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About Us

With strategic thinking and smart technology, careful curation, we help brands own the spotlight.
Because we believe sought after brands don’t happen by chance. They’re created.
We help brands be seen, appreciated and remembered by the right people.

Our team

BackLite Management
James Bicknell

James Bicknell

Chief Executive Officer

James has been with BackLite for over 20 years and has overseen the Company’s growth from its initial entry into the UAE to its present dominant position. As CEO, his insights help to guide the future growth of the Company.

James Harrison

James Harrison

Chief Commercial Officer

James recently joined BackLite Media in April 2020 and has over 20 years of media experience. Having predominantly worked in the UK, he has been responsible for the launch of key digital assets across the country, including the world-famous Piccadilly Lights. Most recently as CRO at Ocean Outdoor he was responsible managing the process of modernising their revenue management platform to ensure compatibility with automation/programmatic trading strategies.

Dean Crossland

Dean Crossland

Chief Financial Officer

Dean joined BackLite as CFO in September 2020 following four successful years at OLX Group where he headed up finance for the AMEA region.
He has media agency experience from two years with Publicis Group in Dubai. Prior to arriving in Dubai in 2014 Dean worked within Corporate Advisory and Audit in the UK where he achieved his Chartered Accountant qualification from the ICAEW.

Ahmed Emam

Ahmed Emam

Chief Sales Officer
Sales
Ali Chab

Ali Chab

Head of Malls and Cinema
Karim Gamal

Karim Gamal

Sales Director
Ashok Kumar

Ashok Kumar

Account Director
Ahmed Noureldin

Ahmed Noureldin

Senior Sales Manager
Zeyad Alsmran

Zeyad Alsmran

Senior Sales Manager
Sean Gadsby

Sean Gadsby

Senior Sales Development Manager
Joe Chilita

Joe Chilita

Sales Development Manager
Walid Saif

Walid Saif

Sales Development Manager
Jamil Noueihed

Jamil Noueihed

Sales Manager
Georgina Brett

Georgina Brett

Sales Co-Ordinator
Finance
Praveen Bhandari

Praveen Bhandari

Finance Manager
Nazia Hussain

Nazia Hussain

Chief Accountant
Hameed Sahul

Hameed Sahul

Account Assistant
Domonic Penheiro

Domonic Penheiro

Accountant
Marketing
Andrea Osburn

Andrea Osburn

Marketing Manager
Deaa Zararey

Deaa Zararey

Lead Creative
Cesar Sierra

Cesar Sierra

Graphic Designer
Operations
Chafik Tahri

Chafik Tahri

Director - Project and Operations
Suresh Ranga

Suresh Ranga

Operations Support
Media Operations
Kris Santos

Kris Santos

Media Co-Ordinator
Anwar Sadik

Anwar Sadik

Media Co-Ordinator
Beth Francisco

Beth Francisco

Media Co-Ordinator
SpotLite
Andrea Osburn
Marketing Manager
Charlotte Tilbury, named after its renowned founder, is one of the most iconic makeup brands in the world and is […]
James Harrison
Chief Commercial Officer
Through the development of architectural and aesthetically superior locations. With the foundation of independent credible data, our medium is now […]
Andrea Osburn
Marketing Manager
On Thursday, 6 January, BackLite was a proud sponsor of the CEO Masters Golf Tournament, where we added a spin […]
Andrea Osburn
Marketing Manager
In 2015, the world’s leaders came to an agreement to work towards 17 sustainable development goals that have the power […]
James Harrison
Chief Commercial Officer
Our goal is to drive digital innovation in the UAE. Through the development of architectural and aesthetically superior locations. With […]
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