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Roxy Cinemas

The Roxy Cinema chain is a unique and premium movie-going experience developed by Meraas, combining luxury features with cutting edge technology. Located at high-quality urban destinations including The Beach (opposite JBR), City Walk and Box Park

Novo Cinemas

Home to the most innovative entertainment experiences in the Middle East, offering each visitor A Great Time Out since 2014 with over 100 screens in Abu Dhabi, Dubai, Sharjah and Ras Al Khaimah.
James Harrison
Chief Commercial Officer
In March 20201, BackLite Media launched the first Programmatic Out of Home campaign on Sheikh Zayed Road. This campaign was […]
James Harrison
Chief Commercial Officer
Meet the real Influencer in Dubai, The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road. Powered by […]
7 June 2021
Andrea Osburn
Marketing Manager
Cinemas are open once again, and more people are heading out to watch movies on the big screen. Recently, the […]
James Harrison
Chief Commercial Officer
CHANEL chose the most Desirable network in Dubai to showcase their Coco Crush Collection. A collection inspired by the quilted motif, […]
BackLite Media
Marketing Team
Elegant OOH artwork produced to the highest standards. Located on the most sought after section of Sheikh Zayed Road, capturing […]
Andrea Osburn
Marketing Manager
The unmistakable Tiffany Blue®, Desirable by design. “Since 1998, Tiffany Blue® has been registered as a colour trademark by Tiffany […]
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