Marketing Team

BackLite Media Partners with Place Exchange to Enhance Programmatic OOH Buying Opportunities for Global Advertisers

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19 September 2023

BackLite Media Partners with Place Exchange to Enhance Programmatic OOH Buying Opportunities for Global Advertisers

BackLite Media

Marketing Team

Dubai, UAE, Sep 19, 2023: BackLite Media, one of the leading digital out-of-home (DOOH) advertising companies in the United Arab […]

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Entering the New Era of Retail Media: Key Trends for Brands to Adapt to the Changing Landscape

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24 July 2023

Entering the New Era of Retail Media: Key Trends for Brands to Adapt to the Changing Landscape

BackLite Media

Marketing Team

In the constantly evolving world of retail, staying ahead of emerging trends is crucial for brands and advertisers to remain […]

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An Interview with the World Out-of-Home Organization

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10 July 2023

An Interview with the World Out-of-Home Organization

BackLite Media

Marketing Team

Earlier this year, we had the honour of interviewing Tom Goddard, President of the World Out of Home Organisation, about […]

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Neurons: Using Neuromarketing Research to Take the Guesswork Out of Artwork

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12 June 2023

Neurons: Using Neuromarketing Research to Take the Guesswork Out of Artwork

BackLite Media

Marketing Team

BackLite has partnered with Neurons Inc., a neuromarketing research company specialising in using neuroscience and behavioural science to understand consumer […]

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An Interview with Maud Moawad, CEO & Founder of Seventh Decimal

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5 June 2023

An Interview with Maud Moawad, CEO & Founder of Seventh Decimal

BackLite Media

Marketing Team

What are some challenges that you’re working to overcome at the moment? Having been in the market since 2020, I […]

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2 June 2023

Tech Innovations in Out-of-Home Media

BackLite Media

Marketing Team

We recently spoke to Ashin John, our Digital Operations Manager, to learn more about impressive tech innovations in out-of-home media […]

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Programmatic Advertising in Digital Out-Of-Home

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29 May 2023

Programmatic Advertising in Digital Out-Of-Home

BackLite Media

Marketing Team

In recent years, programmatic advertising has become more popular amongst brands, and it continues to grow. The digitisation of OOH […]

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23 May 2023

Harnessing the Potential of UAE Cinema Advertising: Engaging Audiences and Prestigious Brand Perception

BackLite Media

Marketing Team

UAE cinema has flourished by offering visitors a unique cinematic experience. With the UAE’s growing population and cultural diversity, moviegoers […]

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