2016 was an important year for BackLite Media as we celebrated our 20th year of business in Dubai. The year was also noteworthy for a number of our clients…
Firstly, we were delighted to welcome two new clients to the BackLite family – Louis Vuitton and Bvlgari. Both of these world-renowned brands advertised their beautiful and exclusive fashion and accessory items on our unipoles during the course of the year.
Apple was another famous brand that made full use of our Sheikh Zayed Road unipoles, running an extensive launch campaign for their iPhone 6 and 6s models. A total of 5 unipoles were used during the year to showcase the amazing resolution quality of the iPhone’s camera – and the superior panel printing and back-lit illumination quality of our unipole signs was ideal for this important task.
From new clients to long-term clients – we were delighted and honoured to celebrate a partnership extending 10 years with Ahmed Seddiqi & Sons. From a long-term holding on the ‘Golden Boulevard’ to their current unipole location opposite the Burj Khalifa, we have both seen Dubai grow upwards and expand outwards beyond all recognition. We look forward to serving Ahmed Seddiqi & Sons for the next 10 years!
To all of our clients – past, present and future – we extend our very best wishes for a happy and successful New Year!