With the ending of the traditional summer vacation period – and the worst of the heat! – we can now look forward to the resumption of ‘normal service’ at work and cooler days to enjoy outdoor leisure and entertainment venues such as City Walk. The late summer and autumn period also heralds the return of a number of major international exhibitions in Dubai, with Gitex Shopper (23-30 Sept), Gitex Technology Week (8-12 Oct), Gulfood (31 Oct-2 Nov), Dubai International Motor Show (14-18 Nov) and Big 5 (26-29 Nov) amongst the major events. And with a full calendar of social and entertainment events to enjoy (anyone for Jersey Boys at Dubai Opera, 11-14 Oct?) now is the time to start discussing your advertising and promotional activities with BackLite Media!