Meet the real Influencer in Dubai, The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road. Powered by BackLite Intelligence, offering real time audience feedback with the ability to change creative to reflect specific moments in time. Consisting of 6 separate, 16m x 8m LED Displays, with a total surface area of over 700m2. All 6 screens will be synced to carry one advertiser with a slot length of 24 seconds, delivering an uninterrupted, detailed, and immersive message. It’s time to rethink Digital Out of Home.