Cinema Advertising is eight times more effective at making your brand stand out from the crowd than television, and those exposed to ads in the cinema are twice as likely to recall a brand compared to TV.
We provide different kinds of buying routes for you to choose the best planning option for your cinema campaign, allowing you to engage with the most suitable audiences for your brand.
BackLite has partnered with Neurons Inc., a neuromarketing research company specialising in using neuroscience and behavioural science to understand consumer […]
