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BackLite Intelligence 2.0
The DeSZRable Collection Desirable by Insights Desirable by Location About Us
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15 September 2022
BackLite Intelligence 2.0
Nour Walid
Marketing Intern
Out-of-Home now offers more data-driven insights than ever before. The latest upgrade to our BackLite Intelligence platform demonstrates this. Streach […]
adidas I'm Possible
Press Release Desirable by Insights Desirable by Location Desirable by Association The DeSZRable Collection
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13 September 2022
adidas I'm Possible
Nour Walid
Andrea Osburn
Marketing Manager
The adidas I’m Possible Campaign by Havas Middle East that appeared on the Triple Crown has been shortlisted for a Digital […]
Digital Innovation in the UAE
Desirable by Location About Us The DeSZRable Collection Press Release Desirable by Insights
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19 May 2022
Digital Innovation in the UAE
Andrea Osburn
James Harrison
Chief Commercial Officer
Through the development of architectural and aesthetically superior locations. With the foundation of independent credible data, our medium is now […]
Campaign’s Breakfast Briefing: OOH 2022 – The Road Ahead
Press Release Desirable by Insights
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28 October 2021
Campaign’s Breakfast Briefing: OOH 2022 – The Road Ahead
James Harrison
James Harrison
Chief Commercial Officer
On Monday 25 October, our Chief Commercial Officer James Harrison took part in a panel discussion alongside Maud Moawad (Seventh […]
Developing a World-Leading Digital Network
Press Release Desirable by Insights The DeSZRable Collection
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17 June 2021
Developing a World-Leading Digital Network
James Harrison
BackLite Media
Marketing Team
The first Digital Icon on Sheikh Zayed Road is almost six months old and has delivered over 100m impressions. The […]
Dubai Festival City Mall Sees Major Increase in Visitors Over Eid
Desirable by Insights
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27 May 2021
Dubai Festival City Mall Sees Major Increase in Visitors Over Eid
BackLite Media
Andrea Osburn
Marketing Manager
Over Eid this year, we witnessed a huge increase in mall visitors.  Festival City Mall, Dubai saw a massive jump, […]
Desirable by Insights: 10 Things That Caught Our Eye in Q4 of 2020
Desirable by Insights
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22 March 2021
Desirable by Insights: 10 Things That Caught Our Eye in Q4 of 2020
Andrea Osburn
Andrea Osburn
Marketing Manager
Backlite Intelligence provides insights into audience demographics, buying behaviours, and dwell times. We decided to take a closer look at […]
The Importance of Data
Desirable by Insights
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15 March 2021
The Importance of Data
Andrea Osburn
James Harrison
Chief Commercial Officer
Using BackLite Intelligence, our data analytics platform, we have now collected data for a full calendar year, 12 months full […]
Getting to know your audience
Desirable by Insights
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10 June 2019
Getting to know your audience
James Harrison
BackLite Media
Marketing Team
WELCOME BACK DUBAI! Welcome back! Finally, Dubai has eased regulations and the city is open for business, the roads are […]
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