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Car Brands Shine in the Galleria, Abu Dhabi
Press Release Desirable by Location Desirable by Association Malls
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27 October 2022
Car Brands Shine in the Galleria, Abu Dhabi
Andrea Osburn
Marketing Manager
The Galleria, Abu Dhabi, is a unique lifestyle destination anchored by some of fashion’s most iconic and luxurious brands and […]
The DPAA Summit 2022
About Us The DeSZRable Collection Press Release Desirable by Insights Desirable by Association
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25 October 2022
The DPAA Summit 2022
Andrea Osburn
James Harrison
Chief Commercial Officer
Two weeks have passed since we sat together at Pier 60 in New York, listening to some great panels and […]
adidas I'm Possible
Press Release Desirable by Insights Desirable by Location Desirable by Association The DeSZRable Collection
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13 September 2022
adidas I'm Possible
James Harrison
Andrea Osburn
Marketing Manager
The adidas I’m Possible Campaign by Havas Middle East that appeared on the Triple Crown has been shortlisted for a Digital […]
Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen
Desirable by Association Destinations Press Release Cinema Desirable by Location
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19 August 2022
Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen
Andrea Osburn
BackLite Media
Marketing Team
An original and exciting experience is coming soon to Dubai. On 31 August 2022, Roxy Cinemas will unveil a new […]
Charlotte Tilbury on The Triple Crown
Press Release Desirable by Location Desirable by Association The DeSZRable Collection
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19 May 2022
Charlotte Tilbury on The Triple Crown
BackLite Media
Andrea Osburn
Marketing Manager
Charlotte Tilbury, named after its renowned founder, is one of the most iconic makeup brands in the world and is […]
The CEO Masters 2022 Golf Day
Press Release Desirable by Association
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27 January 2022
The CEO Masters 2022 Golf Day
Andrea Osburn
Andrea Osburn
Marketing Manager
On Thursday, 6 January, BackLite was a proud sponsor of the CEO Masters Golf Tournament, where we added a spin […]
The World’s To-Do List
Desirable by Association The DeSZRable Collection Press Release
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27 January 2022
The World’s To-Do List
Andrea Osburn
Andrea Osburn
Marketing Manager
In 2015, the world’s leaders came to an agreement to work towards 17 sustainable development goals that have the power […]
Gulf for Good Celebrate 20 Years
Press Release Desirable by Association The DeSZRable Collection
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11 November 2021
Gulf for Good Celebrate 20 Years
Andrea Osburn
Andrea Osburn
Marketing Manager
Gulf for Good recently graced our digital billboard on Sheikh Zayed Road to celebrate their 20th birthday. In 20 years, […]
Coming Soon: The Dubai Jawhara
Press Release Desirable by Association The DeSZRable Collection
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11 November 2021
Coming Soon: The Dubai Jawhara
Andrea Osburn
Andrea Osburn
Marketing Manager
Coming Soon: The Dubai Jawhara is a one-off, unique, and iconic display, reflecting the elegance of the surrounding area. Positioned on […]
The Curtain Drops on BackLite Media's Triple Crown
Press Release Desirable by Location Desirable by Association The DeSZRable Collection
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5 October 2021
The Curtain Drops on BackLite Media's Triple Crown
Andrea Osburn
Andrea Osburn
Marketing Manager
Over 25 years we have established a well-justified reputation for the elegant and unique design of our sites, and we […]
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