Lamp Post Advertising

For the 4th year in succession, Umm Suqeim Road hosted the start and finish of the Dubai Marathon, giving the Adidas panels on our lamppost signs spectacular coverage to the thousands of spectators who witnessed the event live – and a global television audience of millions! Congratulation to Tamirat Tola (2h 4m 11s – a new course record) and Worknesh Degefa (2h 22m 36s) who won the men and women’s races.

And a special round of applause to BackLite’s very own Keith Thomson, who completed his 10th Dubai marathon in a somewhat more leisurely time of 3h 59m 28s!