Meet the real Influencer in Dubai, The Triple Crown, part of The Landmark Series on Sheikh Zayed Road. Powered by BackLite Intelligence, offering real-time audience feedback with the ability to change creative to reflect specific moments in time. Consisting of 6 separate, 16m x 8m LED Displays, with a total surface area of over 700m2. All six screens are synced to carry one advertiser with a slot length of 16 seconds, delivering an uninterrupted, detailed, and immersive message. It’s time to rethink Digital Out of Home.