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Programmatic Advertising in Digital Out-Of-Home

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29 May 2023

Programmatic Advertising in Digital Out-Of-Home

BackLite Media

Marketing Team

In recent years, programmatic advertising has become more popular amongst brands, and it continues to grow. The digitisation of OOH […]

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23 May 2023

Harnessing the Potential of UAE Cinema Advertising: Engaging Audiences and Prestigious Brand Perception

BackLite Media

Marketing Team

UAE cinema has flourished by offering visitors a unique cinematic experience. With the UAE’s growing population and cultural diversity, moviegoers […]

An Interview with Ahmed Emam: The UAE's Out-Of-Home Market

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22 May 2023

An Interview with Ahmed Emam: The UAE's Out-Of-Home Market

Andrea Osburn

Marketing Manager

As part of this year’s SpotLite Magazine, we sat down with Ahmed Emam, Chief Sales Officer at BackLite, to discuss […]

DOOH + SOCIAL MEDIA: A WINNING COMBINATION FOR CAMPAIGN SUCCESS

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18 May 2023

DOOH + SOCIAL MEDIA: A WINNING COMBINATION FOR CAMPAIGN SUCCESS

James Harrison

Chief Commercial Officer

The complementary relationship between OOH and mobile has accelerated and evolved, giving brands access to more creative and targeted opportunities […]

SpotLite Magazine: The CEO’S Remarks

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15 May 2023

SpotLite Magazine: The CEO’S Remarks

BackLite Media

Marketing Team

Here at BackLite, we’ve recently launched the first edition of ‘SpotLite’, our new annual magazine dedicated to the dynamic world […]

The Triple Crown – A Revolutionary and Prestigious DOOH Association for Brands in Dubai

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28 April 2023

The Triple Crown – A Revolutionary and Prestigious DOOH Association for Brands in Dubai

Karen Barboza

Senior Marketing Executive

Global brands often seek iconic and premium locations around the city to display their out-of-home campaigns. Iconic locations, coupled with […]

The Power of Mall Advertising in the Thriving Retail Landscape of the UAE

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24 April 2023

The Power of Mall Advertising in the Thriving Retail Landscape of the UAE

Ali Chab

Head of Malls and Cinema

The UAE’s allure as a leading international destination for retail shopping continues to grow exponentially. As a result, mall advertising in […]

Transforming Creative Concepts and Ideas Into Captivating Outdoor Campaigns That Make You Go OOH!

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13 April 2023

Transforming Creative Concepts and Ideas Into Captivating Outdoor Campaigns That Make You Go OOH!

Karen Barboza

Senior Marketing Executive

Even as the oldest medium, outdoor advertising will never be outdated. It remains one of the most powerful forms of […]

BackLite Media and Al Qana: Unveiling One of Abu Dhabi's Largest OOH Screens

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3 April 2023

BackLite Media and Al Qana: Unveiling One of Abu Dhabi's Largest OOH Screens

Paula Carola

Marketing Executive

At BackLite, we have recently partnered with Al Qana to secure exclusive advertising rights to this unique and iconic waterfront […]

A Unique Abu Dhabi Experience

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2 March 2023

A Unique Abu Dhabi Experience

Andrea Osburn

Marketing Manager

James Bicknell, CEO BackLite Media, comments, “We are deeply honored that Al Qana has partnered with us to showcase just […]