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A Unique Abu Dhabi Experience
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2 March 2023
A Unique Abu Dhabi Experience
Andrea Osburn
Marketing Manager
James Bicknell, CEO BackLite Media, comments, “We are deeply honored that Al Qana has partnered with us to showcase just […]
Sustainability in the OOH Industry: BackLite26
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2 March 2023
Sustainability in the OOH Industry: BackLite26
Andrea Osburn
Dean Crossland
Chief Financial Officer
At BackLite, reducing our carbon footprint is of great importance to us. We understand the value of community and the […]
Advertisers are Ecstatic with Traffic
Press Release Desirable by Insights The DeSZRable Collection Destinations Malls
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10 February 2023
Advertisers are Ecstatic with Traffic
Dean Crossland
Andrea Osburn
Marketing Manager
Dubai is known for its bustling streets, and 2022 was no exception. Traffic in the city has increased recently, but […]
Save the Date: WOO's MENA Forum 2023
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23 November 2022
Save the Date: WOO's MENA Forum 2023
Andrea Osburn
Andrea Osburn
Marketing Manager
Earlier this year, Backlite attended the World Out of Home Organization’s Toronto Global Congress. The Congress, which was their first […]
Car Brands Shine in the Galleria, Abu Dhabi
Press Release Desirable by Location Desirable by Association Malls
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27 October 2022
Car Brands Shine in the Galleria, Abu Dhabi
Andrea Osburn
Andrea Osburn
Marketing Manager
The Galleria, Abu Dhabi, is a unique lifestyle destination anchored by some of fashion’s most iconic and luxurious brands and […]
The DPAA Summit 2022
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25 October 2022
The DPAA Summit 2022
Andrea Osburn
James Harrison
Chief Commercial Officer
Two weeks have passed since we sat together at Pier 60 in New York, listening to some great panels and […]
adidas I'm Possible
Press Release Desirable by Insights Desirable by Location Desirable by Association The DeSZRable Collection
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13 September 2022
adidas I'm Possible
James Harrison
Andrea Osburn
Marketing Manager
The adidas I’m Possible Campaign by Havas Middle East that appeared on the Triple Crown has been shortlisted for a Digital […]
Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen
Desirable by Location Desirable by Association Destinations Press Release Cinema
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19 August 2022
Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen
Andrea Osburn
BackLite Media
Marketing Team
An original and exciting experience is coming soon to Dubai. On 31 August 2022, Roxy Cinemas will unveil a new […]
Charlotte Tilbury on The Triple Crown
Press Release Desirable by Location Desirable by Association The DeSZRable Collection
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19 May 2022
Charlotte Tilbury on The Triple Crown
BackLite Media
Andrea Osburn
Marketing Manager
Charlotte Tilbury, named after its renowned founder, is one of the most iconic makeup brands in the world and is […]
Digital Innovation in the UAE
Press Release Desirable by Insights Desirable by Location About Us The DeSZRable Collection
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19 May 2022
Digital Innovation in the UAE
Andrea Osburn
James Harrison
Chief Commercial Officer
Through the development of architectural and aesthetically superior locations. With the foundation of independent credible data, our medium is now […]
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