Press Release Archives | Advertising Dubai

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11 November 2021

Andrea Osburn

Marketing Manager

Gulf for Good recently graced our digital billboard on Sheikh Zayed Road to celebrate their 20th birthday. In 20 years, […]

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11 November 2021

Coming Soon: The Dubai Jawhara

Andrea Osburn

Marketing Manager

Coming Soon: The Dubai Jawhara is a one-off, unique, and iconic display, reflecting the elegance of the surrounding area. Positioned on […]

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Campaign’s Breakfast Briefing: OOH 2022 – The Road Ahead

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28 October 2021

Campaign’s Breakfast Briefing: OOH 2022 – The Road Ahead

James Harrison

Chief Commercial Officer

On Monday 25 October, our Chief Commercial Officer James Harrison took part in a panel discussion alongside Maud Moawad (Seventh […]

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The Curtain Drops on BackLite Media's Triple Crown

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5 October 2021

The Curtain Drops on BackLite Media's Triple Crown

Andrea Osburn

Marketing Manager

Over 25 years we have established a well-justified reputation for the elegant and unique design of our sites, and we […]

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OMEGA's Olympic Games Out of Home Campaign

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30 August 2021

OMEGA's Olympic Games Out of Home Campaign

Andrea Osburn

Marketing Manager

OMEGA was the first-ever Official Timekeeper of the Olympic Games. As they fulfilled this role for the 29th time in […]

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16 July 2021

The Triple Crown

James Harrison

Chief Commercial Officer

The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road.Powered by BackLite Intelligence, the Triple Crown will offer […]

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The First Programmatic Out of Home Campaign on Sheikh Zayed Road

Press Release Desirable by Location The DeSZRable Collection

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1 July 2021

The First Programmatic Out of Home Campaign on Sheikh Zayed Road

James Harrison

Chief Commercial Officer

In March 2021, BackLite Media launched the first Programmatic Out of Home campaign on Sheikh Zayed Road. This campaign was […]

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17 June 2021

Introducing, The Triple Crown

James Harrison

Chief Commercial Officer

Meet the real Influencer in Dubai, The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road. Powered by […]

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Developing a World-Leading Digital Network

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17 June 2021

Developing a World-Leading Digital Network

BackLite Media

Marketing Team

The first Digital Icon on Sheikh Zayed Road is almost six months old and has delivered over 100m impressions. The […]

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Press Release

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17 June 2021

Guarantee Your EXPOsure

BackLite Media

Marketing Team

Beginning on 1st October 2021 and lasting 181 days until 31st March 2022, Dubai will host Expo 2020, considered to be the […]

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