Pictured together outside Roxy Cinema, Boxpark, Bill Fordyce (CEO, BackLite Media, left) is joined – from left to right – by Ahmed Emam (Head of Digital, BackLite Media), Paul Simon...
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BackLite Media’s CEO Bill Fordyce (R), and Head of Destinations Emam Ahmed (L) stand near one of many large-format, high-resolution LED screens at The Beach, a Meraas leisure destination. Al...
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This month, Alex Nicholls – Sales Manager, Digital – answers some questions about the success of City Walk, the current OOH market and the lead-up to 2020 Hi Alex, welcome...
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Innovations developed by online advertisers are working for billboards The blend of history and modernity is emblematic of the out-of-home (OOH) business itself which, despite being one of the world’s...
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The large, high definition screens at City Walk recently featured two new 30” videos – Paco Rabanne launching their new XS fragrance, and Messika Jewellery showcasing the new range of...
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Over the last couple of weeks, all 50 large-format, high definition screens at City Walk have been wowing the crowds with new campaigns from Christian Dior – launching their ‘Joy’...
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This month, Ahmed Emam – Head of Digital OOH – sits in the interview hot seat to tell us about the impact, and future, of digitalization on Dubai’s OOH landscape. Hi Emam, you joined BackLite in 2009 – tell us about your career before then. Yes, it’s 10 years at…
Billboards always have, and always will be, an extremely effective form of outdoor advertising – but you need to select a great location to get the best return on your media investment. Here are a few golden rules to consider. 1 – Visibility First and foremost, the visibility of the…
Great outdoor messages are not only focused and concise, they also clearly say something about your product or service that will engage with your potential customers. At BackLite Media we recognise the importance of great creative material and we are pleased to present a few of our favourites… Choosing between…
Karim is BackLite’s Sales Director and in the second of our regular series of interviews with members of the BackLite family, he gives us his perspective on Dubai’s OOH sales environment… Hi Karim, how long have you been working with BackLite? I’ve been in the BackLite family for over 16…
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