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About Us

With strategic thinking and smart technology, careful curation, we help brands own the spotlight.
Because we believe sought after brands don’t happen by chance. They’re created.
We help brands be seen, appreciated and remembered by the right people.

Our team

BackLite Management
James Bicknell

James Bicknell

Chief Executive Officer

James has been with BackLite for over 20 years and has overseen the Company’s growth from its initial entry into the UAE to its present dominant position. As CEO, his insights help to guide the future growth of the Company.

James Harrison

James Harrison

Chief Commercial Officer

James recently joined BackLite Media in April 2020 and has over 20 years of media experience. Having predominantly worked in the UK, he has been responsible for the launch of key digital assets across the country, including the world-famous Piccadilly Lights. Most recently as CRO at Ocean Outdoor he was responsible managing the process of modernising their revenue management platform to ensure compatibility with automation/programmatic trading strategies.

Dean Crossland

Dean Crossland

Chief Financial Officer

Dean joined BackLite as CFO in September 2020 following four successful years at OLX Group where he headed up finance for the AMEA region.
He has media agency experience from two years with Publicis Group in Dubai. Prior to arriving in Dubai in 2014 Dean worked within Corporate Advisory and Audit in the UK where he achieved his Chartered Accountant qualification from the ICAEW.

Sales
Ahmed Emam

Ahmed Emam

GM Sales
Ali Chab

Ali Chab

Head of Malls and Cinema
Karim Gamal

Karim Gamal

Sales Director
Ashok Kumar

Ashok Kumar

Account Director
Ahmed Noureldin

Ahmed Noureldin

Senior Sales Manager
Zeyad Alsmran

Zeyad Alsmran

Senior Sales Manager
Joe Chilita

Joe Chilita

Sales Development Manager
Walid Saif

Walid Saif

Sales Development Manager
Jermaine Sterling

Jermaine Sterling

Sales Development Manager
Finance
Praveen Bhandari

Praveen Bhandari

Finance Manager
Nazia Hussain

Nazia Hussain

Chief Accountant
Hameed Sahul

Hameed Sahul

Account Assistant
Marketing
Andrea Osburn

Andrea Osburn

Marketing Manager
Deaa Zararey

Deaa Zararey

Lead Creative
Operations
Chafik Tahri

Chafik Tahri

Director - Project and Operations
Stephen Austria

Stephen Austria

Project Coordinator
Suresh Ranga

Suresh Ranga

Operations Support
Media Operations
Ashin John

Ashin John

Digital Platform Manager
Kris Santos

Kris Santos

Media Co-Ordinator
Anwar Sadik

Anwar Sadik

Media Co-Ordinator
Beth Francisco

Beth Francisco

Media Co-Ordinator
SpotLite
James Harrison
Chief Commercial Officer
In March 20201, BackLite Media launched the first Programmatic Out of Home campaign on Sheikh Zayed Road. This campaign was […]
James Harrison
Chief Commercial Officer
Meet the real Influencer in Dubai, The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road. Powered by […]
BackLite Media
Marketing Team
The first Digital Icon on Sheikh Zayed Road is almost six months old and has delivered over 100m impressions. The […]
Press Release
/
17 June 2021
BackLite Media
Marketing Team
Beginning on 1st October 2021 and lasting 181 days until 31st March 2022, Dubai will host Expo 2020, considered to be the […]
James Harrison
Chief Commercial Officer
We’re excited to announce a new partnership with Arts Help, that will allow us to support artists from around the […]
Press Release
/
10 February 2021
Andrea Osburn
Marketing Manager
On the 20th July 2020, history was made, 204 days and more than 480 million km later, history was made […]
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