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adidas I'm Possible
Press Release Desirable by Insights Desirable by Location Desirable by Association The DeSZRable Collection
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13 September 2022
adidas I'm Possible
Andrea Osburn
Marketing Manager
The adidas I’m Possible Campaign by Havas Middle East that appeared on the Triple Crown has been shortlisted for a Digital […]
Charlotte Tilbury on The Triple Crown
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19 May 2022
Charlotte Tilbury on The Triple Crown
Andrea Osburn
Andrea Osburn
Marketing Manager
Charlotte Tilbury, named after its renowned founder, is one of the most iconic makeup brands in the world and is […]
The CEO Masters 2022 Golf Day
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27 January 2022
The CEO Masters 2022 Golf Day
Andrea Osburn
Andrea Osburn
Marketing Manager
On Thursday, 6 January, BackLite was a proud sponsor of the CEO Masters Golf Tournament, where we added a spin […]
The World’s To-Do List
Press Release Desirable by Association The DeSZRable Collection
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27 January 2022
The World’s To-Do List
Andrea Osburn
Andrea Osburn
Marketing Manager
In 2015, the world’s leaders came to an agreement to work towards 17 sustainable development goals that have the power […]
Gulf for Good Celebrate 20 Years
Press Release Desirable by Association The DeSZRable Collection
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11 November 2021
Gulf for Good Celebrate 20 Years
Andrea Osburn
Andrea Osburn
Marketing Manager
Gulf for Good recently graced our digital billboard on Sheikh Zayed Road to celebrate their 20th birthday. In 20 years, […]
Coming Soon: The Dubai Jawhara
Press Release Desirable by Association The DeSZRable Collection
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11 November 2021
Coming Soon: The Dubai Jawhara
Andrea Osburn
Andrea Osburn
Marketing Manager
Coming Soon: The Dubai Jawhara is a one-off, unique, and iconic display, reflecting the elegance of the surrounding area. Positioned on […]
The Curtain Drops on BackLite Media's Triple Crown
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5 October 2021
The Curtain Drops on BackLite Media's Triple Crown
Andrea Osburn
Andrea Osburn
Marketing Manager
Over 25 years we have established a well-justified reputation for the elegant and unique design of our sites, and we […]
OMEGA's Olympic Games Out of Home Campaign
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30 August 2021
OMEGA's Olympic Games Out of Home Campaign
Andrea Osburn
Andrea Osburn
Marketing Manager
OMEGA was the first-ever Official Timekeeper of the Olympic Games. As they fulfilled this role for the 29th time in […]
The Biggest Opening Weekend Since the Start of the Pandemic
Cinema
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7 June 2021
The Biggest Opening Weekend Since the Start of the Pandemic
Andrea Osburn
Andrea Osburn
Marketing Manager
Cinemas are open once again, and more people are heading out to watch movies on the big screen. Recently, the […]
Dubai Festival City Mall Sees Major Increase in Visitors Over Eid
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27 May 2021
Dubai Festival City Mall Sees Major Increase in Visitors Over Eid
Andrea Osburn
Andrea Osburn
Marketing Manager
Over Eid this year, we witnessed a huge increase in mall visitors.  Festival City Mall, Dubai saw a massive jump, […]
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