• Let's get started
  • menu icon
Home   /   SpotLite
Filter by:
Focus on Abu Dhabi: BackLite Media Expands Its Reach to Abu Dhabi with The Landmark Series
Uncategorized
/
12 February 2024
Focus on Abu Dhabi: BackLite Media Expands Its Reach to Abu Dhabi with The Landmark Series
Karen Barboza
Senior Marketing Executive
With strategic thinking and innovative technology, meticulous attention to detail, and careful curation, we have empowered brands to dominate SpotLite: to […]
BackLite 26: Unveiling Our Initiatives and Progress in 2023 Towards a Sustainable Future
Uncategorized
/
13 December 2023
BackLite 26: Unveiling Our Initiatives and Progress in 2023 Towards a Sustainable Future
Karen Barboza
Karen Barboza
Senior Marketing Executive
We are pleased to announce that our 2023 emission report reflects a remarkable 39% reduction in carbon footprint compared to […]
ANIMAL: A Roaring Success at the Box Office and a Boon for Advertisers in Cinema
Uncategorized
/
7 December 2023
ANIMAL: A Roaring Success at the Box Office and a Boon for Advertisers in Cinema
Karen Barboza
Karen Barboza
Senior Marketing Executive
Bollywood has witnessed a wave of compelling and diverse films in recent times, and one such highly anticipated release that […]
BackLite Media integrates its inventory in the UAE with Location Media Xchange’s programmatic SSP
Uncategorized
/
27 November 2023
BackLite Media integrates its inventory in the UAE with Location Media Xchange’s programmatic SSP
Karen Barboza
Karen Barboza
Senior Marketing Executive
Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners, has added inventory from BackLite Media, the […]
BackLite Media Partners with Place Exchange to Enhance Programmatic OOH Buying Opportunities for Global Advertisers
Desirable by Association Press Release
/
19 September 2023
BackLite Media Partners with Place Exchange to Enhance Programmatic OOH Buying Opportunities for Global Advertisers
Karen Barboza
BackLite Media
Marketing Team
Dubai, UAE, Sep 19, 2023: BackLite Media, one of the leading digital out-of-home (DOOH) advertising companies in the United Arab […]
An Interview with Sean Gadsby, Head of Programmatic at BackLite Media
Uncategorized Desirable by Insights
/
25 July 2023
An Interview with Sean Gadsby, Head of Programmatic at BackLite Media
BackLite Media
Paula Carola
Marketing Executive
For our #TechTuesday, we interviewed Sean Gadsby, Head of Programmatic here at BackLite about programmatic digital out-of-home (PrDOOH). Sean explains […]
Entering the New Era of Retail Media: Key Trends for Brands to Adapt to the Changing Landscape
Desirable by Location Malls
/
24 July 2023
Entering the New Era of Retail Media: Key Trends for Brands to Adapt to the Changing Landscape
Paula Carola
BackLite Media
Marketing Team
In the constantly evolving world of retail, staying ahead of emerging trends is crucial for brands and advertisers to remain […]
An Interview with the World Out-of-Home Organization
Uncategorized
/
10 July 2023
An Interview with the World Out-of-Home Organization
BackLite Media
BackLite Media
Marketing Team
Earlier this year, we had the honour of interviewing Tom Goddard, President of the World Out of Home Organisation, about […]
FIFA World Cup 2022, The Ultimate Showcase Opportunity for Brands
Uncategorized
/
7 July 2023
FIFA World Cup 2022, The Ultimate Showcase Opportunity for Brands
BackLite Media
Paula Carola
Marketing Executive
The FIFA World Cup 2022 in Qatar was an incredible success, attracting numerous global visitors to Dubai. Official FIFA sponsors […]
3D Billboards: It's Time to Think Outside the Box and FP3D Techniques
Desirable by Insights About Us Destinations
/
23 June 2023
3D Billboards: It's Time to Think Outside the Box and FP3D Techniques
Paula Carola
Deaa Zararey
Lead Creative
It’s time to think outside the box, and 3D billboards allow advertisers to do just that. The 3D effect is […]
right arrow
menu close icon