Desirable by Care Archives | Advertising Dubai

An Interview with Ahmed Emam: The UAE's Out-Of-Home Market

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22 May 2023

An Interview with Ahmed Emam: The UAE's Out-Of-Home Market

Andrea Osburn

Marketing Manager

As part of this year’s SpotLite Magazine, we sat down with Ahmed Emam, Chief Sales Officer at BackLite, to discuss […]

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Sustainability in the OOH Industry: BackLite26

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2 March 2023

Sustainability in the OOH Industry: BackLite26

Dean Crossland

Chief Financial Officer

At BackLite, reducing our carbon footprint is of great importance to us. We understand the value of community and the […]

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Press Release Desirable by Care

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6 April 2021

BackLite Media Partners with Arts Help

James Harrison

Chief Commercial Officer

We’re excited to announce a new partnership with Arts Help, that will allow us to support artists from around the […]

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Make The Most of Cinema Advertising – Think Big!

Cinema Desirable by Care

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8 July 2019

Make The Most of Cinema Advertising – Think Big!

BackLite Media

Marketing Team

Cinema advertising has come a long way since its inception. Cinema offers marketers a unique platform and allows the development […]

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Five Things Billboards Will Do In Future

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8 July 2019

Five Things Billboards Will Do In Future

BackLite Media

Marketing Team

In the 2002 movie “Minority Report,” computerized billboards serve up personalized advertising to the people who walk past. At the […]

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Criteria For Selecting The Best OOH Media Locations

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31 October 2018

Criteria For Selecting The Best OOH Media Locations

BackLite Media

Marketing Team

Billboards always have, and always will be, an extremely effective form of outdoor advertising – but you need to select […]

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TIPS FOR DESIGNING A MEMORABLE BILLBOARD

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11 September 2018

TIPS FOR DESIGNING A MEMORABLE BILLBOARD

BackLite Media

Marketing Team

Designing a billboard is visual storytelling. An effective billboard grabs the viewer’s attention and creates a memorable, lasting impression, so […]

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