Desirable by Insights Archives | Advertising Dubai

An Interview with Sean Gadsby, Head of Programmatic at BackLite Media

/

25 July 2023

An Interview with Sean Gadsby, Head of Programmatic at BackLite Media

Paula Carola

Marketing Executive

For our #TechTuesday, we interviewed Sean Gadsby, Head of Programmatic here at BackLite about programmatic digital out-of-home (PrDOOH). Sean explains […]

Read Article

3D Billboards: It's Time to Think Outside the Box and FP3D Techniques

Desirable by Insights About Us Destinations

/

23 June 2023

3D Billboards: It's Time to Think Outside the Box and FP3D Techniques

Deaa Zararey

Lead Creative

It’s time to think outside the box, and 3D billboards allow advertisers to do just that. The 3D effect is […]

Read Article

Retail Trends in the UAE: Expert Predictions

Desirable by Insights Desirable by Location Desirable by Association

/

15 June 2023

Retail Trends in the UAE: Expert Predictions

Ali Chab

Head of Malls and Cinema

We recently interviewed our Head of Malls and Cinema, Ali Chab, about upcoming retail trends in the UAE. Here’s what […]

Read Article

Neurons: Using Neuromarketing Research to Take the Guesswork Out of Artwork

Desirable by Association Press Release Desirable by Insights

/

12 June 2023

Neurons: Using Neuromarketing Research to Take the Guesswork Out of Artwork

BackLite Media

Marketing Team

BackLite has partnered with Neurons Inc., a neuromarketing research company specialising in using neuroscience and behavioural science to understand consumer […]

Read Article

An Interview with Maud Moawad, CEO & Founder of Seventh Decimal

Press Release Desirable by Insights Desirable by Association

/

5 June 2023

An Interview with Maud Moawad, CEO & Founder of Seventh Decimal

BackLite Media

Marketing Team

What are some challenges that you’re working to overcome at the moment? Having been in the market since 2020, I […]

Read Article

Desirable by Insights Desirable by Care About Us

/

2 June 2023

Tech Innovations in Out-of-Home Media

BackLite Media

Marketing Team

We recently spoke to Ashin John, our Digital Operations Manager, to learn more about impressive tech innovations in out-of-home media […]

Read Article

Programmatic Advertising in Digital Out-Of-Home

About Us Destinations Malls Desirable by Insights Desirable by Location

/

29 May 2023

Programmatic Advertising in Digital Out-Of-Home

BackLite Media

Marketing Team

In recent years, programmatic advertising has become more popular amongst brands, and it continues to grow. The digitisation of OOH […]

Read Article

An Interview with Ahmed Emam: The UAE's Out-Of-Home Market

Press Release Desirable by Insights Desirable by Care

/

22 May 2023

An Interview with Ahmed Emam: The UAE's Out-Of-Home Market

Andrea Osburn

Marketing Manager

As part of this year’s SpotLite Magazine, we sat down with Ahmed Emam, Chief Sales Officer at BackLite, to discuss […]

Read Article

DOOH + SOCIAL MEDIA: A WINNING COMBINATION FOR CAMPAIGN SUCCESS

Press Release Desirable by Insights Desirable by Association About Us

/

18 May 2023

DOOH + SOCIAL MEDIA: A WINNING COMBINATION FOR CAMPAIGN SUCCESS

James Harrison

Chief Commercial Officer

The complementary relationship between OOH and mobile has accelerated and evolved, giving brands access to more creative and targeted opportunities […]

Read Article

The Triple Crown – A Revolutionary and Prestigious DOOH Association for Brands in Dubai

Desirable by Insights Desirable by Location

/

28 April 2023

The Triple Crown – A Revolutionary and Prestigious DOOH Association for Brands in Dubai

Karen Barboza

Senior Marketing Executive

Global brands often seek iconic and premium locations around the city to display their out-of-home campaigns. Iconic locations, coupled with […]

Read Article

Category: Uncategorized, Desirable by Insights