November 21, 2019

Advertising firm wins $272m deal to ‘transform’ signage in Dubai

BackLite Media has secured a 12-year outdoor advertising contract with the Dubai Roads & Transport Authority BackLite Media, an out-of-home advertising company, has secured a AED1 billion ($272 million) contract with the Dubai Roads & Transport Authority (RTA) to transform signage in Dubai. The 12-year contract will see BackLite deliver…

October 16, 2019

Keith Thomson In Press Release

BackLite Media and The Galleria Al Maryah Island to launch Abu Dhabi’s largest retail signage network

BackLite Media signs 10-year partnership with Gulf Related, the developers of the most anticipated ultra-luxury retail and dining destination in Abu Dhabi Advertisers stand to gain valuable audience insights through...

October 16, 2019

Keith Thomson In Press Release

Interview of the Month

Following today’s announcement that BackLite Media has been awarded the advertising concession for The Galleria Al Maryah Island Mall we invited Ali Chab, BackLite Media’s Head of Malls, to share...

July 8, 2019

Keith Thomson In Press Release

Make The Most of Cinema Advertising – Think Big!

Cinema advertising has come a long way since its inception. Cinema offers marketers a unique platform and allows the development of big creative ideas that wouldn’t work on any other...

July 8, 2019

Keith Thomson In Press Release

Interview of the Month

This month, we talk to Ahmed Noureldin about the growth of Digital Out-of-Home and BackLite’s leading role in that growth. Hi Nour – welcome to the Newsletter. BackLite Media has...

July 8, 2019

Keith Thomson In Press Release

Five Things Billboards Will Do In Future

5 things Billboards will do in near future

In the 2002 movie “Minority Report,” computerized billboards serve up personalized advertising to the people who walk past. At the time, people laughed off the depictions in the movie as...

May 14, 2019

Keith Thomson In Uncategorized

Artworks of the Month – May

Great outdoor messages are not only focused and concise, they also clearly say something about your product or service that will engage with your potential customers. At BackLite Media we recognise the importance of great creative material and we are pleased to present a few of our favourites… Choosing between Bulgari,…

May 14, 2019

Keith Thomson In Press Release

Billboards and Out-of-Home Adverts are More Relevant Than Ever in the Digital Age

We all know that the digital age has revolutionised marketing. The spread of the internet into every aspect of our lives and the prevalence of big data means that consumers...

May 14, 2019

Keith Thomson In Press Release

BackLite Cinema is Set to Capitalise on Regional Growth of Cinema Advertising Opportunities

Hi Sufyan, welcome to BackLite. The launch of BackLite Cinema is an exciting new opportunity for BackLite; tell us a bit more about the new division What we do is...

May 14, 2019

Keith Thomson In Press Release

FEPE International’s 60th World Congress Held Recently in Dubai a Great Success

FEPE International’s 60th Annual congress was held, for the first time in Dubai, on 1-3 May. Dubai was a natural choice, and was chosen to underline the importance and worldwide...

INSPIRATION

Advertising firm wins $272m deal to ‘transform’ signage in Dubai

BackLite Media and The Galleria Al Maryah Island to launch Abu Dhabi’s largest retail signage network

Interview of the Month

Make The Most of Cinema Advertising – Think Big!

Interview of the Month

Five Things Billboards Will Do In Future

Artworks of the Month – May

Billboards and Out-of-Home Adverts are More Relevant Than Ever in the Digital Age

BackLite Cinema is Set to Capitalise on Regional Growth of Cinema Advertising Opportunities

FEPE International’s 60th World Congress Held Recently in Dubai a Great Success

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