To create more engaging, data-driven, and personalised experiences.

In this blog, we will explore four key trends driving the growth and evolution of DOOH in the retail sector. The rapid growth trajectory of the market, the expansion of digital inventory, the improvement of data utilisation, and the rise of interactivity and personalisation.

These trends not only highlight the increasing importance of DOOH. Also present significant opportunities for retailers to enhance their marketing strategies and connect with consumers in innovative ways.

1. Growth Trajectory of DOOH:

The Digital Out-of-Home (DOOH) market has been on a rapid growth trajectory in recent years, with industry forecasts predicting a significant increase in DOOH’s share of the overall Out-of-Home (OOH) market.

This surge is driven by the rising investment of retailers and brands in digital signage and programmatic DOOH. As these stakeholders recognise the channel’s potential to deliver highly effective and targeted marketing campaigns. The popularity and impact of DOOH are set to continue rising.

Its non-block nature, the ability to insert into customer’s every day life without interrupting their activities. Its wide reach are some of the attractive features of the channel. This growth trajectory presents a golden opportunity for retailers to leverage DOOH as an integral part of their marketing strategy, enabling them to reach broader audiences and achieve greater engagement.

2. Expansion of Digital Inventory:

Retail media owners are increasingly focusing on expanding their digital OOH inventory, transitioning away from traditional assets and digitising existing sites. Screens are just easier to manage than posters.

This shift towards digital displays in high-traffic areas such as retail locations, transportation hubs, and shopping centers provides brands with new opportunities to reach consumers at the last point of influence.

The expansion of digital inventory in retail environments is fuelling the growth of DOOH as a key part of their retail media strategy. By strategically placing digital displays in areas with high footfall, retailers can effectively capture consumer attention and influence purchasing decisions.

3. Improvement of Data:

One of the most significant advantages of DOOH is the ability to harness data to optimise advertising campaigns. Retailers can utilise their own audience data, such as membership lists or e-commerce customer information, to enhance their DOOH networks. By incorporating footfall counter sensors, such as cameras, retailers can gain valuable insights into the number and type of people engaging with their content, making it one of the most reliable ways to quantify the number of Impacts delivered.

This data-driven approach enables brands to make informed decisions. About their advertising investments, ensuring that their messages reach the right type of audience and the right amount of people. This combined with the deprecation of several targeting methods in other channels, particularly online and its cookies. Contextual data is becoming a key part of digital advertising across the landscape. This is where retail is king, where shoppers are already at the point of purchase, with interest and context already included and significant amount of first party data is available for further detail. The improvement of data utilisation in DOOH is driving increased advertiser confidence and investment in retail media networks.

4. Increased Interactivity and Personalisation:

The rise of interactive and personalised DOOH experiences is another key trend transforming the industry. Retailers are leveraging advanced technologies such as touchscreens, gesture-based controls, smart content management systems and video analytics to create more engaging and tailored DOOH campaigns.

These interactive features not only capture consumer attention.  Also gather valuable data and deliver personalised messaging that resonates with the target audience. As consumers increasingly expect more interactive and personalised experiences. This trend is likely to gain further momentum in the DOOH space. Retailers who embrace these technologies can create memorable and impactful campaigns that drive consumer engagement and loyalty.

The digital out-of-home (DOOH) market is rapidly evolving, offering retailers unprecedented opportunities to connect with consumers in innovative and impactful ways.

The growth trajectory of the market, the expansion of digital inventory, the improvement of data utilisation, and the rise of interactivity and personalisation are all key trends shaping the future of DOOH in the retail sector.

By embracing these trends and integrating DOOH into their marketing strategies. Retailers can enhance their brand visibility, engage with their target audience more effectively, and drive business growth. As technology continues to advance, the potential of DOOH will only expand. Making it an essential component of the modern retail landscape.

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How do you envision the growth of Programmatic Digital Out-of-Home (PrDOOH) in the UAE and the region over the next five years?

Over the recent years, we have observed significant involvement from various stakeholders in the PrDOOH landscape. This includes more suppliers facilitating the programmatic purchase of their inventories and more DSPs augmenting their capabilities by incorporating DOOH into their omnichannel strategies. This alone is a great catalyst, knowing that four years ago, the region needed more screens to be traded programmatically. Advertisers have already started to test PrDOOH campaigns in the UAE; however, broader adoption is essential. More advertisers need to embrace and experiment with this buying model to collaboratively work with the supply side and speed up the growth of Programmatic DOOH in the UAE and the MENA region.

Last year, the World Out of Home Organization hosted its first face-to-face MENA Forum in Dubai, where many important topics were discussed, including in-depth discussions on PrDOOH, emphasising the industry’s commitment to its advancement.

The initiation of the IAB MENA DOOH Taskforce is also a great contributor to the growth of PrDOOH in the region, as 21+ people from 15 different member companies work closely to provide valuable output on DOOH and PrDOOH for the industry.


How will data analytics play a key role in the evolution of PrDOOH strategies in the UAE?

Data analytics will be instrumental in steering the evolution of PrDOOH in UAE as advertisers increasingly seek to maximise efficiencies in their strategies. This emphasises the need for a comprehensive understanding of the effectiveness of their DOOH campaigns. Through data analytics, advertisers can make data-driven decisions at every stage of their campaigns.
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• Planning: By understanding audience composition (behaviours, demographics, etc.) and empowering more precise targeting, DOOH ads are delivered to the most relevant viewers. Advertisers will also be able to understand the context in which their DOOH ads are displayed through location, time of day, and environmental conditions. These factors can be leveraged to ensure that ads are contextually relevant, increasing their effectiveness.

• Mid-campaign Optimisations: Through real-time analytics, advertisers can monitor the performance of PrDOOH campaigns as they unfold and make dynamic adjustments to optimise campaign delivery, ensuring maximum impact.

• End-of-campaign Analysis: Attribution modelling through data analytics will assist advertisers in determining the impact of PrDOOH on consumer actions. Robust data analytics will provide comprehensive performance metrics and analysis for PrDOOH campaigns. Advertisers can assess impressions, engagement rates, and other metrics to gauge the success of their campaigns.

As described above, the application of data analytics in PrDOOH is mainstream in global markets. However, enhancing its practicality in the UAE and the region necessitates strengthened collaboration among all stakeholders. This collaboration is crucial for increasing investments and expanding the PrDOOH lumascape to narrow the gap between regional and global data-driven practices and capabilities of PrDOOH.

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How are technological advancements shaping the future of PrDOOH campaigns in the UAE, and what impact do you anticipate?‍

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One of the most attractive technological advancements in DOOH is Forced Perspective 3D (FP3D) ads, which create a dynamic and immersive dimension to brand messaging, captivating audiences with visually striking content that stands out in the real world. A great example is BackLite’s The Curve @ Al Qana, FP3D billboard in Abu Dhabi, which offers viewers a unique experience.

Further examples of technological advancements in DOOH include:

• The integration of data feeds and real-time triggers

• Interactive elements via touchscreen technology

• Mobile integrations with cross-channel experiences and Artificial Intelligence (AI) algorithms for real-time optimisation.

In conclusion, PrDOOH will become prevalent in the UAE. Early adoption is key. Despite challenges, regional players are developing solutions for the evolving industry. UAE’s advancements make PrDOOH strategic for innovative and impactful advertising.

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A day after Dubai’s Roads and Transport Authority (RTA) released its updated guidelines for OOH advertisers, industry leaders have voiced their full-throated support for the move.

Dubai’s RTA, in collaboration with Dubai Municipality and Department of Economy and Tourism, updated its OOH advertising manual to include improved site planning for advertisements, updated spacing criteria between billboards and intersections, and new procedures for the construction of billboards and commercial signage.

Interestingly, the updates also included standardising design criteria, aesthetic elements, while introducing guidelines for innovative elements such as 3D ads, drones, and modern lighting.

“These updated guidelines, including revised spacing criteria between billboards, ensure audiences have more dedicated visibility and increased performance on each campaign and advertisement, effectively reducing visual clutter in the city,” James Bicknell, CEO, BackLite Media said.

Elevision’s Chief Operating Officer, Eamon Sallam, said, “We feel the elements related to standardised design criteria and spacing regulations are set to make the most immediate impact on the industry. With the continued proliferation of OOH assets across the country, clutter and poor designs have had a negative impact on the industry.”

Safety takes top priority‍

Aligning with Dubai’s vision under the Urban Plan 2040, the updated guidelines also prioritised the safety and security of road traffic and pedestrians.

The OOH manual revision process included the involvement of a global consulting firm with expertise in OOH advertising and traffic safety, Dubai’s Roads and Transport authority stated in its announcement.

“We must prioritise citizens’ and residents’ safety by maintaining sites that uphold the city’s aesthetics and following these regulations,” Backlite Media’s James Bicknell added.

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Expanding OOH zones across Dubai

Additionally, updates to Dubai’s OOH manual also included the addition of new zones in Dubai designated for OOH advertising, the strategic distribution of billboard locations, the expansion of digital advertising, and diversifying billboard types to achieve optimal investment returns.

“Expanding dedicated OOH zones and digital advertising opportunities is particularly exciting, offering advertisers greater potential for impact and return on investment,” Backlite Media’s James Bicknell said.

“We welcome the establishment of the RTA’s updated guidelines as we feel they will provide an overall net benefit to the industry. All stakeholders, including media buyers, media suppliers, and most importantly the general public, should experience improved interactions with OOH media as a result of these guidelines. As a premium media supplier Elevision is excited to see an increased standard across all aspects of the local industry,” Elevision’s Eamon Sallam said.

Overall, the updates in Dubai’s OOH manual aim to boost existing advertising and creativity while ensuring safety and compliance, supporting Dubai’s growth and ambition to stay at the forefront of global advertising.

The manual also classifies all types of OOH advertisements according to the type of ad, location, and information delivery to users. It is enriched with images, measurements, and dimensions to elevate the OOH advertising industry in Dubai.

“As the CEO of BackLite Media, I fully support the updated Out-Of-Home (OOH) advertising guidelines introduced by Dubai’s Roads and Transport Authority (RTA). At BackLite Media, our ethos is to build well-designed sites in strategic locations that enhance the city’s landscape rather than clutter it, ensuring that our work aligns with the new RTA manual,” James Bicknell concluded.

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How does AdMobilize technology function within malls and destinations?‍

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AdMobilize’s technology has been developed to capture audience exposure to digital screens and Digital Out-of-Home (DOOH) assets in the real world. Just by placing camera sensors on digital screens, our clients, such as BackLite Media, can know how many people pass by, linger on, and even view their screens, capturing detailed information about the impact of campaigns.

We deliver post-campaign reports to BackLite’s clients through our computer vision software, which uses Artificial Intelligence (AI) to count and categorise the audience based on their physical attributes, but without identifying individuals and being able to quantify a campaign’s impact without compromising the public’s privacy. Computer vision, or allowing a computer to “see,” is one of the most advanced fields within AI and machine learning, allowing us to achieve high levels of accuracy when detecting audiences and getting the correct information for advertisers.

Al Qana in Abu Dhabi and Dubai Festival City, where this is especially difficult to quantify, having technology like this to quantify the audience is critical to driving successful campaign results. These are locations where people attend and spend significant amounts of time in them, pass by sections multiple times and have high dwell times compared to a street where they are just passing through. This is important for brands to understand as it can influence the type of content they can place and the time they have to catch the eye and communicate with their target audience.


What demographic information is collected from BackLite locations?

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In recent years, there has been remarkable progress in AI and Computer Vision. One area that has shown significant progress is AI at the edge. This refers to the software running entirely on local machines installed at each site without saving or sending images or videos to the cloud. Our software solution uses the connected camera as an optical sensor instead of a recording device. This means the camera scans the mall/destination within milliseconds, detecting the objects it has been trained to identify. The people detected before BackLite’s screen can be analysed for various physical attributes. For example, the software can determine each person’s age and facial expression by examining their face and assigning a gender based on their facial and body features. It can also measure the amount of time each person spends in the area of exposure to the screen. By analysing the angle of the face, the software can determine if the person looks towards the screen and how long they pay attention to it.

The client is provided with data to prove their ads have been seen and to add context to where they are displayed. This includes the number of people reached, the time available to grab their attention, and the duration of the message. The software collects this data anonymously by detecting people like objects.


Can we monitor traffic patterns across BackLite’s digital screen network in Al Qana and Dubai Festival City mall?‍

Indeed, you can. As the metadata or the aggregated and anonymised data gets sent to the cloud to be shown on our dashboards and permanently stored, trends start to set and work as benchmarks for each location and screen being measured. This is especially important for DOOH. In contrast with other marketing channels, such as online, where every laptop is considered similar and has one person in front, each DOOH location is a world by itself. Screens come in all shapes and sizes, and each area has very different traffic patterns. Collecting this information over time helps marketers have benchmarks for making decisions on and adapting content.
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What new technologies has AdMobilize developed to enhance clients’ campaign assessment capabilities?

Computer Vision has been around since the 1960s, so it’s a familiar technology. However, it’s still in the early stages of OOH advertising. Due to advancements in precision and computer power, this technology is becoming more widely used. As the scale of usage increases, more functionality will emerge. For example, OOH can trigger content based on previous or real-time data, making campaigns more targeted. Our proprietary technology and patented features, such as the ability to play content based on the audience in front of it, will enable marketers to design targeted campaigns.

PrDOOH is becoming the norm in the industry. Trusting the data and using it not only for reporting but also for interactivity and targeting will be essential. Our platform collects this information and helps screen owners connect that data to programmatic platforms and content management systems so that they can use that data to place the right content in the right place at the right time.

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BackLiteMedia is thrilled to announce the launch of The Triple Crown Abu Dhabi, part of The Landmark Series, a cutting-edge Digital Out-of-Home (DOOH) network featuring three gigantic screens strategically positioned on Al Khaleej Al Arabi Street in Abu Dhabi.

The rollout of The Landmark Series into Abu Dhabi represents a significant milestone in the evolution of DOOH advertising in the capital. Offering premium brands unparalleled visibility and engagement opportunities.

The Triple Crown's three colossal screens dominate the bustling Al Khaleej Al Arabi Street, ensuring that every passerby is captivated by the high-definition displays. These state-of-the-art screens are designed to deliver vibrant content that captures the attention of commuters, residents, and tourists alike, making them an ideal platform for advertisers aiming to reach a diverse and affluent audiences.

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James Bicknell, CEO of BackLite Media, commented on this moment, "Al Khaleej Al Arabi Street is one of Abu Dhabi's most prominent roads leading to Abu Dhabi Airports and Al Bateen Executive Airport, known for its high traffic and strategic importance. The location of The Triple Crown ensures maximum exposure for brands, as the screens are visible to thousands of vehicles daily. This prime positioning guarantees that advertising messages will significantly impact brand awareness and engagement. The high-resolution displays showcase every advertisement with stunning clarity and brilliance."

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Advertisers benefit significantly from the strategic placement and large size of digital screens, which ensure their messages have a broad reach and are seen repeatedly by a diverse audience. 

BackLite Media is proud to lead this transformative project, continuing its commitment to innovation and excellence in the Out-of-Home advertising industry.

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