Cinema

The Big Screen, Superb Sound Quality, Engaged & Captive Audiences Make Cinema Advertising One of the Most Impactful and Dynamic Forms of Media

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Press Release Desirable by Location Desirable by Association The DeSZRable Collection

5 October 2021

The Curtain Drops on BackLite Media's Triple Crown

Andrea Osburn

Marketing Manager

Over 25 years we have established a well-justified reputation for the elegant and unique design of our sites, and we […]

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Press Release Desirable by Location Desirable by Association The DeSZRable Collection Destinations

30 August 2021

OMEGA's Olympic Games Out of Home Campaign

Andrea Osburn

Marketing Manager

OMEGA was the first-ever Official Timekeeper of the Olympic Games. As they fulfilled this role for the 29th time in […]

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Press Release Desirable by Location

16 July 2021

The Triple Crown

James Harrison

Chief Commercial Officer

The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road.Powered by BackLite Intelligence, the Triple Crown will offer […]

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Press Release Desirable by Location The DeSZRable Collection

1 July 2021

The First Programmatic Out of Home Campaign on Sheikh Zayed Road

James Harrison

Chief Commercial Officer

In March 2021, BackLite Media launched the first Programmatic Out of Home campaign on Sheikh Zayed Road. This campaign was […]

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Press Release Desirable by Location The DeSZRable Collection

17 June 2021

Introducing, The Triple Crown

James Harrison

Chief Commercial Officer

Meet the real Influencer in Dubai, The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road. Powered by […]

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Cinema

7 June 2021

The Biggest Opening Weekend Since the Start of the Pandemic

Andrea Osburn

Marketing Manager

Cinemas are open once again, and more people are heading out to watch movies on the big screen. Recently, the […]

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