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An Interview with Ahmed Emam: The UAE's Out-Of-Home Market
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22 May 2023
An Interview with Ahmed Emam: The UAE's Out-Of-Home Market
Andrea Osburn
Marketing Manager
As part of this year’s SpotLite Magazine, we sat down with Ahmed Emam, Chief Sales Officer at BackLite, to discuss […]
A Unique Abu Dhabi Experience
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2 March 2023
A Unique Abu Dhabi Experience
Andrea Osburn
Andrea Osburn
Marketing Manager
James Bicknell, CEO BackLite Media, comments, “We are deeply honored that Al Qana has partnered with us to showcase just […]
Advertisers are Ecstatic with Traffic
The DeSZRable Collection Destinations Malls Press Release Desirable by Insights
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10 February 2023
Advertisers are Ecstatic with Traffic
Andrea Osburn
Andrea Osburn
Marketing Manager
Dubai is known for its bustling streets, and 2022 was no exception. Traffic in the city has increased recently, but […]
Save the Date: WOO's MENA Forum 2023
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23 November 2022
Save the Date: WOO's MENA Forum 2023
Andrea Osburn
Andrea Osburn
Marketing Manager
Earlier this year, Backlite attended the World Out of Home Organization’s Toronto Global Congress. The Congress, which was their first […]
Car Brands Shine in the Galleria, Abu Dhabi
Press Release Desirable by Location Desirable by Association Malls
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27 October 2022
Car Brands Shine in the Galleria, Abu Dhabi
Andrea Osburn
Andrea Osburn
Marketing Manager
The Galleria, Abu Dhabi, is a unique lifestyle destination anchored by some of fashion’s most iconic and luxurious brands and […]
adidas I'm Possible
Press Release Desirable by Insights Desirable by Location Desirable by Association The DeSZRable Collection
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13 September 2022
adidas I'm Possible
Andrea Osburn
Andrea Osburn
Marketing Manager
The adidas I’m Possible Campaign by Havas Middle East that appeared on the Triple Crown has been shortlisted for a Digital […]
Charlotte Tilbury on The Triple Crown
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19 May 2022
Charlotte Tilbury on The Triple Crown
Andrea Osburn
Andrea Osburn
Marketing Manager
Charlotte Tilbury, named after its renowned founder, is one of the most iconic makeup brands in the world and is […]
The CEO Masters 2022 Golf Day
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27 January 2022
The CEO Masters 2022 Golf Day
Andrea Osburn
Andrea Osburn
Marketing Manager
On Thursday, 6 January, BackLite was a proud sponsor of the CEO Masters Golf Tournament, where we added a spin […]
The World’s To-Do List
Press Release Desirable by Association The DeSZRable Collection
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27 January 2022
The World’s To-Do List
Andrea Osburn
Andrea Osburn
Marketing Manager
In 2015, the world’s leaders came to an agreement to work towards 17 sustainable development goals that have the power […]
Gulf for Good Celebrate 20 Years
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11 November 2021
Gulf for Good Celebrate 20 Years
Andrea Osburn
Andrea Osburn
Marketing Manager
Gulf for Good recently graced our digital billboard on Sheikh Zayed Road to celebrate their 20th birthday. In 20 years, […]
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