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BackLite Media Partners with Arts Help
Press Release Desirable by Care
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6 April 2021
BackLite Media Partners with Arts Help
James Harrison
Chief Commercial Officer
We’re excited to announce a new partnership with Arts Help, that will allow us to support artists from around the […]
The Unmistakable Tiffany Blue®, Desirable by design.
Desirable by Association
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23 March 2021
The Unmistakable Tiffany Blue®, Desirable by design.
James Harrison
Andrea Osburn
Marketing Manager
The unmistakable Tiffany Blue®, Desirable by design. “Since 1998, Tiffany Blue® has been registered as a colour trademark by Tiffany […]
Desirable by Insights: 10 Things That Caught Our Eye in Q4 of 2020
Desirable by Insights
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22 March 2021
Desirable by Insights: 10 Things That Caught Our Eye in Q4 of 2020
Andrea Osburn
Andrea Osburn
Marketing Manager
Backlite Intelligence provides insights into audience demographics, buying behaviours, and dwell times. We decided to take a closer look at […]
The Importance of Data
Desirable by Insights
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15 March 2021
The Importance of Data
Andrea Osburn
James Harrison
Chief Commercial Officer
Using BackLite Intelligence, our data analytics platform, we have now collected data for a full calendar year, 12 months full […]
McDonald's Shares the Spotlight with the Museum on the Future
Desirable by Association
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3 March 2021
McDonald's Shares the Spotlight with the Museum on the Future
James Harrison
Andrea Osburn
Marketing Manager
Photographer Mihir Ashar took the perfect shot on the day that The Museum on the Future celebrated the Hope Probe […]
The Hope Probe Reaches Mars’ Orbit
Press Release
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10 February 2021
The Hope Probe Reaches Mars’ Orbit
Andrea Osburn
Andrea Osburn
Marketing Manager
On the 20th July 2020, history was made, 204 days and more than 480 million km later, history was made […]
New Campaigns For Dior And Tiffany Launched At City Walk
Desirable by Location Desirable by Association
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1 August 2020
New Campaigns For Dior And Tiffany Launched At City Walk
Andrea Osburn
Andrea Osburn
Marketing Manager
Two new 30’’ videos have been created to showcase the latest digital campaigns for our clients Dior and Tiffany. For its ready-to-wear spring-summer 2018 advertising campaign, Dior chose model and artist Sasha Pivovarova, who opens the commercial in jeans and a t-shirt printed with the Linda Nochlin essay ‘Why have there been no great women artists’? Sasha poses for Patrick Demarchelier’s camera in the studio surrounding by her works, both finished and unfinished.
Advertising firm wins $272m deal to 'transform' signage in Dubai
Press Release
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21 November 2019
Advertising firm wins $272m deal to 'transform' signage in Dubai
Andrea Osburn
Andrea Osburn
Marketing Manager
BackLite Media has secured a 12-year outdoor advertising contract with the Dubai Roads & Transport Authority BackLite Media, an out-of-home […]
BackLite Media and The Galleria Al Maryah Island to launch Abu Dhabi’s largest retail signage network
Press Release
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16 October 2019
BackLite Media and The Galleria Al Maryah Island to launch Abu Dhabi’s largest retail signage network
Andrea Osburn
Emam
General Manager - Sales
BackLite Media signs 10-year partnership with Gulf Related, the developers of the most anticipated ultra-luxury retail and dining destination in […]
Interview of the Month
About Us
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16 October 2019
Interview of the Month
Emam
Andrea Osburn
Marketing Manager
Following today’s announcement that BackLite Media has been awarded the advertising concession for The Galleria Al Maryah Island Mall we […]
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