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BackLite Intelligence 2.0
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15 September 2022
BackLite Intelligence 2.0
Nour Walid
Marketing Intern
Out-of-Home now offers more data-driven insights than ever before. The latest upgrade to our BackLite Intelligence platform demonstrates this. Streach […]
adidas I'm Possible
Press Release Desirable by Insights Desirable by Location Desirable by Association The DeSZRable Collection
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13 September 2022
adidas I'm Possible
Nour Walid
Andrea Osburn
Marketing Manager
The adidas I’m Possible Campaign by Havas Middle East that appeared on the Triple Crown has been shortlisted for a Digital […]
Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen
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19 August 2022
Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen
Andrea Osburn
BackLite Media
Marketing Team
An original and exciting experience is coming soon to Dubai. On 31 August 2022, Roxy Cinemas will unveil a new […]
Charlotte Tilbury on The Triple Crown
Press Release Desirable by Location Desirable by Association The DeSZRable Collection
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19 May 2022
Charlotte Tilbury on The Triple Crown
BackLite Media
Andrea Osburn
Marketing Manager
Charlotte Tilbury, named after its renowned founder, is one of the most iconic makeup brands in the world and is […]
Digital Innovation in the UAE
Press Release Desirable by Insights Desirable by Location About Us The DeSZRable Collection
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19 May 2022
Digital Innovation in the UAE
Andrea Osburn
James Harrison
Chief Commercial Officer
Through the development of architectural and aesthetically superior locations. With the foundation of independent credible data, our medium is now […]
Newsletter: February 2022
Press Release About Us
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31 January 2022
Newsletter: February 2022
James Harrison
Deaa Zararey
Lead Creative
The CEO Masters 2022 Golf Day
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27 January 2022
The CEO Masters 2022 Golf Day
Deaa Zararey
Andrea Osburn
Marketing Manager
On Thursday, 6 January, BackLite was a proud sponsor of the CEO Masters Golf Tournament, where we added a spin […]
The World’s To-Do List
Press Release Desirable by Association The DeSZRable Collection
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27 January 2022
The World’s To-Do List
Andrea Osburn
Andrea Osburn
Marketing Manager
In 2015, the world’s leaders came to an agreement to work towards 17 sustainable development goals that have the power […]
Digital Innovation on Sheikh Zayed Road
Press Release Desirable by Location The DeSZRable Collection
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27 January 2022
Digital Innovation on Sheikh Zayed Road
Andrea Osburn
James Harrison
Chief Commercial Officer
Our goal is to drive digital innovation in the UAE. Through the development of architectural and aesthetically superior locations. With […]
Gulf for Good Celebrate 20 Years
Press Release Desirable by Association The DeSZRable Collection
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11 November 2021
Gulf for Good Celebrate 20 Years
James Harrison
Andrea Osburn
Marketing Manager
Gulf for Good recently graced our digital billboard on Sheikh Zayed Road to celebrate their 20th birthday. In 20 years, […]
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