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Newsletter: February 2022
Press Release About Us
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31 January 2022
Newsletter: February 2022
Deaa Zararey
Lead Creative
The CEO Masters 2022 Golf Day
Press Release Desirable by Association
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27 January 2022
The CEO Masters 2022 Golf Day
Deaa Zararey
Andrea Osburn
Marketing Manager
On Thursday, 6 January, BackLite was a proud sponsor of the CEO Masters Golf Tournament, where we added a spin […]
The World’s To-Do List
Press Release Desirable by Association The DeSZRable Collection
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27 January 2022
The World’s To-Do List
Andrea Osburn
Andrea Osburn
Marketing Manager
In 2015, the world’s leaders came to an agreement to work towards 17 sustainable development goals that have the power […]
Digital Innovation on Sheikh Zayed Road
Press Release Desirable by Location The DeSZRable Collection
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27 January 2022
Digital Innovation on Sheikh Zayed Road
Andrea Osburn
James Harrison
Chief Commercial Officer
Our goal is to drive digital innovation in the UAE. Through the development of architectural and aesthetically superior locations. With […]
Gulf for Good Celebrate 20 Years
Press Release Desirable by Association The DeSZRable Collection
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11 November 2021
Gulf for Good Celebrate 20 Years
James Harrison
Andrea Osburn
Marketing Manager
Gulf for Good recently graced our digital billboard on Sheikh Zayed Road to celebrate their 20th birthday. In 20 years, […]
Coming Soon: The Dubai Jawhara
Press Release Desirable by Association The DeSZRable Collection
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11 November 2021
Coming Soon: The Dubai Jawhara
Andrea Osburn
Andrea Osburn
Marketing Manager
Coming Soon: The Dubai Jawhara is a one-off, unique, and iconic display, reflecting the elegance of the surrounding area. Positioned on […]
Campaign’s Breakfast Briefing: OOH 2022 – The Road Ahead
Press Release Desirable by Insights
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28 October 2021
Campaign’s Breakfast Briefing: OOH 2022 – The Road Ahead
Andrea Osburn
James Harrison
Chief Commercial Officer
On Monday 25 October, our Chief Commercial Officer James Harrison took part in a panel discussion alongside Maud Moawad (Seventh […]
The Curtain Drops on BackLite Media's Triple Crown
Press Release Desirable by Location Desirable by Association The DeSZRable Collection
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5 October 2021
The Curtain Drops on BackLite Media's Triple Crown
James Harrison
Andrea Osburn
Marketing Manager
Over 25 years we have established a well-justified reputation for the elegant and unique design of our sites, and we […]
OMEGA's Olympic Games Out of Home Campaign
Press Release Desirable by Location Desirable by Association The DeSZRable Collection Destinations
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30 August 2021
OMEGA's Olympic Games Out of Home Campaign
Andrea Osburn
Andrea Osburn
Marketing Manager
OMEGA was the first-ever Official Timekeeper of the Olympic Games. As they fulfilled this role for the 29th time in […]
The Triple Crown
Press Release Desirable by Location
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16 July 2021
The Triple Crown
Andrea Osburn
James Harrison
Chief Commercial Officer
The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road.Powered by BackLite Intelligence, the Triple Crown will offer […]
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