Desirable by Insights Archives | Advertising Dubai

Programmatic Advertising in Digital Out-Of-Home

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29 May 2023

Programmatic Advertising in Digital Out-Of-Home

BackLite Media

Marketing Team

In recent years, programmatic advertising has become more popular amongst brands, and it continues to grow. The digitisation of OOH […]

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An Interview with Ahmed Emam: The UAE's Out-Of-Home Market

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22 May 2023

An Interview with Ahmed Emam: The UAE's Out-Of-Home Market

Andrea Osburn

Marketing Manager

As part of this year’s SpotLite Magazine, we sat down with Ahmed Emam, Chief Sales Officer at BackLite, to discuss […]

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DOOH + SOCIAL MEDIA: A WINNING COMBINATION FOR CAMPAIGN SUCCESS

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18 May 2023

DOOH + SOCIAL MEDIA: A WINNING COMBINATION FOR CAMPAIGN SUCCESS

James Harrison

Chief Commercial Officer

The complementary relationship between OOH and mobile has accelerated and evolved, giving brands access to more creative and targeted opportunities […]

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The Triple Crown – A Revolutionary and Prestigious DOOH Association for Brands in Dubai

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28 April 2023

The Triple Crown – A Revolutionary and Prestigious DOOH Association for Brands in Dubai

Karen Barboza

Senior Marketing Executive

Global brands often seek iconic and premium locations around the city to display their out-of-home campaigns. Iconic locations, coupled with […]

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The Power of Mall Advertising in the Thriving Retail Landscape of the UAE

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24 April 2023

The Power of Mall Advertising in the Thriving Retail Landscape of the UAE

Ali Chab

Head of Malls and Cinema

The UAE’s allure as a leading international destination for retail shopping continues to grow exponentially. As a result, mall advertising in […]

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10 February 2023

Advertisers are Ecstatic with Traffic

Andrea Osburn

Marketing Manager

Dubai is known for its bustling streets, and 2022 was no exception. Traffic in the city has increased recently, but […]

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25 October 2022

The DPAA Summit 2022

James Harrison

Chief Commercial Officer

Two weeks have passed since we sat together at Pier 60 in New York, listening to some great panels and […]

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15 September 2022

BackLite Intelligence 2.0

Nour Walid

Marketing Intern

Out-of-Home now offers more data-driven insights than ever before. The latest upgrade to our BackLite Intelligence platform demonstrates this. Streach […]

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13 September 2022

adidas I'm Possible

Andrea Osburn

Marketing Manager

The adidas I’m Possible Campaign by Havas Middle East that appeared on the Triple Crown has been shortlisted for a Digital […]

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19 May 2022

Digital Innovation in the UAE

James Harrison

Chief Commercial Officer

Through the development of architectural and aesthetically superior locations. With the foundation of independent credible data, our medium is now […]

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