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Programmatic Advertising in Digital Out-Of-Home
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29 May 2023
Programmatic Advertising in Digital Out-Of-Home
BackLite Media
Marketing Team
In recent years, programmatic advertising has become more popular amongst brands, and it continues to grow. The digitisation of OOH […]
An Interview with Ahmed Emam: The UAE's Out-Of-Home Market
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22 May 2023
An Interview with Ahmed Emam: The UAE's Out-Of-Home Market
BackLite Media
Andrea Osburn
Marketing Manager
As part of this year’s SpotLite Magazine, we sat down with Ahmed Emam, Chief Sales Officer at BackLite, to discuss […]
DOOH + SOCIAL MEDIA: A WINNING COMBINATION FOR CAMPAIGN SUCCESS
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18 May 2023
DOOH + SOCIAL MEDIA: A WINNING COMBINATION FOR CAMPAIGN SUCCESS
Andrea Osburn
James Harrison
Chief Commercial Officer
The complementary relationship between OOH and mobile has accelerated and evolved, giving brands access to more creative and targeted opportunities […]
The Triple Crown – A Revolutionary and Prestigious DOOH Association for Brands in Dubai
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28 April 2023
The Triple Crown – A Revolutionary and Prestigious DOOH Association for Brands in Dubai
James Harrison
Karen Barboza
Senior Marketing Executive
Global brands often seek iconic and premium locations around the city to display their out-of-home campaigns. Iconic locations, coupled with […]
The Power of Mall Advertising in the Thriving Retail Landscape of the UAE
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24 April 2023
The Power of Mall Advertising in the Thriving Retail Landscape of the UAE
Karen Barboza
Ali Chab
Head of Malls and Cinema
The UAE’s allure as a leading international destination for retail shopping continues to grow exponentially. As a result, mall advertising in […]
Advertisers are Ecstatic with Traffic
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10 February 2023
Advertisers are Ecstatic with Traffic
Ali Chab
Andrea Osburn
Marketing Manager
Dubai is known for its bustling streets, and 2022 was no exception. Traffic in the city has increased recently, but […]
The DPAA Summit 2022
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25 October 2022
The DPAA Summit 2022
Andrea Osburn
James Harrison
Chief Commercial Officer
Two weeks have passed since we sat together at Pier 60 in New York, listening to some great panels and […]
BackLite Intelligence 2.0
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15 September 2022
BackLite Intelligence 2.0
James Harrison
Nour Walid
Marketing Intern
Out-of-Home now offers more data-driven insights than ever before. The latest upgrade to our BackLite Intelligence platform demonstrates this. Streach […]
adidas I'm Possible
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13 September 2022
adidas I'm Possible
Nour Walid
Andrea Osburn
Marketing Manager
The adidas I’m Possible Campaign by Havas Middle East that appeared on the Triple Crown has been shortlisted for a Digital […]
Digital Innovation in the UAE
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19 May 2022
Digital Innovation in the UAE
Andrea Osburn
James Harrison
Chief Commercial Officer
Through the development of architectural and aesthetically superior locations. With the foundation of independent credible data, our medium is now […]
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