All OOH advertising messages need to be specifically designed for outdoor media – be it roadside unipoles, lamppost signs or high definition digital screens – in order for them to be powerful and effective.
At BackLite Media we recognise the importance of great creative material and we are pleased to present a few of our favourites that have recently been installed on our signs. Choosing our favourite between Gucci, Bulgari, Burberry, Chloe, Prada and Dior has been difficult…which one is yours?
