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Retail Trends in the UAE: Expert Predictions
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15 June 2023
Retail Trends in the UAE: Expert Predictions
Ali Chab
Head of Malls and Cinema
We recently interviewed our Head of Malls and Cinema, Ali Chab, about upcoming retail trends in the UAE. Here’s what […]
Neurons: Using Neuromarketing Research to Take the Guesswork Out of Artwork 
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12 June 2023
Neurons: Using Neuromarketing Research to Take the Guesswork Out of Artwork 
Ali Chab
BackLite Media
Marketing Team
BackLite has partnered with Neurons Inc., a neuromarketing research company specialising in using neuroscience and behavioural science to understand consumer […]
An Interview with Maud Moawad, CEO & Founder of Seventh Decimal
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5 June 2023
An Interview with Maud Moawad, CEO & Founder of Seventh Decimal
BackLite Media
BackLite Media
Marketing Team
What are some challenges that you’re working to overcome at the moment? Having been in the market since 2020, I […]
Tech Innovations in Out-of-Home Media
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2 June 2023
Tech Innovations in Out-of-Home Media
BackLite Media
BackLite Media
Marketing Team
We recently spoke to Ashin John, our Digital Operations Manager, to learn more about impressive tech innovations in out-of-home media […]
Programmatic Advertising in Digital Out-Of-Home
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29 May 2023
Programmatic Advertising in Digital Out-Of-Home
BackLite Media
BackLite Media
Marketing Team
In recent years, programmatic advertising has become more popular amongst brands, and it continues to grow. The digitisation of OOH […]
Harnessing the Potential of UAE Cinema Advertising: Engaging Audiences and Prestigious Brand Perception
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23 May 2023
Harnessing the Potential of UAE Cinema Advertising: Engaging Audiences and Prestigious Brand Perception
BackLite Media
BackLite Media
Marketing Team
UAE cinema has flourished by offering visitors a unique cinematic experience. With the UAE’s growing population and cultural diversity, moviegoers […]
An Interview with Ahmed Emam: The UAE's Out-Of-Home Market
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22 May 2023
An Interview with Ahmed Emam: The UAE's Out-Of-Home Market
BackLite Media
Andrea Osburn
Marketing Manager
As part of this year’s SpotLite Magazine, we sat down with Ahmed Emam, Chief Sales Officer at BackLite, to discuss […]
DOOH + SOCIAL MEDIA: A WINNING COMBINATION FOR CAMPAIGN SUCCESS
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18 May 2023
DOOH + SOCIAL MEDIA: A WINNING COMBINATION FOR CAMPAIGN SUCCESS
Andrea Osburn
James Harrison
Chief Commercial Officer
The complementary relationship between OOH and mobile has accelerated and evolved, giving brands access to more creative and targeted opportunities […]
SpotLite Magazine: The CEO’S Remarks
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15 May 2023
SpotLite Magazine: The CEO’S Remarks
James Harrison
BackLite Media
Marketing Team
Here at BackLite, we’ve recently launched the first edition of ‘SpotLite’, our new annual magazine dedicated to the dynamic world […]
The Triple Crown – A Revolutionary and Prestigious DOOH Association for Brands in Dubai
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28 April 2023
The Triple Crown – A Revolutionary and Prestigious DOOH Association for Brands in Dubai
BackLite Media
Karen Barboza
Senior Marketing Executive
Global brands often seek iconic and premium locations around the city to display their out-of-home campaigns. Iconic locations, coupled with […]
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