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BackLite Media Partners with Place Exchange to Enhance Programmatic OOH Buying Opportunities for Global Advertisers
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19 September 2023
BackLite Media Partners with Place Exchange to Enhance Programmatic OOH Buying Opportunities for Global Advertisers
BackLite Media
Marketing Team
Dubai, UAE, Sep 19, 2023: BackLite Media, one of the leading digital out-of-home (DOOH) advertising companies in the United Arab […]
Entering the New Era of Retail Media: Key Trends for Brands to Adapt to the Changing Landscape
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24 July 2023
Entering the New Era of Retail Media: Key Trends for Brands to Adapt to the Changing Landscape
BackLite Media
BackLite Media
Marketing Team
In the constantly evolving world of retail, staying ahead of emerging trends is crucial for brands and advertisers to remain […]
An Interview with the World Out-of-Home Organization
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10 July 2023
An Interview with the World Out-of-Home Organization
BackLite Media
BackLite Media
Marketing Team
Earlier this year, we had the honour of interviewing Tom Goddard, President of the World Out of Home Organisation, about […]
Neurons: Using Neuromarketing Research to Take the Guesswork Out of Artwork 
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12 June 2023
Neurons: Using Neuromarketing Research to Take the Guesswork Out of Artwork 
BackLite Media
BackLite Media
Marketing Team
BackLite has partnered with Neurons Inc., a neuromarketing research company specialising in using neuroscience and behavioural science to understand consumer […]
An Interview with Maud Moawad, CEO & Founder of Seventh Decimal
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5 June 2023
An Interview with Maud Moawad, CEO & Founder of Seventh Decimal
BackLite Media
BackLite Media
Marketing Team
What are some challenges that you’re working to overcome at the moment? Having been in the market since 2020, I […]
Tech Innovations in Out-of-Home Media
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2 June 2023
Tech Innovations in Out-of-Home Media
BackLite Media
BackLite Media
Marketing Team
We recently spoke to Ashin John, our Digital Operations Manager, to learn more about impressive tech innovations in out-of-home media […]
Programmatic Advertising in Digital Out-Of-Home
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29 May 2023
Programmatic Advertising in Digital Out-Of-Home
BackLite Media
BackLite Media
Marketing Team
In recent years, programmatic advertising has become more popular amongst brands, and it continues to grow. The digitisation of OOH […]
Harnessing the Potential of UAE Cinema Advertising: Engaging Audiences and Prestigious Brand Perception
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23 May 2023
Harnessing the Potential of UAE Cinema Advertising: Engaging Audiences and Prestigious Brand Perception
BackLite Media
BackLite Media
Marketing Team
UAE cinema has flourished by offering visitors a unique cinematic experience. With the UAE’s growing population and cultural diversity, moviegoers […]
SpotLite Magazine: The CEO’S Remarks
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15 May 2023
SpotLite Magazine: The CEO’S Remarks
BackLite Media
BackLite Media
Marketing Team
Here at BackLite, we’ve recently launched the first edition of ‘SpotLite’, our new annual magazine dedicated to the dynamic world […]
Sustainability in the OOH Industry: BackLite26
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2 March 2023
Sustainability in the OOH Industry: BackLite26
BackLite Media
BackLite Media
Marketing Team
At BackLite, reducing our carbon footprint is of great importance to us. We understand the value of community and the […]
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