Part of Multiply Media Group (MMG), BackLite Media is a leading Out-of-Home (OOH) media company operating across the UAE, the UK, and the KSA. Renowned for its premium locations and iconic, design-led advertising solutions, BackLite delivers standout brand visibility within some of the most prestigious urban settings.
Our approach creates high-impact advertising experiences that are both visually compelling and strategically positioned. Through a curated network of digital and static assets, BackLite offers exceptional exposure to premium audiences, delivered with visual clarity and strong architectural presence.
BackLite Media is a key part of MMG’s growing, future-focused media ecosystem. Through shared capabilities and purposeful investment across technology, data, and operations, the brand continues to redefine what’s possible for OOH and shape what premium media looks like on a global scale.
Desirability is the difference between needing something and wanting it. Between a one-off purchase and a lifelong allegiance. Between seeing a brand and being irresistibly drawn to it.
At BackLite, we believe a brand’s desirability can be maximised.
We call this Desirable by Design®.
Through close alignment with leading organisations and forward-thinking collaborators from the industry, we ensure that everything we build is informed by global standards and rooted in collective progress.
