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3D Billboards: It's Time to Think Outside the Box and FP3D Techniques
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23 June 2023
3D Billboards: It's Time to Think Outside the Box and FP3D Techniques
Deaa Zararey
Lead Creative
It’s time to think outside the box, and 3D billboards allow advertisers to do just that. The 3D effect is […]
Tech Innovations in Out-of-Home Media
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2 June 2023
Tech Innovations in Out-of-Home Media
Deaa Zararey
BackLite Media
Marketing Team
We recently spoke to Ashin John, our Digital Operations Manager, to learn more about impressive tech innovations in out-of-home media […]
Programmatic Advertising in Digital Out-Of-Home
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29 May 2023
Programmatic Advertising in Digital Out-Of-Home
BackLite Media
BackLite Media
Marketing Team
In recent years, programmatic advertising has become more popular amongst brands, and it continues to grow. The digitisation of OOH […]
Harnessing the Potential of UAE Cinema Advertising: Engaging Audiences and Prestigious Brand Perception
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23 May 2023
Harnessing the Potential of UAE Cinema Advertising: Engaging Audiences and Prestigious Brand Perception
BackLite Media
BackLite Media
Marketing Team
UAE cinema has flourished by offering visitors a unique cinematic experience. With the UAE’s growing population and cultural diversity, moviegoers […]
DOOH + SOCIAL MEDIA: A WINNING COMBINATION FOR CAMPAIGN SUCCESS
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18 May 2023
DOOH + SOCIAL MEDIA: A WINNING COMBINATION FOR CAMPAIGN SUCCESS
BackLite Media
James Harrison
Chief Commercial Officer
The complementary relationship between OOH and mobile has accelerated and evolved, giving brands access to more creative and targeted opportunities […]
SpotLite Magazine: The CEO’S Remarks
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15 May 2023
SpotLite Magazine: The CEO’S Remarks
James Harrison
BackLite Media
Marketing Team
Here at BackLite, we’ve recently launched the first edition of ‘SpotLite’, our new annual magazine dedicated to the dynamic world […]
BackLite Media and Al Qana: Unveiling One of Abu Dhabi's Largest OOH Screens
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3 April 2023
BackLite Media and Al Qana: Unveiling One of Abu Dhabi's Largest OOH Screens
BackLite Media
Paula Carola
Marketing Executive
At BackLite, we have recently partnered with Al Qana to secure exclusive advertising rights to this unique and iconic waterfront […]
A Unique Abu Dhabi Experience
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2 March 2023
A Unique Abu Dhabi Experience
Paula Carola
Andrea Osburn
Marketing Manager
James Bicknell, CEO BackLite Media, comments, “We are deeply honored that Al Qana has partnered with us to showcase just […]
Sustainability in the OOH Industry: BackLite26
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2 March 2023
Sustainability in the OOH Industry: BackLite26
Andrea Osburn
BackLite Media
Marketing Team
At BackLite, reducing our carbon footprint is of great importance to us. We understand the value of community and the […]
Save the Date: WOO's MENA Forum 2023
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23 November 2022
Save the Date: WOO's MENA Forum 2023
BackLite Media
Andrea Osburn
Marketing Manager
Earlier this year, Backlite attended the World Out of Home Organization’s Toronto Global Congress. The Congress, which was their first […]
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