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The DPAA Summit 2022
About Us The DeSZRable Collection Press Release Desirable by Insights Desirable by Association
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25 October 2022
The DPAA Summit 2022
James Harrison
Chief Commercial Officer
Two weeks have passed since we sat together at Pier 60 in New York, listening to some great panels and […]
BackLite Intelligence 2.0
Desirable by Insights Desirable by Location About Us The DeSZRable Collection
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15 September 2022
BackLite Intelligence 2.0
James Harrison
Nour Walid
Marketing Intern
Out-of-Home now offers more data-driven insights than ever before. The latest upgrade to our BackLite Intelligence platform demonstrates this. Streach […]
Digital Innovation in the UAE
Desirable by Insights Desirable by Location About Us The DeSZRable Collection Press Release
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19 May 2022
Digital Innovation in the UAE
Nour Walid
James Harrison
Chief Commercial Officer
Through the development of architectural and aesthetically superior locations. With the foundation of independent credible data, our medium is now […]
Newsletter: February 2022
Press Release About Us
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31 January 2022
Newsletter: February 2022
James Harrison
Deaa Zararey
Lead Creative
Interview of the Month
About Us
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16 October 2019
Interview of the Month
Deaa Zararey
Andrea Osburn
Marketing Manager
Following today’s announcement that BackLite Media has been awarded the advertising concession for The Galleria Al Maryah Island Mall we […]
Interview of the Month
About Us
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8 July 2019
Interview of the Month
Andrea Osburn
Ahmad Noureldin
This month, we talk to Ahmed Noureldin about the growth of Digital Out-of-Home and BackLite’s leading role in that growth. […]
Interview of the Month – Alex Nicholls
About Us
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17 February 2019
Interview of the Month – Alex Nicholls
Ahmad Noureldin
BackLite Media
Marketing Team
This month, Alex Nicholls – Sales Manager, Digital – answers some questions about the success of City Walk, the current […]
Interview with Emam Ahmed, Head of Digital
About Us
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31 October 2018
Interview with Emam Ahmed, Head of Digital
BackLite Media
BackLite Media
Marketing Team
This month, Ahmed Emam – Head of Digital OOH – sits in the interview hot seat to tell us about […]
Interview of the Month: Karim Gamal
About Us
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11 September 2018
Interview of the Month: Karim Gamal
BackLite Media
BackLite Media
Marketing Team
Karim is BackLite’s Sales Director and in the second of our regular series of interviews with members of the BackLite […]
BackLite Media Introduces Its New Unipole Video
Press Release About Us The DeSZRable Collection
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16 July 2018
BackLite Media Introduces Its New Unipole Video
BackLite Media
BackLite Media
Marketing Team
Since the overwhelmingly positive reaction to our City Walk video (click here) we’ve been hard at work producing a video […]
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