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BackLite Media Partners with Place Exchange to Enhance Programmatic OOH Buying Opportunities for Global Advertisers
Desirable by Association Press Release
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19 September 2023
BackLite Media Partners with Place Exchange to Enhance Programmatic OOH Buying Opportunities for Global Advertisers
BackLite Media
Marketing Team
Dubai, UAE, Sep 19, 2023: BackLite Media, one of the leading digital out-of-home (DOOH) advertising companies in the United Arab […]
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An Interview with Sean Gadsby, Head of Programmatic at BackLite Media
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25 July 2023
An Interview with Sean Gadsby, Head of Programmatic at BackLite Media
BackLite Media
Paula Carola
Marketing Executive
For our #TechTuesday, we interviewed Sean Gadsby, Head of Programmatic here at BackLite about programmatic digital out-of-home (PrDOOH). Sean explains […]
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Entering the New Era of Retail Media: Key Trends for Brands to Adapt to the Changing Landscape
Desirable by Location Malls
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24 July 2023
Entering the New Era of Retail Media: Key Trends for Brands to Adapt to the Changing Landscape
Paula Carola
BackLite Media
Marketing Team
In the constantly evolving world of retail, staying ahead of emerging trends is crucial for brands and advertisers to remain […]
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An Interview with the World Out-of-Home Organization
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10 July 2023
An Interview with the World Out-of-Home Organization
BackLite Media
BackLite Media
Marketing Team
Earlier this year, we had the honour of interviewing Tom Goddard, President of the World Out of Home Organisation, about […]
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FIFA World Cup 2022, The Ultimate Showcase Opportunity for Brands
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7 July 2023
FIFA World Cup 2022, The Ultimate Showcase Opportunity for Brands
BackLite Media
Paula Carola
Marketing Executive
The FIFA World Cup 2022 in Qatar was an incredible success, attracting numerous global visitors to Dubai. Official FIFA sponsors […]
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3D Billboards: It's Time to Think Outside the Box and FP3D Techniques
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23 June 2023
3D Billboards: It's Time to Think Outside the Box and FP3D Techniques
Paula Carola
Deaa Zararey
Lead Creative
It’s time to think outside the box, and 3D billboards allow advertisers to do just that. The 3D effect is […]
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Retail Trends in the UAE: Expert Predictions
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15 June 2023
Retail Trends in the UAE: Expert Predictions
Deaa Zararey
Ali Chab
Head of Malls and Cinema
We recently interviewed our Head of Malls and Cinema, Ali Chab, about upcoming retail trends in the UAE. Here’s what […]
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Neurons: Using Neuromarketing Research to Take the Guesswork Out of Artwork 
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12 June 2023
Neurons: Using Neuromarketing Research to Take the Guesswork Out of Artwork 
Ali Chab
BackLite Media
Marketing Team
BackLite has partnered with Neurons Inc., a neuromarketing research company specialising in using neuroscience and behavioural science to understand consumer […]
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An Interview with Maud Moawad, CEO & Founder of Seventh Decimal
Press Release Desirable by Insights Desirable by Association
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5 June 2023
An Interview with Maud Moawad, CEO & Founder of Seventh Decimal
BackLite Media
BackLite Media
Marketing Team
What are some challenges that you’re working to overcome at the moment? Having been in the market since 2020, I […]
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Tech Innovations in Out-of-Home Media
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2 June 2023
Tech Innovations in Out-of-Home Media
BackLite Media
BackLite Media
Marketing Team
We recently spoke to Ashin John, our Digital Operations Manager, to learn more about impressive tech innovations in out-of-home media […]
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BackLite Media FZ-LLC Office 2501, Media One Hotel Media City,
PO Box 48794 Dubai, UAE

+971 4 446 7540
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