Beginning on 1st October 2021 and lasting 181 days until 31st March 2022, Dubai will host Expo 2020, considered to be the third-largest global event after the Olympic Games and FIFA World Cup.
Expo 2020 Dubai is a mega event that will combine all the innovative ideas and the successful entrepreneurs in one place. This event is held every five years to celebrate human connections and innovation. Every five years the brightest ideas are gathered together to create the future “Connecting Minds, Creating the Future”.

Over 25 million visitors from over 190 countries will come to Dubai over the 6-month period staying for an average stay of 4 days. Not surprisingly, Dubai’s main thoroughfare, Sheikh Zayed Road, will witnesses the heaviest traffic and rightfully earn its place as the most prestigious location for any brand to engage with visitors and UAE residents alike. We have unrivalled digital and static networks on Sheikh Zayed Road to target this huge audience. The premium locations are complemented by unsurpassed production quality on all digital and back-lit static locations.