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The DeSZRable Collection
Press Release
Desirable by Location
The DeSZRable Collection
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1 July 2021
The First Programmatic Out of Home Campaign on Sheikh Zayed Road
James Harrison
Chief Commercial Officer
In March 20201, BackLite Media launched the first Programmatic Out of Home campaign on Sheikh Zayed Road. This campaign was […]
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Press Release
Desirable by Location
The DeSZRable Collection
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17 June 2021
Introducing, The Triple Crown
James Harrison
Chief Commercial Officer
Meet the real Influencer in Dubai, The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road. Powered by […]
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Press Release
Desirable by Insights
The DeSZRable Collection
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17 June 2021
Developing a World-Leading Digital Network
BackLite Media
Marketing Team
The first Digital Icon on Sheikh Zayed Road is almost six months old and has delivered over 100m impressions. The […]
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Press Release
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17 June 2021
Guarantee Your EXPOsure
BackLite Media
Marketing Team
Beginning on 1st October 2021 and lasting 181 days until 31st March 2022, Dubai will host Expo 2020, considered to be the […]
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Press Release
Desirable by Care
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6 April 2021
BackLite Media Partners with Arts Help
James Harrison
Chief Commercial Officer
We’re excited to announce a new partnership with Arts Help, that will allow us to support artists from around the […]
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Press Release
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10 February 2021
The Hope Probe Reaches Mars’ Orbit
Andrea Osburn
Marketing Manager
On the 20th July 2020, history was made, 204 days and more than 480 million km later, history was made […]
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Press Release
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21 November 2019
Advertising firm wins $272m deal to 'transform' signage in Dubai
Andrea Osburn
Marketing Manager
BackLite Media has secured a 12-year outdoor advertising contract with the Dubai Roads & Transport Authority BackLite Media, an out-of-home […]
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Press Release
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16 October 2019
BackLite Media and The Galleria Al Maryah Island to launch Abu Dhabi’s largest retail signage network
Emam
General Manager - Sales
BackLite Media signs 10-year partnership with Gulf Related, the developers of the most anticipated ultra-luxury retail and dining destination in […]
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Press Release
Desirable by Care
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8 July 2019
Five Things Billboards Will Do In Future
BackLite Media
Marketing Team
In the 2002 movie “Minority Report,” computerized billboards serve up personalized advertising to the people who walk past. At the […]
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Press Release
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14 May 2019
Billboards and Out-of-Home Adverts are More Relevant Than Ever in the Digital Age
James Harrison
Chief Commercial Officer
We all know that the digital age has revolutionised marketing. The spread of the internet into every aspect of our […]
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BackLite Media FZ-LLC Office 2501, Media One Hotel Media City,
PO Box 48794 Dubai, UAE
+971 4 446 7540
info@backlitemedia.com
