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The First Programmatic Out of Home Campaign on Sheikh Zayed Road
Press Release Desirable by Location The DeSZRable Collection
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1 July 2021
The First Programmatic Out of Home Campaign on Sheikh Zayed Road
James Harrison
Chief Commercial Officer
In March 20201, BackLite Media launched the first Programmatic Out of Home campaign on Sheikh Zayed Road. This campaign was […]
Introducing, The Triple Crown
Press Release Desirable by Location The DeSZRable Collection
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17 June 2021
Introducing, The Triple Crown
James Harrison
James Harrison
Chief Commercial Officer
Meet the real Influencer in Dubai, The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road. Powered by […]
Developing a World-Leading Digital Network
Press Release Desirable by Insights The DeSZRable Collection
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17 June 2021
Developing a World-Leading Digital Network
James Harrison
BackLite Media
Marketing Team
The first Digital Icon on Sheikh Zayed Road is almost six months old and has delivered over 100m impressions. The […]
Guarantee Your EXPOsure
Press Release
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17 June 2021
Guarantee Your EXPOsure
BackLite Media
BackLite Media
Marketing Team
Beginning on 1st October 2021 and lasting 181 days until 31st March 2022, Dubai will host Expo 2020, considered to be the […]
BackLite Media Partners with Arts Help
Press Release Desirable by Care
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6 April 2021
BackLite Media Partners with Arts Help
BackLite Media
James Harrison
Chief Commercial Officer
We’re excited to announce a new partnership with Arts Help, that will allow us to support artists from around the […]
The Hope Probe Reaches Mars’ Orbit
Press Release
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10 February 2021
The Hope Probe Reaches Mars’ Orbit
James Harrison
Andrea Osburn
Marketing Manager
On the 20th July 2020, history was made, 204 days and more than 480 million km later, history was made […]
Advertising firm wins $272m deal to 'transform' signage in Dubai
Press Release
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21 November 2019
Advertising firm wins $272m deal to 'transform' signage in Dubai
Andrea Osburn
Andrea Osburn
Marketing Manager
BackLite Media has secured a 12-year outdoor advertising contract with the Dubai Roads & Transport Authority BackLite Media, an out-of-home […]
BackLite Media and The Galleria Al Maryah Island to launch Abu Dhabi’s largest retail signage network
Press Release
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16 October 2019
BackLite Media and The Galleria Al Maryah Island to launch Abu Dhabi’s largest retail signage network
Andrea Osburn
Emam
General Manager - Sales
BackLite Media signs 10-year partnership with Gulf Related, the developers of the most anticipated ultra-luxury retail and dining destination in […]
Five Things Billboards Will Do In Future
Press Release Desirable by Care
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8 July 2019
Five Things Billboards Will Do In Future
Emam
BackLite Media
Marketing Team
In the 2002 movie “Minority Report,” computerized billboards serve up personalized advertising to the people who walk past. At the […]
Billboards and Out-of-Home Adverts are More Relevant Than Ever in the Digital Age
Press Release
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14 May 2019
Billboards and Out-of-Home Adverts are More Relevant Than Ever in the Digital Age
BackLite Media
James Harrison
Chief Commercial Officer
We all know that the digital age has revolutionised marketing. The spread of the internet into every aspect of our […]
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