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31 January 2022

Newsletter: February 2022

Deaa Zararey

Lead Creative

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27 January 2022

The CEO Masters 2022 Golf Day

Andrea Osburn

Marketing Manager

On Thursday, 6 January, BackLite was a proud sponsor of the CEO Masters Golf Tournament, where we added a spin […]

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Press Release Desirable by Association The DeSZRable Collection

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27 January 2022

The World’s To-Do List

Andrea Osburn

Marketing Manager

In 2015, the world’s leaders came to an agreement to work towards 17 sustainable development goals that have the power […]

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Press Release Desirable by Location The DeSZRable Collection

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27 January 2022

Digital Innovation on Sheikh Zayed Road

James Harrison

Chief Commercial Officer

Our goal is to drive digital innovation in the UAE. Through the development of architectural and aesthetically superior locations. With […]

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Press Release Desirable by Association The DeSZRable Collection

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11 November 2021

Gulf for Good Celebrate 20 Years

Andrea Osburn

Marketing Manager

Gulf for Good recently graced our digital billboard on Sheikh Zayed Road to celebrate their 20th birthday. In 20 years, […]

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Press Release Desirable by Association The DeSZRable Collection

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11 November 2021

Coming Soon: The Dubai Jawhara

Andrea Osburn

Marketing Manager

Coming Soon: The Dubai Jawhara is a one-off, unique, and iconic display, reflecting the elegance of the surrounding area. Positioned on […]

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Campaign’s Breakfast Briefing: OOH 2022 – The Road Ahead

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28 October 2021

Campaign’s Breakfast Briefing: OOH 2022 – The Road Ahead

James Harrison

Chief Commercial Officer

On Monday 25 October, our Chief Commercial Officer James Harrison took part in a panel discussion alongside Maud Moawad (Seventh […]

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The Curtain Drops on BackLite Media's Triple Crown

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5 October 2021

The Curtain Drops on BackLite Media's Triple Crown

Andrea Osburn

Marketing Manager

Over 25 years we have established a well-justified reputation for the elegant and unique design of our sites, and we […]

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OMEGA's Olympic Games Out of Home Campaign

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30 August 2021

OMEGA's Olympic Games Out of Home Campaign

Andrea Osburn

Marketing Manager

OMEGA was the first-ever Official Timekeeper of the Olympic Games. As they fulfilled this role for the 29th time in […]

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16 July 2021

The Triple Crown

James Harrison

Chief Commercial Officer

The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road.Powered by BackLite Intelligence, the Triple Crown will offer […]

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