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BackLite Media Partners with Place Exchange to Enhance Programmatic OOH Buying Opportunities for Global Advertisers
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19 September 2023
BackLite Media Partners with Place Exchange to Enhance Programmatic OOH Buying Opportunities for Global Advertisers
BackLite Media
Marketing Team
Dubai, UAE, Sep 19, 2023: BackLite Media, one of the leading digital out-of-home (DOOH) advertising companies in the United Arab […]
Retail Trends in the UAE: Expert Predictions
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15 June 2023
Retail Trends in the UAE: Expert Predictions
BackLite Media
Ali Chab
Head of Malls and Cinema
We recently interviewed our Head of Malls and Cinema, Ali Chab, about upcoming retail trends in the UAE. Here’s what […]
Neurons: Using Neuromarketing Research to Take the Guesswork Out of Artwork 
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12 June 2023
Neurons: Using Neuromarketing Research to Take the Guesswork Out of Artwork 
Ali Chab
BackLite Media
Marketing Team
BackLite has partnered with Neurons Inc., a neuromarketing research company specialising in using neuroscience and behavioural science to understand consumer […]
An Interview with Maud Moawad, CEO & Founder of Seventh Decimal
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5 June 2023
An Interview with Maud Moawad, CEO & Founder of Seventh Decimal
BackLite Media
BackLite Media
Marketing Team
What are some challenges that you’re working to overcome at the moment? Having been in the market since 2020, I […]
Harnessing the Potential of UAE Cinema Advertising: Engaging Audiences and Prestigious Brand Perception
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23 May 2023
Harnessing the Potential of UAE Cinema Advertising: Engaging Audiences and Prestigious Brand Perception
BackLite Media
BackLite Media
Marketing Team
UAE cinema has flourished by offering visitors a unique cinematic experience. With the UAE’s growing population and cultural diversity, moviegoers […]
DOOH + SOCIAL MEDIA: A WINNING COMBINATION FOR CAMPAIGN SUCCESS
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18 May 2023
DOOH + SOCIAL MEDIA: A WINNING COMBINATION FOR CAMPAIGN SUCCESS
BackLite Media
James Harrison
Chief Commercial Officer
The complementary relationship between OOH and mobile has accelerated and evolved, giving brands access to more creative and targeted opportunities […]
SpotLite Magazine: The CEO’S Remarks
Press Release Desirable by Association About Us
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15 May 2023
SpotLite Magazine: The CEO’S Remarks
James Harrison
BackLite Media
Marketing Team
Here at BackLite, we’ve recently launched the first edition of ‘SpotLite’, our new annual magazine dedicated to the dynamic world […]
Transforming Creative Concepts and Ideas Into Captivating Outdoor Campaigns That Make You Go OOH!
F&B Press Release Desirable by Association
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13 April 2023
Transforming Creative Concepts and Ideas Into Captivating Outdoor Campaigns That Make You Go OOH!
BackLite Media
Karen Barboza
Senior Marketing Executive
Even as the oldest medium, outdoor advertising will never be outdated. It remains one of the most powerful forms of […]
BackLite Media and Al Qana: Unveiling One of Abu Dhabi's Largest OOH Screens
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3 April 2023
BackLite Media and Al Qana: Unveiling One of Abu Dhabi's Largest OOH Screens
Karen Barboza
Paula Carola
Marketing Executive
At BackLite, we have recently partnered with Al Qana to secure exclusive advertising rights to this unique and iconic waterfront […]
A Unique Abu Dhabi Experience
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2 March 2023
A Unique Abu Dhabi Experience
Paula Carola
Andrea Osburn
Marketing Manager
James Bicknell, CEO BackLite Media, comments, “We are deeply honored that Al Qana has partnered with us to showcase just […]
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