Marketing Team

Programmatic Advertising in Digital Out-Of-Home

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29 May 2023

Programmatic Advertising in Digital Out-Of-Home

BackLite Media

Marketing Team

In recent years, programmatic advertising has become more popular amongst brands, and it continues to grow. The digitisation of OOH […]

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23 May 2023

Harnessing the Potential of UAE Cinema Advertising: Engaging Audiences and Prestigious Brand Perception

BackLite Media

Marketing Team

UAE cinema has flourished by offering visitors a unique cinematic experience. With the UAE’s growing population and cultural diversity, moviegoers […]

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15 May 2023

SpotLite Magazine: The CEO’S Remarks

BackLite Media

Marketing Team

Here at BackLite, we’ve recently launched the first edition of ‘SpotLite’, our new annual magazine dedicated to the dynamic world […]

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Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen

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19 August 2022

Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen

BackLite Media

Marketing Team

An original and exciting experience is coming soon to Dubai. On 31 August 2022, Roxy Cinemas will unveil a new […]

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Developing a World-Leading Digital Network

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17 June 2021

Developing a World-Leading Digital Network

BackLite Media

Marketing Team

The first Digital Icon on Sheikh Zayed Road is almost six months old and has delivered over 100m impressions. The […]

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Press Release

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17 June 2021

Guarantee Your EXPOsure

BackLite Media

Marketing Team

Beginning on 1st October 2021 and lasting 181 days until 31st March 2022, Dubai will host Expo 2020, considered to be the […]

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8 April 2021

Chanel on Sheikh Zayed Road

BackLite Media

Marketing Team

Elegant OOH artwork produced to the highest standards. Located on the most sought after section of Sheikh Zayed Road, capturing […]

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Make The Most of Cinema Advertising – Think Big!

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8 July 2019

Make The Most of Cinema Advertising – Think Big!

BackLite Media

Marketing Team

Cinema advertising has come a long way since its inception. Cinema offers marketers a unique platform and allows the development […]

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Five Things Billboards Will Do In Future

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8 July 2019

Five Things Billboards Will Do In Future

BackLite Media

Marketing Team

In the 2002 movie “Minority Report,” computerized billboards serve up personalized advertising to the people who walk past. At the […]

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10 June 2019

Getting to know your audience

BackLite Media

Marketing Team

WELCOME BACK DUBAI! Welcome back! Finally, Dubai has eased regulations and the city is open for business, the roads are […]

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Archive Author: BackLite Media