May 14, 2019

Artworks of the Month – May

Great outdoor messages are not only focused and concise, they also clearly say something about your product or service that will engage with your potential customers. At BackLite Media we recognise the importance of great creative material and we are pleased to present a few of our favourites… Choosing between Bulgari,…

May 14, 2019

Keith Thomson In Press Release

Billboards and Out-of-Home Adverts are More Relevant Than Ever in the Digital Age

We all know that the digital age has revolutionised marketing. The spread of the internet into every aspect of our lives and the prevalence of big data means that consumers...

May 14, 2019

Keith Thomson In Press Release

BackLite Cinema is Set to Capitalise on Regional Growth of Cinema Advertising Opportunities

Hi Sufyan, welcome to BackLite. The launch of BackLite Cinema is an exciting new opportunity for BackLite; tell us a bit more about the new division What we do is...

May 14, 2019

Keith Thomson In Press Release

FEPE International’s 60th World Congress Held Recently in Dubai a Great Success

FEPE International’s 60th Annual congress was held, for the first time in Dubai, on 1-3 May. Dubai was a natural choice, and was chosen to underline the importance and worldwide...

April 16, 2019

Keith Thomson In Press Release

The leading out-of-home company in the UAE, BackLite Media, is launching BackLite Cinema

Pictured together outside Roxy Cinema, Boxpark, Bill Fordyce (CEO, BackLite Media, left) is joined – from left to right – by Ahmed Emam (Head of Digital, BackLite Media), Paul Simon...

February 18, 2019

Keith Thomson In Press Release

Meraas and BackLite Media extend advertising partnership to four Dubai destinations

BackLite Media’s CEO Bill Fordyce (R), and Head of Destinations Emam Ahmed (L) stand near one of many large-format, high-resolution LED screens at The Beach, a Meraas leisure destination. Al...

February 17, 2019

Keith Thomson In Press Release

Interview of the Month – Alex Nicholls

This month, Alex Nicholls – Sales Manager, Digital – answers some questions about the success of City Walk, the current OOH market and the lead-up to 2020 Hi Alex, welcome...

February 17, 2019

Keith Thomson In Press Release

Billboards are an old – but booming! – advertising medium

Innovations developed by online advertisers are working for billboards The blend of history and modernity is emblematic of the out-of-home (OOH) business itself which, despite being one of the world’s...

February 16, 2019

Keith Thomson In Press Release

City Walk’s Digital Screens Feature Two Stunning New Videos

The large, high definition screens at City Walk recently featured two new 30” videos – Paco Rabanne launching their new XS fragrance, and Messika Jewellery showcasing the new range of...

October 31, 2018

Keith Thomson In Uncategorized

City Walk Screens Showcase Two Iconic Brands

Over the last couple of weeks, all 50 large-format, high definition screens at City Walk have been wowing the crowds with new campaigns from Christian Dior – launching their ‘Joy’...

INSPIRATION

Artworks of the Month – May

Billboards and Out-of-Home Adverts are More Relevant Than Ever in the Digital Age

BackLite Cinema is Set to Capitalise on Regional Growth of Cinema Advertising Opportunities

FEPE International’s 60th World Congress Held Recently in Dubai a Great Success

The leading out-of-home company in the UAE, BackLite Media, is launching BackLite Cinema

Meraas and BackLite Media extend advertising partnership to four Dubai destinations

Interview of the Month – Alex Nicholls

Billboards are an old – but booming! – advertising medium

City Walk’s Digital Screens Feature Two Stunning New Videos

City Walk Screens Showcase Two Iconic Brands

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