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Developing a World-Leading Digital Network
Press Release Desirable by Insights The DeSZRable Collection
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17 June 2021
Developing a World-Leading Digital Network
BackLite Media
Marketing Team
The first Digital Icon on Sheikh Zayed Road is almost six months old and has delivered over 100m impressions. The […]
Dubai Festival City Mall Sees Major Increase in Visitors Over Eid
Desirable by Insights
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27 May 2021
Dubai Festival City Mall Sees Major Increase in Visitors Over Eid
BackLite Media
Andrea Osburn
Marketing Manager
Over Eid this year, we witnessed a huge increase in mall visitors.  Festival City Mall, Dubai saw a massive jump, […]
Desirable by Insights: 10 Things That Caught Our Eye in Q4 of 2020
Desirable by Insights
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22 March 2021
Desirable by Insights: 10 Things That Caught Our Eye in Q4 of 2020
Andrea Osburn
Andrea Osburn
Marketing Manager
Backlite Intelligence provides insights into audience demographics, buying behaviours, and dwell times. We decided to take a closer look at […]
The Importance of Data
Desirable by Insights
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15 March 2021
The Importance of Data
Andrea Osburn
James Harrison
Chief Commercial Officer
Using BackLite Intelligence, our data analytics platform, we have now collected data for a full calendar year, 12 months full […]
Getting to know your audience
Desirable by Insights
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10 June 2019
Getting to know your audience
James Harrison
BackLite Media
Marketing Team
WELCOME BACK DUBAI! Welcome back! Finally, Dubai has eased regulations and the city is open for business, the roads are […]
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