Press Release

Cinema advertising has come a long way since its inception. Cinema offers marketers a unique platform and allows the development of big creative ideas that wouldn’t work on any other platform. Cinema attendance is currently seeing a resurgence, so how can marketers capitalise on this captive audience? When planning a…

This month, we talk to Ahmed Noureldin about the growth of Digital Out-of-Home and BackLite’s leading role in that growth. Hi Nour – welcome to the Newsletter. BackLite Media has recently added more digital ‘destination’ assets to its portfolio (The Beach, La Mer and Al Seef). What makes these locations…

In the 2002 movie “Minority Report,” computerized billboards serve up personalized advertising to the people who walk past. At the time, people laughed off the depictions in the movie as pure science fiction. But a startup in Europe is planning to introduce technology that serves individualized ads to different people.…

We all know that the digital age has revolutionised marketing. The spread of the internet into every aspect of our lives and the prevalence of big data means that consumers are now served more ads (both in quantity and in relevance to our actual tastes and interests) than ever before,…

Hi Sufyan, welcome to BackLite. The launch of BackLite Cinema is an exciting new opportunity for BackLite; tell us a bit more about the new division What we do is connect marketers with moviegoers, and the biggest way in which we do that is through pre-shows. We are looking at…

FEPE International’s 60th Annual congress was held, for the first time in Dubai, on 1-3 May. Dubai was a natural choice, and was chosen to underline the importance and worldwide stature of the out-of-home industry and FEPE’s role in representing that to governments, legislators, advertisers and agencies of all kinds…

Pictured together outside Roxy Cinema, Boxpark, Bill Fordyce (CEO, BackLite Media, left) is joined – from left to right – by Ahmed Emam (Head of Digital, BackLite Media), Paul Simon Fox (General Manager, Roxy Cinemas), Sufyan Siddiqui (Cinema Manager, BackLite Media) and Ben Sadek (Senior Manager-Sponsorship, Meraas) Backlite Media are…

BackLite Media’s CEO Bill Fordyce (R), and Head of Destinations Emam Ahmed (L) stand near one of many large-format, high-resolution LED screens at The Beach, a Meraas leisure destination. Al Seef, City Walk, La Mer and The Beach to now benefit from the technicolour advertising displays BackLite Media have been…

This month, Alex Nicholls – Sales Manager, Digital – answers some questions about the success of City Walk, the current OOH market and the lead-up to 2020  Hi Alex, welcome to the first BackLite Newsletter of 2019. By all accounts, 2018 was a tough year – What are your views?…

Innovations developed by online advertisers are working for billboards The blend of history and modernity is emblematic of the out-of-home (OOH) business itself which, despite being one of the world’s oldest forms of marketing, is embracing digital technologies. Most forms of conventional advertising – print, radio and TV – have…