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An Interview with Ahmed Emam: The UAE's Out-Of-Home Market
Press Release Desirable by Insights Desirable by Care
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22 May 2023
An Interview with Ahmed Emam: The UAE's Out-Of-Home Market
Andrea Osburn
Marketing Manager
As part of this year’s SpotLite Magazine, we sat down with Ahmed Emam, Chief Sales Officer at BackLite, to discuss […]
Sustainability in the OOH Industry: BackLite26
Desirable by Association About Us Press Release Desirable by Care
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2 March 2023
Sustainability in the OOH Industry: BackLite26
Andrea Osburn
Dean Crossland
Chief Financial Officer
At BackLite, reducing our carbon footprint is of great importance to us. We understand the value of community and the […]
BackLite Media Partners with Arts Help
Press Release Desirable by Care
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6 April 2021
BackLite Media Partners with Arts Help
Dean Crossland
James Harrison
Chief Commercial Officer
We’re excited to announce a new partnership with Arts Help, that will allow us to support artists from around the […]
Make The Most of Cinema Advertising – Think Big!
Cinema Desirable by Care
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8 July 2019
Make The Most of Cinema Advertising – Think Big!
James Harrison
BackLite Media
Marketing Team
Cinema advertising has come a long way since its inception. Cinema offers marketers a unique platform and allows the development […]
Five Things Billboards Will Do In Future
Press Release Desirable by Care
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8 July 2019
Five Things Billboards Will Do In Future
BackLite Media
BackLite Media
Marketing Team
In the 2002 movie “Minority Report,” computerized billboards serve up personalized advertising to the people who walk past. At the […]
Criteria For Selecting The Best OOH Media Locations
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31 October 2018
Criteria For Selecting The Best OOH Media Locations
BackLite Media
BackLite Media
Marketing Team
Billboards always have, and always will be, an extremely effective form of outdoor advertising – but you need to select […]
TIPS FOR DESIGNING A MEMORABLE BILLBOARD
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11 September 2018
TIPS FOR DESIGNING A MEMORABLE BILLBOARD
BackLite Media
BackLite Media
Marketing Team
Designing a billboard is visual storytelling.  An effective billboard grabs the viewer’s attention and creates a memorable, lasting impression, so […]
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