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About Us

With strategic thinking and smart technology, careful curation, we help brands own the spotlight.
Because we believe sought after brands don’t happen by chance. They’re created.
We help brands be seen, appreciated and remembered by the right people.

Our team

BackLite Management
James Bicknell

James Bicknell

Chief Executive Officer

James has been with BackLite for over 20 years and has overseen the Company’s growth from its initial entry into the UAE to its present dominant position. As CEO, his insights help to guide the future growth of the Company.

James Harrison

James Harrison

Chief Operating Officer

James recently joined BackLite Media in April 2020 and has over 20 years of media experience. Having predominantly worked in the UK, he has been responsible for the launch of key digital assets across the country, including the world-famous Piccadilly Lights. Most recently as CRO at Ocean Outdoor he was responsible managing the process of modernising their revenue management platform to ensure compatibility with automation/programmatic trading strategies.

Dean Crossland

Dean Crossland

Chief Financial Officer

Dean joined BackLite as CFO in September 2020 following four successful years at OLX Group where he headed up finance for the AMEA region.
He has media agency experience from two years with Publicis Group in Dubai. Prior to arriving in Dubai in 2014 Dean worked within Corporate Advisory and Audit in the UK where he achieved his Chartered Accountant qualification from the ICAEW.

Ahmed Emam

Ahmed Emam

Chief Sales Officer
Sales
Ali Chab

Ali Chab

Head of Malls and Cinema
Karim Gamal

Karim Gamal

Senior Account Director
Ashok Kumar

Ashok Kumar

Senior Account Director
Ahmed Noureldin

Ahmed Noureldin

Account Director
Zeyad Alsmran

Zeyad Alsmran

Account Director
Sean Gadsby

Sean Gadsby

Head of Programmatic
Joe Chilita

Joe Chilita

Senior Account Director - Business Development
Walid Saif

Walid Saif

Account Director
Jamil Noueihed

Jamil Noueihed

Account Director - Malls and Cinemas
Prateek Bhatia

Prateek Bhatia

Account Director - Cinema
Georgina Brett

Georgina Brett

Sales Co-ordinator / Office Manager
Finance
Ijaz Ahmad

Ijaz Ahmad

Financial Controller
Nazia Hussain

Nazia Hussain

Chief Accountant
Asif Kamal

Asif Kamal

Senior Accountant
Domonic Penheiro

Domonic Penheiro

Accountant
Hameed Sahul

Hameed Sahul

Account Assistant
Marketing
Andrea Osburn

Andrea Osburn

Marketing Manager
Paula Carola

Paula Carola

Marketing Executive
Deaa Zararey

Deaa Zararey

Lead Creative
Cesar Sierra

Cesar Sierra

Graphic Designer
Operations
Chafik Tahri

Chafik Tahri

Director - Project and Operations
Suresh Ranga

Suresh Ranga

Operations Support
Muhammad Hashim Javed

Muhammad Hashim Javed

Operations Support - Abu Dhabi
Media Operations
Ashin John

Ashin John

Digital Operations Manager
Kris Santos

Kris Santos

Media Co-Ordinator
Anwar Sadik

Anwar Sadik

Media Co-Ordinator
Beth Francisco

Beth Francisco

Media Co-Ordinator
SpotLite
BackLite is proud to partner with AL Qana, Abu Dhabi
Andrea Osburn
Marketing Manager
James Bicknell, CEO BackLite Media, comments, “We are deeply honored that Al Qana has partnered with us to showcase just […]
BackLite26 Sustainability Initiative
Dean Crossland
Chief Financial Officer
At BackLite, reducing our carbon footprint is of great importance to us. We understand the value of community and the […]
Andrea Osburn
Marketing Manager
Dubai is known for its bustling streets, and 2022 was no exception. Traffic in the city has increased recently, but […]
Andrea Osburn
Marketing Manager
Earlier this year, Backlite attended the World Out of Home Organization’s Toronto Global Congress. The Congress, which was their first […]
Andrea Osburn
Marketing Manager
The Galleria, Abu Dhabi, is a unique lifestyle destination anchored by some of fashion’s most iconic and luxurious brands and […]
James Harrison
Chief Commercial Officer
Two weeks have passed since we sat together at Pier 60 in New York, listening to some great panels and […]
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