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Advertising firm wins $272m deal to 'transform' signage in Dubai
Press Release
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21 November 2019
Advertising firm wins $272m deal to 'transform' signage in Dubai
Andrea Osburn
Marketing Manager
BackLite Media has secured a 12-year outdoor advertising contract with the Dubai Roads & Transport Authority BackLite Media, an out-of-home […]
BackLite Media and The Galleria Al Maryah Island to launch Abu Dhabi’s largest retail signage network
Press Release
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16 October 2019
BackLite Media and The Galleria Al Maryah Island to launch Abu Dhabi’s largest retail signage network
Andrea Osburn
Emam
General Manager - Sales
BackLite Media signs 10-year partnership with Gulf Related, the developers of the most anticipated ultra-luxury retail and dining destination in […]
Interview of the Month
About Us
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16 October 2019
Interview of the Month
Emam
Andrea Osburn
Marketing Manager
Following today’s announcement that BackLite Media has been awarded the advertising concession for The Galleria Al Maryah Island Mall we […]
Make The Most of Cinema Advertising – Think Big!
Cinema Desirable by Care
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8 July 2019
Make The Most of Cinema Advertising – Think Big!
Andrea Osburn
BackLite Media
Marketing Team
Cinema advertising has come a long way since its inception. Cinema offers marketers a unique platform and allows the development […]
Interview of the Month
About Us
/
8 July 2019
Interview of the Month
BackLite Media
Ahmad Noureldin
This month, we talk to Ahmed Noureldin about the growth of Digital Out-of-Home and BackLite’s leading role in that growth. […]
Five Things Billboards Will Do In Future
Press Release Desirable by Care
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8 July 2019
Five Things Billboards Will Do In Future
Ahmad Noureldin
BackLite Media
Marketing Team
In the 2002 movie “Minority Report,” computerized billboards serve up personalized advertising to the people who walk past. At the […]
Getting to know your audience
Desirable by Insights
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10 June 2019
Getting to know your audience
BackLite Media
BackLite Media
Marketing Team
WELCOME BACK DUBAI! Welcome back! Finally, Dubai has eased regulations and the city is open for business, the roads are […]
Artworks of the Month - May
Desirable by Association
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14 May 2019
Artworks of the Month - May
BackLite Media
BackLite Media
Marketing Team
Great outdoor messages are not only focused and concise, they also clearly say something about your product or service that […]
Billboards and Out-of-Home Adverts are More Relevant Than Ever in the Digital Age
Press Release
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14 May 2019
Billboards and Out-of-Home Adverts are More Relevant Than Ever in the Digital Age
BackLite Media
James Harrison
Chief Commercial Officer
We all know that the digital age has revolutionised marketing. The spread of the internet into every aspect of our […]
BackLite Cinema is Set to Capitalise on Regional Growth of Cinema Advertising Opportunities
Cinema
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14 May 2019
BackLite Cinema is Set to Capitalise on Regional Growth of Cinema Advertising Opportunities
James Harrison
BackLite Media
Marketing Team
Hi Sufyan, welcome to BackLite. The launch of BackLite Cinema is an exciting new opportunity for BackLite; tell us a […]
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