Press Release Archives | Advertising Dubai

BackLite Media Partners with Place Exchange to Enhance Programmatic OOH Buying Opportunities for Global Advertisers

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19 September 2023

BackLite Media Partners with Place Exchange to Enhance Programmatic OOH Buying Opportunities for Global Advertisers

BackLite Media

Marketing Team

Dubai, UAE, Sep 19, 2023: BackLite Media, one of the leading digital out-of-home (DOOH) advertising companies in the United Arab […]

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Neurons: Using Neuromarketing Research to Take the Guesswork Out of Artwork

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12 June 2023

Neurons: Using Neuromarketing Research to Take the Guesswork Out of Artwork

BackLite Media

Marketing Team

BackLite has partnered with Neurons Inc., a neuromarketing research company specialising in using neuroscience and behavioural science to understand consumer […]

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An Interview with Maud Moawad, CEO & Founder of Seventh Decimal

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5 June 2023

An Interview with Maud Moawad, CEO & Founder of Seventh Decimal

BackLite Media

Marketing Team

What are some challenges that you’re working to overcome at the moment? Having been in the market since 2020, I […]

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An Interview with Ahmed Emam: The UAE's Out-Of-Home Market

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22 May 2023

An Interview with Ahmed Emam: The UAE's Out-Of-Home Market

Andrea Osburn

Marketing Manager

As part of this year’s SpotLite Magazine, we sat down with Ahmed Emam, Chief Sales Officer at BackLite, to discuss […]

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DOOH + SOCIAL MEDIA: A WINNING COMBINATION FOR CAMPAIGN SUCCESS

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18 May 2023

DOOH + SOCIAL MEDIA: A WINNING COMBINATION FOR CAMPAIGN SUCCESS

James Harrison

Chief Commercial Officer

The complementary relationship between OOH and mobile has accelerated and evolved, giving brands access to more creative and targeted opportunities […]

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