Desirable by Association Archives | Advertising Dubai

BackLite Media Partners with Place Exchange to Enhance Programmatic OOH Buying Opportunities for Global Advertisers

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19 September 2023

BackLite Media Partners with Place Exchange to Enhance Programmatic OOH Buying Opportunities for Global Advertisers

BackLite Media

Marketing Team

Dubai, UAE, Sep 19, 2023: BackLite Media, one of the leading digital out-of-home (DOOH) advertising companies in the United Arab […]

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Retail Trends in the UAE: Expert Predictions

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15 June 2023

Retail Trends in the UAE: Expert Predictions

Ali Chab

Head of Malls and Cinema

We recently interviewed our Head of Malls and Cinema, Ali Chab, about upcoming retail trends in the UAE. Here’s what […]

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Neurons: Using Neuromarketing Research to Take the Guesswork Out of Artwork

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12 June 2023

Neurons: Using Neuromarketing Research to Take the Guesswork Out of Artwork

BackLite Media

Marketing Team

BackLite has partnered with Neurons Inc., a neuromarketing research company specialising in using neuroscience and behavioural science to understand consumer […]

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An Interview with Maud Moawad, CEO & Founder of Seventh Decimal

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5 June 2023

An Interview with Maud Moawad, CEO & Founder of Seventh Decimal

BackLite Media

Marketing Team

What are some challenges that you’re working to overcome at the moment? Having been in the market since 2020, I […]

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Desirable by Association About Us Cinema Desirable by Location

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23 May 2023

Harnessing the Potential of UAE Cinema Advertising: Engaging Audiences and Prestigious Brand Perception

BackLite Media

Marketing Team

UAE cinema has flourished by offering visitors a unique cinematic experience. With the UAE’s growing population and cultural diversity, moviegoers […]

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DOOH + SOCIAL MEDIA: A WINNING COMBINATION FOR CAMPAIGN SUCCESS

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18 May 2023

DOOH + SOCIAL MEDIA: A WINNING COMBINATION FOR CAMPAIGN SUCCESS

James Harrison

Chief Commercial Officer

The complementary relationship between OOH and mobile has accelerated and evolved, giving brands access to more creative and targeted opportunities […]

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