BackLite Media signs 10-year partnership with Gulf Related, the developers of the most anticipated ultra-luxury retail and dining destination in Abu Dhabi Advertisers stand to gain valuable audience insights through...
Continue Reading
Following today’s announcement that BackLite Media has been awarded the advertising concession for The Galleria Al Maryah Island Mall we invited Ali Chab, BackLite Media’s Head of Malls, to share...
Continue Reading
Cinema advertising has come a long way since its inception. Cinema offers marketers a unique platform and allows the development of big creative ideas that wouldn’t work on any other...
Continue Reading
This month, we talk to Ahmed Noureldin about the growth of Digital Out-of-Home and BackLite’s leading role in that growth. Hi Nour – welcome to the Newsletter. BackLite Media has...
Continue Reading
In the 2002 movie “Minority Report,” computerized billboards serve up personalized advertising to the people who walk past. At the time, people laughed off the depictions in the movie as...
Continue Reading
Great outdoor messages are not only focused and concise, they also clearly say something about your product or service that will engage with your potential customers. At BackLite Media we recognise the importance of great creative material and we are pleased to present a few of our favourites… Choosing between Bulgari,…
We all know that the digital age has revolutionised marketing. The spread of the internet into every aspect of our lives and the prevalence of big data means that consumers...
Continue Reading
Hi Sufyan, welcome to BackLite. The launch of BackLite Cinema is an exciting new opportunity for BackLite; tell us a bit more about the new division What we do is...
Continue Reading
FEPE International’s 60th Annual congress was held, for the first time in Dubai, on 1-3 May. Dubai was a natural choice, and was chosen to underline the importance and worldwide...
Continue Reading
Pictured together outside Roxy Cinema, Boxpark, Bill Fordyce (CEO, BackLite Media, left) is joined – from left to right – by Ahmed Emam (Head of Digital, BackLite Media), Paul Simon...
Continue Reading