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A Visionary Strategy to attain absolute carbon neutrality by 2026

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BACKLITE ESG APPROACH

AN AMBITIOUS STRATEGY

ENVIRONMENTAL

We are enhancing our impact in critical areas, including energy use and emissions, as well as materials recycling and repurposing

SOCIAL

We strive to be a responsible company by harnessing the power of our media to help advocate for social causes, creating a more inclusive and equitable world for all

GOVERNANCE

We are committed to working closely with our partners and stakeholders to prioritise ethical advertising, health and safety policies, and equal opportunities for all employees

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PIONEERING SUSTAINABLE OOH ADVERTISING SOLUTIONS IN THE UAE

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RECOGNISED IN OUR EFFORTS IN CREATING ENVIRONMENT FRIENDLY OOH MEDIA SOLUTIONS

Certificate of vinyl recycling received from our partner after we recycle & repurpose each vinyl advertising poster

Acknowledgement of strides in achieving carbon neutrality for our D(OOH) media

Acknowledgment of our emission measurement and contribution to carbon offsetting projects

Certificate of vinyl recycling received from our partner after we recycle & repurpose each vinyl advertising poster

Acknowledgement of strides in achieving carbon neutrality for our D(OOH) media

Acknowledgment of our emission measurement and contribution to carbon offsetting projects

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OUR ROADMAP FOR 2026

LIFECYCLE ASSESSMENT OF BACKLITE ASSETS

All raw materials used in the construction of unipoles and digital screens to be dismantled & reused for constructive purposes.

ALL BACKLITE ASSETS TO BE POWERED BY

GREEN ENERGY from Mohammed Bin Rashid Al Maktoum Solar Park UAE by end of 2026

A VISIONARY STRATEGY TO ATTAIN ABSOLUTE CARBON NEUTRALITY BY 2026

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