With its portfolio of iconic signs and premium locations throughout Dubai – including the unrivalled Sheikh Zayed Road – BackLite Media has been recognized as the premier outdoor media company in Dubai since it introduced its first sign (on Maktoum Bridge) in 1996. Key differences between BackLite Media and other outdoor media companies is four-fold: our dedication to select only the very best locations on Dubai’s key roads; installing our unique, architecturally-designed, unipole and lamppost signs; using the latest lighting technology and pioneering the now-standard practice of printing the vinyl panels on both sides for maximum colour saturation.
The addition of City Walk Plaza to our portfolio now allows us to offer our clients another premium location and the very best in full-motion digital video technology. With over 50 individual signs located throughout City Walk (and with some visible from Al Safa Street) there is a wide selection of media options available, all featuring high-resolution digital screens.
So, whatever your marketing or creative requirements may be
- Static artwork or full-motion video
- main highway location or retail / leisure destination
- concise, direct message or dynamic, immersive video experience
BackLite Media offers you the best of both worlds!