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Plough sign Billboard Advertising

Due to the construction of a new bridge over Sheikh Zayed Road and the re-profiling of the carriageway, we took the opportunity to convert location #38 from our standard ‘Gantry’ design into a V-shape ‘plough’ sign. The panel size remains the same at 6m x 12m and the slight angle created by the V-shape gives improved visibility to both side of the sign from both directions. New-generation LED illumination has also been installed which, as well as giving a brighter and more even distribution of light over the entire panel area, also consumes far less power than traditional fluorescent tubes.

The dismantling of the old and installation of the new sign was completed overnight over the course of an impressive 3 nights, between 15-18 March.

Take a look at the new sign as you next drive down Sheikh Zayed Road towards Abu Dhabi – it’s between Interchanges 2 & 3 approximately 50m metres before the Emarat petrol station and the Umm Al Sheif Road exit.

BackLite Media
Marketing Team
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