UAE cinema has flourished by offering visitors a unique cinematic experience.
With the UAE’s growing population and cultural diversity, moviegoers can always find a wide range of films to enjoy. The UAE’s cinemas cater to everyone’s preferences. Moreover, thanks to the ever-evolving technologies, our cinema partners feature immersive experiences for viewers. Overall, cinema in UAE promises to offer captivating experiences in 2023.
At BackLite, we are optimistic about the future of UAE cinema advertising in the coming years. According to our internal research, we anticipate an increase in market spending by more brands featuring on the big screen and some award-winning campaigns. We are excited to enhance cinema campaigns and expand our partnerships with brands.
According to a study by the Cinema Advertising Council, cinema advertising has an average recall rate of 53%, which is much higher than other traditional advertising mediums. Additionally, 60% of cinemagoers are actively engaged with the content they’re watching. Cinema advertising is often associated with high-quality, prestigious brands, which can positively impact how consumers perceive a brand.
With numerous highly anticipated blockbusters, the captive audience numbers are steadily increasing. In 2023, significant hype surrounds upcoming films, such as the highly anticipated Shazam! Fury of the Gods, the 10th instalment in the Fast and Furious franchise, and Spider-Man: Across the Spider-Verse. There are also exciting family-friendly films like the upcoming live-action rendition of The Little Mermaid. We eagerly anticipate the imaginative and captivating experiences that cinema will offer audiences and advertisers in the months ahead.