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Home   /   SpotLite   /   Roxy Cinemas to Unveil the Middle East’s Largest Cinema Screen

An original and exciting experience is coming soon to Dubai. On 31 August 2022, Roxy Cinemas will unveil a new era of cinema. The UAE’s largest cinema screen – a massive 423 square metre display that is the size of two tennis courts is opening soon in Dubai Hills Mall.

The brand-new cinema will showcase the latest Hollywood, Bollywood, and Arabic blockbusters across 15 screens, including the Roxy Xtreme and seven platinum experience screens. Each screen boasts spectacular clarity thanks to the latest NEC Laser Projectors, while ultra-sharp sound is guaranteed with DOLBY Atmos. Comfort is also second-to-none; the best, premium quality seating has been fitted as standard, and all seats recline.

The cinema’s Platinum Experience includes a delectable choice of premium meals, such as gourmet burgers and indulgent desserts, which one may purchase in the luxury lounge prior to the film or from your seat in the theatre and brought directly to you. Moviegoers who select the Silver Experience may enjoy a variety of food and snacks at the candy bar, including much-loved classics such as popcorn, nachos, and hot dogs, before kicking back in the comfy seats.

The new Roxy Cinema at Dubai Hills Mall will be the latest in the SilverLite Cinema network by BackLite. Cinema advertising gives brands a great advantage since you have a captive audience and the opportunity to convey an immersive message through sight, sound, and motion.  Contact our cinema experts to find out more about opportunities to advertise across our network.

BackLite Media
Marketing Team
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