Our portfolio includes Roxy Cinemas, located in high quality urban destinations, BoxPark, LaMer, City walk and the Beach opposite JBR. Roxy Cinemas is a unique and premium movie-going experience that caters to an affluent audience.


The big screen, superb sound quality, engaged & captive audiences makes Cinema Advertising one of the most impactful and dynamic form of media. The sheer impact of watching an ad on the big theater screen defines cinema to be the medium of choice to strengthen a brand, deliver key messages, increase awareness and attract new customers.


►  Reach out to an affluent audience by advertising at the most premium cinema locations.
►  Movie theater advertising allow brands to break through the clutter in ways that no other media can.
►  Showcase your brand and engage with the movie goers through various offscreen solutions.

Box park

The Roxy Cinemas at Box Park is Dubai’s most exclusive, premium movie-going experience with Luxurious seats, delightful gourmet menu and retro interiors & ambience.

On Screen

La Mer

An indulgent, guest focused experience combining the latest Sony 4K technology and ultra-stylish elements nestled in an alluring, boutique setting with luxurious leather seats and stylish boutique ambience.

On Screen

City walk

Roxy Cinemas at City Walk is a unique and premium movie-going experience developed by Meraas, combining luxury features with cutting edge technology.

Off Screen


the beach

An upbeat destination where urban meets the sea, The Beach is one of Dubai’s most exciting concepts appealing to the tastes of both local residents and global visitors.

Off Screen