Cinema advertising has come a long way since its inception. Cinema offers marketers a unique platform and allows the development of big creative ideas that wouldn’t work on any other...
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This month, we talk to Ahmed Noureldin about the growth of Digital Out-of-Home and BackLite’s leading role in that growth. Hi Nour – welcome to the Newsletter. BackLite Media has...
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In the 2002 movie “Minority Report,” computerized billboards serve up personalized advertising to the people who walk past. At the time, people laughed off the depictions in the movie as...
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Great outdoor messages are not only focused and concise, they also clearly say something about your product or service that will engage with your potential customers. At BackLite Media we recognise the importance of great creative material and we are pleased to present a few of our favourites… Choosing between Bulgari,…
We all know that the digital age has revolutionised marketing. The spread of the internet into every aspect of our lives and the prevalence of big data means that consumers...
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Hi Sufyan, welcome to BackLite. The launch of BackLite Cinema is an exciting new opportunity for BackLite; tell us a bit more about the new division What we do is...
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FEPE International’s 60th Annual congress was held, for the first time in Dubai, on 1-3 May. Dubai was a natural choice, and was chosen to underline the importance and worldwide...
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Pictured together outside Roxy Cinema, Boxpark, Bill Fordyce (CEO, BackLite Media, left) is joined – from left to right – by Ahmed Emam (Head of Digital, BackLite Media), Paul Simon...
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BackLite Media’s CEO Bill Fordyce (R), and Head of Destinations Emam Ahmed (L) stand near one of many large-format, high-resolution LED screens at The Beach, a Meraas leisure destination. Al...
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This month, Alex Nicholls – Sales Manager, Digital – answers some questions about the success of City Walk, the current OOH market and the lead-up to 2020 Hi Alex, welcome...
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