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Developing a World-Leading Digital Network
Press Release Desirable by Insights The DeSZRable Collection
/
17 June 2021
Developing a World-Leading Digital Network
BackLite Media
Marketing Team
The first Digital Icon on Sheikh Zayed Road is almost six months old and has delivered over 100m impressions. The […]
Guarantee Your EXPOsure
Press Release
/
17 June 2021
Guarantee Your EXPOsure
BackLite Media
BackLite Media
Marketing Team
Beginning on 1st October 2021 and lasting 181 days until 31st March 2022, Dubai will host Expo 2020, considered to be the […]
Chanel on Sheikh Zayed Road
Desirable by Association The DeSZRable Collection
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8 April 2021
Chanel on Sheikh Zayed Road
BackLite Media
BackLite Media
Marketing Team
Elegant OOH artwork produced to the highest standards. Located on the most sought after section of Sheikh Zayed Road, capturing […]
Make The Most of Cinema Advertising – Think Big!
Cinema Desirable by Care
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8 July 2019
Make The Most of Cinema Advertising – Think Big!
BackLite Media
BackLite Media
Marketing Team
Cinema advertising has come a long way since its inception. Cinema offers marketers a unique platform and allows the development […]
Five Things Billboards Will Do In Future
Press Release Desirable by Care
/
8 July 2019
Five Things Billboards Will Do In Future
BackLite Media
BackLite Media
Marketing Team
In the 2002 movie “Minority Report,” computerized billboards serve up personalized advertising to the people who walk past. At the […]
Getting to know your audience
Desirable by Insights
/
10 June 2019
Getting to know your audience
BackLite Media
BackLite Media
Marketing Team
WELCOME BACK DUBAI! Welcome back! Finally, Dubai has eased regulations and the city is open for business, the roads are […]
Artworks of the Month - May
Desirable by Association
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14 May 2019
Artworks of the Month - May
BackLite Media
BackLite Media
Marketing Team
Great outdoor messages are not only focused and concise, they also clearly say something about your product or service that […]
BackLite Cinema is Set to Capitalise on Regional Growth of Cinema Advertising Opportunities
Cinema
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14 May 2019
BackLite Cinema is Set to Capitalise on Regional Growth of Cinema Advertising Opportunities
BackLite Media
BackLite Media
Marketing Team
Hi Sufyan, welcome to BackLite. The launch of BackLite Cinema is an exciting new opportunity for BackLite; tell us a […]
FEPE International's 60th World Congress Held Recently in Dubai a Great Success
Press Release
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14 May 2019
FEPE International's 60th World Congress Held Recently in Dubai a Great Success
BackLite Media
BackLite Media
Marketing Team
FEPE International’s 60th Annual congress was held, for the first time in Dubai, on 1-3 May. Dubai was a natural […]
The leading out-of-home company in the UAE, BackLite Media, is launching BackLite Cinema
Cinema
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16 April 2019
The leading out-of-home company in the UAE, BackLite Media, is launching BackLite Cinema
BackLite Media
BackLite Media
Marketing Team
Pictured together outside Roxy Cinema, Boxpark, Bill Fordyce (CEO, BackLite Media, left) is joined – from left to right – […]
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