Our Company

BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996.

BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai’s most prestigious locations.

MISSION

To be Dubai’s first-choice strategic outdoor media partner.

VISION

BackLite Media shall be recognized through its rigorous identification and evaluation of only prime strategic outdoor media locations and installing unique, elegant and technologically-advanced back-lit and digital signboards. BackLite Media will also establish long-term, sustainable and enduring partnerships with its Clients.

OUR VALUES

BackLite Media operates by the following guiding principles:

  • Honesty
  • Integrity
  • Customer Service
  • Quality
  • Innovation

Our Team

Contact one of our team members with your enquiry, or send us your comment in the box provided

JAMES BICKNELL

JAMES BICKNELL

Executive Director

Email: info@backlitemedia.com

BILL FORDYCE

BILL FORDYCE

Chief Executive Officer

Direct: +971 4 446 7540
Fax: +971 4 446 8731

KARIM GAMAL

KARIM GAMAL

Sales Director

Direct: +971 4 446 7542
Email: kgamal@backlitemedia.com

AHMED EMAM

AHMED EMAM

Head of Digital (City Walk)

Direct: +971 4 446 7538
Email: ahmed@backlitemedia.com

BASSEL KOTAISH

BASSEL KOTAISH

Technical Manager

Direct: +971 4 446 7539
Email: bassel@backlitemedia.com

PRAVEEN BHANDARI

PRAVEEN BHANDARI

Finance Manager

Direct: +971 4 446 7541
Email: praveen@backlitemedia.com

KEITH THOMSON

KEITH THOMSON

Administration Manager

Direct: +971 4 446 7531
Email: kthomson@backlitemedia.com