View Our Locations
Let's get started
Archive Author:
BackLite Media
Desirable by Insights
Desirable by Location
About Us
Destinations
Malls
/
29 May 2023
Programmatic Advertising in Digital Out-Of-Home
BackLite Media
Marketing Team
In recent years, programmatic advertising has become more popular amongst brands, and it continues to grow. The digitisation of OOH […]
Read Article
About Us
Cinema
Desirable by Location
Desirable by Association
/
23 May 2023
Harnessing the Potential of UAE Cinema Advertising: Engaging Audiences and Prestigious Brand Perception
BackLite Media
Marketing Team
UAE cinema has flourished by offering visitors a unique cinematic experience. With the UAE’s growing population and cultural diversity, moviegoers […]
Read Article
Press Release
Desirable by Association
About Us
/
15 May 2023
SpotLite Magazine: The CEO’S Remarks
BackLite Media
Marketing Team
Here at BackLite, we’ve recently launched the first edition of ‘SpotLite’, our new annual magazine dedicated to the dynamic world […]
Read Article
Press Release
Cinema
Desirable by Location
Desirable by Association
Destinations
/
19 August 2022
Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen
BackLite Media
Marketing Team
An original and exciting experience is coming soon to Dubai. On 31 August 2022, Roxy Cinemas will unveil a new […]
Read Article
Press Release
Desirable by Insights
The DeSZRable Collection
/
17 June 2021
Developing a World-Leading Digital Network
BackLite Media
Marketing Team
The first Digital Icon on Sheikh Zayed Road is almost six months old and has delivered over 100m impressions. The […]
Read Article
Press Release
/
17 June 2021
Guarantee Your EXPOsure
BackLite Media
Marketing Team
Beginning on 1st October 2021 and lasting 181 days until 31st March 2022, Dubai will host Expo 2020, considered to be the […]
Read Article
Desirable by Association
The DeSZRable Collection
/
8 April 2021
Chanel on Sheikh Zayed Road
BackLite Media
Marketing Team
Elegant OOH artwork produced to the highest standards. Located on the most sought after section of Sheikh Zayed Road, capturing […]
Read Article
Cinema
Desirable by Care
/
8 July 2019
Make The Most of Cinema Advertising – Think Big!
BackLite Media
Marketing Team
Cinema advertising has come a long way since its inception. Cinema offers marketers a unique platform and allows the development […]
Read Article
Press Release
Desirable by Care
/
8 July 2019
Five Things Billboards Will Do In Future
BackLite Media
Marketing Team
In the 2002 movie “Minority Report,” computerized billboards serve up personalized advertising to the people who walk past. At the […]
Read Article
Desirable by Insights
/
10 June 2019
Getting to know your audience
BackLite Media
Marketing Team
WELCOME BACK DUBAI! Welcome back! Finally, Dubai has eased regulations and the city is open for business, the roads are […]
Read Article
About Us
Desirable by Location
Desirable by Care
Desirable by Association
Desirable by Insights
SpotLite
Contact Us
BackLite Media FZ-LLC Office 2501, Media One Hotel Media City,
PO Box 48794 Dubai, UAE
+971 4 446 7540
info@backlitemedia.com