Desirable by Association Archives | Advertising Dubai

Desirable by Location Desirable by Association About Us Destinations Malls Press Release

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2 March 2023

Andrea Osburn

Marketing Manager

James Bicknell, CEO BackLite Media, comments, “We are deeply honored that Al Qana has partnered with us to showcase just […]

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Sustainability in the OOH Industry: BackLite26

Press Release Desirable by Care Desirable by Association About Us

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2 March 2023

Sustainability in the OOH Industry: BackLite26

Dean Crossland

Chief Financial Officer

At BackLite, reducing our carbon footprint is of great importance to us. We understand the value of community and the […]

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Press Release Desirable by Association About Us

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23 November 2022

Save the Date: WOO's MENA Forum 2023

Andrea Osburn

Marketing Manager

Earlier this year, Backlite attended the World Out of Home Organization’s Toronto Global Congress. The Congress, which was their first […]

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Car Brands Shine in the Galleria, Abu Dhabi

Press Release Desirable by Location Desirable by Association Malls

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27 October 2022

Car Brands Shine in the Galleria, Abu Dhabi

Andrea Osburn

Marketing Manager

The Galleria, Abu Dhabi, is a unique lifestyle destination anchored by some of fashion’s most iconic and luxurious brands and […]

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About Us The DeSZRable Collection Press Release Desirable by Insights Desirable by Association

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25 October 2022

The DPAA Summit 2022

James Harrison

Chief Commercial Officer

Two weeks have passed since we sat together at Pier 60 in New York, listening to some great panels and […]

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Press Release Desirable by Insights Desirable by Location Desirable by Association The DeSZRable Collection

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13 September 2022

adidas I'm Possible

Andrea Osburn

Marketing Manager

The adidas I’m Possible Campaign by Havas Middle East that appeared on the Triple Crown has been shortlisted for a Digital […]

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Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen

Desirable by Location Desirable by Association Destinations Press Release Cinema

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19 August 2022

Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen

BackLite Media

Marketing Team

An original and exciting experience is coming soon to Dubai. On 31 August 2022, Roxy Cinemas will unveil a new […]

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Press Release Desirable by Location Desirable by Association The DeSZRable Collection

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19 May 2022

Charlotte Tilbury on The Triple Crown

Andrea Osburn

Marketing Manager

Charlotte Tilbury, named after its renowned founder, is one of the most iconic makeup brands in the world and is […]

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Press Release Desirable by Association

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27 January 2022

The CEO Masters 2022 Golf Day

Andrea Osburn

Marketing Manager

On Thursday, 6 January, BackLite was a proud sponsor of the CEO Masters Golf Tournament, where we added a spin […]

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Press Release Desirable by Association The DeSZRable Collection

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27 January 2022

The World’s To-Do List

Andrea Osburn

Marketing Manager

In 2015, the world’s leaders came to an agreement to work towards 17 sustainable development goals that have the power […]

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Category: Desirable by Location, Desirable by Association, About Us, Destinations, Malls, Press Release