Because we believe sought after brands don’t happen by chance. They’re created.
We help brands be seen, appreciated and remembered by the right people.
Part of Multiply Media Group (MMG), BackLite Media is a leading Out-of-Home (OOH) media company operating across the UAE and London. Renowned for its premium locations and iconic, design-led advertising solutions, BackLite delivers standout brand visibility in the UAE and the UK’s most prestigious settings.
Our approach creates high-impact advertising experiences that are both visually compelling and strategically positioned. From the UAE’s landmark roadways to London’s high-profile urban sites, our curated network of digital and static assets offers exceptional exposure to premium audiences.
BackLite is a key player within a growing, future-focused media ecosystem powered by MMG. Through shared capabilities and strategic investment, we continue to accelerate growth, expand into international markets, and embrace advanced technologies that redefine what's possible for OOH. This collective strength enables us to push boundaries, set new benchmarks, and shape what premium media looks like on a global scale.
Desirability is the difference between needing something and wanting it. Between a one-off purchase and a lifelong allegiance. Between seeing a brand and being irresistibly drawn to it.
At BackLite, we believe a brand’s desirability can be maximised.
We call this Desirable by Design®.
Through strategic collaborations and shared vision, we navigate the path to excellence together. Their expertise and unwavering commitment contribute significantly to our collective achievements, fostering a dynamic alliance that propels innovation and mutual growth.
"With great enthusiasm, we present our distinguished team—a synergy of accomplished individuals, each contributing a unique blend of skills and passion, united in our commitment to delivering unparalleled solutions and service excellence."
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