Out-of-home (OOH) advertising can be defined as any type of advertising viewed by an audience outside of their home environment. At holiday times, brands are often drawn to advertising through the mediums of television, digital and radio, and although these are vital components within an overall marketing mix, OOH can be a very effective tool to drive visibility and footfall directly to your products and services.
Reach More Customers
During the festive period there is always a lot of hype and excitement around television ads, with the main contenders competing for top spot. However, out of home advertising has proven itself to be a powerful tool to hit a wider audience at a time of the year when people are typically more receptive to marketing, and in greater numbers. Accordingly, by placing your ads in prime locations like City Walk or on our unipole or lamppost signs on Sheikh Zayed Road, you can target an increased amount of people who are already close to or at the point of purchase.
Plan Ahead
It’s a running joke that the New Year seems to come around earlier every year! However, it is essential to plan your holiday campaign well in advance, with a careful strategy behind when you should start advertising. With the extended holiday period, followed immediately by the Dubai Shopping Festival, your advertising needs to be ready to make the most of this key shopping period.
Variety
OOH advertising comes in many different forms and styles. From billboards to digital displays, the only limit is your imagination when it comes to designing your outdoor campaign.
Billboards
Often, when people think of out-of-home adverts, the go-to medium is billboards. They’re a fantastic tool to capture many pairs of eyes, often from a long distance away. With plenty of space to fill, there is ample room for bold graphics, clear messaging and a strong call to action.
Digital
Digital out-of-home (DOOH) has grown increasingly popular across the UAE in recent years and the digitalised advertisements can be used in a variety of ways to promote your brand and intrigue customers. Digital outdoor campaigns can be hugely beneficial to businesses, with the ability to update quickly and easily, for varied, longer-form advertising and incorporating first-hand public interaction.
Conclusion
Highly flexible, OOH advertising allows you to design a bespoke and unique campaign to a wide audience in targeted areas. If you haven’t already started, now is the perfect time to get into the holiday spirit with your marketing and attract high-quality, targeted footfall directly to your products and services.
