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The Biggest Opening Weekend Since the Start of the Pandemic
Cinema
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7 June 2021
The Biggest Opening Weekend Since the Start of the Pandemic
Andrea Osburn
Marketing Manager
Cinemas are open once again, and more people are heading out to watch movies on the big screen. Recently, the […]
Dubai Festival City Mall Sees Major Increase in Visitors Over Eid
Desirable by Insights
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27 May 2021
Dubai Festival City Mall Sees Major Increase in Visitors Over Eid
Andrea Osburn
Andrea Osburn
Marketing Manager
Over Eid this year, we witnessed a huge increase in mall visitors.  Festival City Mall, Dubai saw a massive jump, […]
The Unmistakable Tiffany Blue®, Desirable by design.
Desirable by Association
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23 March 2021
The Unmistakable Tiffany Blue®, Desirable by design.
Andrea Osburn
Andrea Osburn
Marketing Manager
The unmistakable Tiffany Blue®, Desirable by design. “Since 1998, Tiffany Blue® has been registered as a colour trademark by Tiffany […]
Desirable by Insights: 10 Things That Caught Our Eye in Q4 of 2020
Desirable by Insights
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22 March 2021
Desirable by Insights: 10 Things That Caught Our Eye in Q4 of 2020
Andrea Osburn
Andrea Osburn
Marketing Manager
Backlite Intelligence provides insights into audience demographics, buying behaviours, and dwell times. We decided to take a closer look at […]
McDonald's Shares the Spotlight with the Museum on the Future
Desirable by Association
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3 March 2021
McDonald's Shares the Spotlight with the Museum on the Future
Andrea Osburn
Andrea Osburn
Marketing Manager
Photographer Mihir Ashar took the perfect shot on the day that The Museum on the Future celebrated the Hope Probe […]
The Hope Probe Reaches Mars’ Orbit
Press Release
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10 February 2021
The Hope Probe Reaches Mars’ Orbit
Andrea Osburn
Andrea Osburn
Marketing Manager
On the 20th July 2020, history was made, 204 days and more than 480 million km later, history was made […]
New Campaigns For Dior And Tiffany Launched At City Walk
Desirable by Location Desirable by Association
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1 August 2020
New Campaigns For Dior And Tiffany Launched At City Walk
Andrea Osburn
Andrea Osburn
Marketing Manager
Two new 30’’ videos have been created to showcase the latest digital campaigns for our clients Dior and Tiffany. For its ready-to-wear spring-summer 2018 advertising campaign, Dior chose model and artist Sasha Pivovarova, who opens the commercial in jeans and a t-shirt printed with the Linda Nochlin essay ‘Why have there been no great women artists’? Sasha poses for Patrick Demarchelier’s camera in the studio surrounding by her works, both finished and unfinished.
Advertising firm wins $272m deal to 'transform' signage in Dubai
Press Release
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21 November 2019
Advertising firm wins $272m deal to 'transform' signage in Dubai
Andrea Osburn
Andrea Osburn
Marketing Manager
BackLite Media has secured a 12-year outdoor advertising contract with the Dubai Roads & Transport Authority BackLite Media, an out-of-home […]
Interview of the Month
About Us
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16 October 2019
Interview of the Month
Andrea Osburn
Andrea Osburn
Marketing Manager
Following today’s announcement that BackLite Media has been awarded the advertising concession for The Galleria Al Maryah Island Mall we […]
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