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Artworks of the Month - May
Desirable by Association
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14 May 2019
Artworks of the Month - May
BackLite Media
Marketing Team
Great outdoor messages are not only focused and concise, they also clearly say something about your product or service that […]
Billboards and Out-of-Home Adverts are More Relevant Than Ever in the Digital Age
Press Release
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14 May 2019
Billboards and Out-of-Home Adverts are More Relevant Than Ever in the Digital Age
BackLite Media
James Harrison
Chief Commercial Officer
We all know that the digital age has revolutionised marketing. The spread of the internet into every aspect of our […]
BackLite Cinema is Set to Capitalise on Regional Growth of Cinema Advertising Opportunities
Cinema
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14 May 2019
BackLite Cinema is Set to Capitalise on Regional Growth of Cinema Advertising Opportunities
James Harrison
BackLite Media
Marketing Team
Hi Sufyan, welcome to BackLite. The launch of BackLite Cinema is an exciting new opportunity for BackLite; tell us a […]
FEPE International's 60th World Congress Held Recently in Dubai a Great Success
Press Release
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14 May 2019
FEPE International's 60th World Congress Held Recently in Dubai a Great Success
BackLite Media
BackLite Media
Marketing Team
FEPE International’s 60th Annual congress was held, for the first time in Dubai, on 1-3 May. Dubai was a natural […]
The leading out-of-home company in the UAE, BackLite Media, is launching BackLite Cinema
Cinema
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16 April 2019
The leading out-of-home company in the UAE, BackLite Media, is launching BackLite Cinema
BackLite Media
BackLite Media
Marketing Team
Pictured together outside Roxy Cinema, Boxpark, Bill Fordyce (CEO, BackLite Media, left) is joined – from left to right – […]
Meraas and BackLite Media extend advertising partnership to four Dubai destinations
Press Release Desirable by Location Desirable by Association Destinations
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18 February 2019
Meraas and BackLite Media extend advertising partnership to four Dubai destinations
BackLite Media
BackLite Media
Marketing Team
Al Seef, City Walk, La Mer and The Beach to now benefit from the technicolour advertising displays BackLite Media have […]
Interview of the Month – Alex Nicholls
About Us
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17 February 2019
Interview of the Month – Alex Nicholls
BackLite Media
BackLite Media
Marketing Team
This month, Alex Nicholls – Sales Manager, Digital – answers some questions about the success of City Walk, the current […]
Billboards are an old – but booming! – advertising medium
Press Release
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17 February 2019
Billboards are an old – but booming! – advertising medium
BackLite Media
BackLite Media
Marketing Team
Innovations developed by online advertisers are working for billboards The blend of history and modernity is emblematic of the out-of-home […]
City Walk's Digital Screens Feature Two Stunning New Videos
Destinations Press Release Desirable by Location
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16 February 2019
City Walk's Digital Screens Feature Two Stunning New Videos
BackLite Media
BackLite Media
Marketing Team
The large, high definition screens at City Walk recently featured two new 30” videos – Paco Rabanne launching their new […]
City Walk Screens Showcase Two Iconic Brands
Desirable by Location Desirable by Association Destinations
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31 October 2018
City Walk Screens Showcase Two Iconic Brands
BackLite Media
BackLite Media
Marketing Team
Over the last couple of weeks, all 50 large-format, high definition screens at City Walk have been wowing the crowds […]
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