Charlotte Tilbury, named after its renowned founder, is one of the most iconic makeup brands in the world and is now one of the most iconic brands on The Triple Crown. The spectacular visuals perfectly matched the elegant digital billboards, creating a prominent high-impact campaign with the content fully synced across all three screens for optimal effect.
Tilbury is a British self-taught makeup artist who became a household name in the US after appearing on the reality show America’s Next Top Model. Her products are now available globally and are widely successful in the UAE.
Like Tilbury, The Triple Crown is highly unique, making it the perfect spot for the brand to display its award-winning Pillow Talk collection. The six magnificent screens of the billboards have a display area of over 700sqm and 3.5 million pixels. These exclusive displays deliver an uninterrupted, detailed, and immersive message.