BackLite Media is delighted to announce that it has successful renewed its contracts with the RTA to continue marketing and selling the lamppost signs on Sheikh Zayed Road and on Umm Suqeim Road.
The contracts cover all 48 lamppost signs on Sheikh Zayed Road (between the WTC and Safa Park interchange) and the 30 lampposts on Umm Suqeim Road (between Madinat Jumeirah and the MOE interchange) and continues BackLite’s enduring partnership with the RTA.
Upon signing the new contracts, James Bicknell, BackLite’s Managing Director said ‘I am honoured and delighted that the RTA has reaffirmed its confidence in BackLite by renewing both contracts for a further 5 years each and we will continue to work hard to satisfy the growing demand for these locations’.
