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We deliver it with personalized service, clever strategic thinking and meticulous attention to detail. And it shows – in our close, long-standing client relationships. And in the small touches, like our double-sided printing.
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The brands that we carry choose BackLite because of our premium offering and our attention to detail.


We don’t have our logo front and centre because we believe that the space is for the clients. The level of quality that we put into the printing, we double side print everything, means we believe that quality shines through.

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Founded back in 1984, we have a well-justified reputation for the elegant and
unique design of our advertising signs, and
we’re known for only installing them in
Dubai’s most prestigious locations.


We take pride in our portfolio, running a
monthly audit of all sites to maintain our
high standards. It’s built into our ethos of
premium, making sure that we offer our
clients the ability to stand out.


We deliver with a personalized service,
clever strategic thinking, and meticulous
attention to detail. And it shows – in the
small touches, like our double-sided

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BackLite Studio is borne from a love of design and the way in which it can enrich and influence the world around us.

We take great care in listening to you, and what you want to achieve and take great pride in bringing your vision to life. Combining over 25 years’ experience in Marketing Strategy and design, with a young and fresh approach, providing the perfect formula forinnovative creativity and solid delivery

We’re enthusiastic about technology and the opportunities it can bring. We use creative, insightful ways to bring its benefits to life. We have our own dedicated production studio which, in addition to running our content management system can design and create unique content for clients who require this service.


We’re imaginative. We use creative ways
to get our message across – whether
that’s with subtle wit, intelligent word
play, or approaching something from an
unexpected angle.


Creative Amplification, using motion to
drive real emotion. We take standard
static copy and use simple animation to
bring your design to life.


We can resize creative to fit any screen
specification in our portfolio, from the full
motion screens of City Walk to the Subtle
Motion – Digital Icons on Sheikh Zayed

Get the Best from your Ooh Message

Apply Restraint To The Design With A Simple Image And Seven Words Or Less

Successful outdoor design will catch the eye of drivers and be readable at roadway speeds. 

The best messages are always simple and precise.

It Is Vital for Lettering To Be Large Enough To Be Read From A Distance.

BackLite Media Partners with Place Exchange
BackLite Media
Marketing Team
Dubai, UAE, Sep 19, 2023: BackLite Media, one of the leading digital out-of-home (DOOH) advertising companies in the United Arab […]
A demonstration of with Neurons Inc. neuromarketing research in action
BackLite Media
Marketing Team
BackLite has partnered with Neurons Inc., a neuromarketing research company specialising in using neuroscience and behavioural science to understand consumer […]
Maud Moawad - Seventh Decimal
BackLite Media
Marketing Team
What are some challenges that you’re working to overcome at the moment? Having been in the market since 2020, I […]
Tech Innovations in Out-of-Home Media by Ashin John
BackLite Media
Marketing Team
We recently spoke to Ashin John, our Digital Operations Manager, to learn more about impressive tech innovations in out-of-home media […]
Andrea Osburn
Marketing Manager
As part of this year’s SpotLite Magazine, we sat down with Ahmed Emam, Chief Sales Officer at BackLite, to discuss […]
James Harrison
Chief Commercial Officer
The complementary relationship between OOH and mobile has accelerated and evolved, giving brands access to more creative and targeted opportunities […]
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