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Chanel at City Walk, Dubai. A BackLite Media Destination
Desirable by Association Destinations
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22 April 2021
Chanel at City Walk, Dubai. A BackLite Media Destination
James Harrison
Chief Commercial Officer
CHANEL chose the most Desirable network in Dubai to showcase their Coco Crush Collection. A collection inspired by the quilted motif, […]
Chanel on Sheikh Zayed Road
Desirable by Association The DeSZRable Collection
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8 April 2021
Chanel on Sheikh Zayed Road
James Harrison
BackLite Media
Marketing Team
Elegant OOH artwork produced to the highest standards. Located on the most sought after section of Sheikh Zayed Road, capturing […]
The Unmistakable Tiffany Blue®, Desirable by design.
Desirable by Association
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23 March 2021
The Unmistakable Tiffany Blue®, Desirable by design.
BackLite Media
Andrea Osburn
Marketing Manager
The unmistakable Tiffany Blue®, Desirable by design. “Since 1998, Tiffany Blue® has been registered as a colour trademark by Tiffany […]
McDonald's Shares the Spotlight with the Museum on the Future
Desirable by Association
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3 March 2021
McDonald's Shares the Spotlight with the Museum on the Future
Andrea Osburn
Andrea Osburn
Marketing Manager
Photographer Mihir Ashar took the perfect shot on the day that The Museum on the Future celebrated the Hope Probe […]
New Campaigns For Dior And Tiffany Launched At City Walk
Desirable by Location Desirable by Association
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1 August 2020
New Campaigns For Dior And Tiffany Launched At City Walk
Andrea Osburn
Andrea Osburn
Marketing Manager
Two new 30’’ videos have been created to showcase the latest digital campaigns for our clients Dior and Tiffany. For its ready-to-wear spring-summer 2018 advertising campaign, Dior chose model and artist Sasha Pivovarova, who opens the commercial in jeans and a t-shirt printed with the Linda Nochlin essay ‘Why have there been no great women artists’? Sasha poses for Patrick Demarchelier’s camera in the studio surrounding by her works, both finished and unfinished.
Artworks of the Month - May
Desirable by Association
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14 May 2019
Artworks of the Month - May
Andrea Osburn
BackLite Media
Marketing Team
Great outdoor messages are not only focused and concise, they also clearly say something about your product or service that […]
Meraas and BackLite Media extend advertising partnership to four Dubai destinations
Press Release Desirable by Location Desirable by Association Destinations
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18 February 2019
Meraas and BackLite Media extend advertising partnership to four Dubai destinations
BackLite Media
BackLite Media
Marketing Team
Al Seef, City Walk, La Mer and The Beach to now benefit from the technicolour advertising displays BackLite Media have […]
City Walk Screens Showcase Two Iconic Brands
Desirable by Location Desirable by Association Destinations
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31 October 2018
City Walk Screens Showcase Two Iconic Brands
BackLite Media
BackLite Media
Marketing Team
Over the last couple of weeks, all 50 large-format, high definition screens at City Walk have been wowing the crowds […]
Artworks of the Month - October
Press Release Desirable by Association
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31 October 2018
Artworks of the Month - October
BackLite Media
BackLite Media
Marketing Team
Great outdoor messages are not only focused and concise, they also clearly say something about your product or service that […]
Artworks of the Month - September
Desirable by Association
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11 September 2018
Artworks of the Month - September
BackLite Media
BackLite Media
Marketing Team
Great outdoor messages are not only focused and concise, they also clearly say something about your product or service that […]
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