• Let's get started
  • menu icon
Home   /   Desirable by Care
We deliver it with personalized service, clever strategic thinking and meticulous attention to detail. And it shows – in our close, long-standing client relationships. And in the small touches, like our double-sided printing.
title image

The brands that we carry choose BackLite because of our premium offering and our attention to detail.

 

We don’t have our logo front and centre because we believe that the space is for the clients. The level of quality that we put into the printing, we double side print everything, means we believe that quality shines through.

mute icon full video icon
Build

Founded back in 1984, we have a well-justified reputation for the elegant and
unique design of our advertising signs, and
we’re known for only installing them in
Dubai’s most prestigious locations.

Maintain

We take pride in our portfolio, running a
monthly audit of all sites to maintain our
high standards. It’s built into our ethos of
premium, making sure that we offer our
clients the ability to stand out.

Produce

We deliver with a personalized service,
clever strategic thinking, and meticulous
attention to detail. And it shows – in the
small touches, like our double-sided
printing.

title image

BackLite Studio is borne from a love of design and the way in which it can enrich and influence the world around us.

We take great care in listening to you, and what you want to achieve and take great pride in bringing your vision to life. Combining over 25 years’ experience in Marketing Strategy and design, with a young and fresh approach, providing the perfect formula forinnovative creativity and solid delivery

We’re enthusiastic about technology and the opportunities it can bring. We use creative, insightful ways to bring its benefits to life. We have our own dedicated production studio which, in addition to running our content management system can design and create unique content for clients who require this service.

Create
Create

We’re imaginative. We use creative ways
to get our message across – whether
that’s with subtle wit, intelligent word
play, or approaching something from an
unexpected angle.

Enhance
Enhance

Creative Amplification, using motion to
drive real emotion. We take standard
static copy and use simple animation to
bring your design to life.

Resize
Resize

We can resize creative to fit any screen
specification in our portfolio, from the full
motion screens of City Walk to the Subtle
Motion – Digital Icons on Sheikh Zayed
Road.

Get the Best from your Ooh Message

Apply Restraint To The Design With A Simple Image And Seven Words Or Less

Successful outdoor design will catch the eye of drivers and be readable at roadway speeds. 

The best messages are always simple and precise.

It Is Vital for Lettering To Be Large Enough To Be Read From A Distance.

SpotLite
Andrea Osburn
Marketing Manager
The adidas I’m Possible Campaign by Havas Middle East that appeared on the Triple Crown has been shortlisted for a Digital […]
BackLite Media
Marketing Team
An original and exciting experience is coming soon to Dubai. On 31 August 2022, Roxy Cinemas will unveil a new […]
Andrea Osburn
Marketing Manager
Charlotte Tilbury, named after its renowned founder, is one of the most iconic makeup brands in the world and is […]
James Harrison
Chief Commercial Officer
Through the development of architectural and aesthetically superior locations. With the foundation of independent credible data, our medium is now […]
Andrea Osburn
Marketing Manager
On Thursday, 6 January, BackLite was a proud sponsor of the CEO Masters Golf Tournament, where we added a spin […]
left arrow
right arrow
menu close icon