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The Biggest Opening Weekend Since the Start of the Pandemic
Cinema
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7 June 2021
The Biggest Opening Weekend Since the Start of the Pandemic
Andrea Osburn
Marketing Manager
Cinemas are open once again, and more people are heading out to watch movies on the big screen. Recently, the […]
Dubai Festival City Mall Sees Major Increase in Visitors Over Eid
Desirable by Insights
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27 May 2021
Dubai Festival City Mall Sees Major Increase in Visitors Over Eid
Andrea Osburn
Andrea Osburn
Marketing Manager
Over Eid this year, we witnessed a huge increase in mall visitors.  Festival City Mall, Dubai saw a massive jump, […]
Chanel at City Walk, Dubai. A BackLite Media Destination
Desirable by Association Destinations
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22 April 2021
Chanel at City Walk, Dubai. A BackLite Media Destination
Andrea Osburn
James Harrison
Chief Commercial Officer
CHANEL chose the most Desirable network in Dubai to showcase their Coco Crush Collection. A collection inspired by the quilted motif, […]
Chanel on Sheikh Zayed Road
Desirable by Association The DeSZRable Collection
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8 April 2021
Chanel on Sheikh Zayed Road
James Harrison
BackLite Media
Marketing Team
Elegant OOH artwork produced to the highest standards. Located on the most sought after section of Sheikh Zayed Road, capturing […]
BackLite Media Partners with Arts Help
Press Release Desirable by Care
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6 April 2021
BackLite Media Partners with Arts Help
BackLite Media
James Harrison
Chief Commercial Officer
We’re excited to announce a new partnership with Arts Help, that will allow us to support artists from around the […]
The Unmistakable Tiffany Blue®, Desirable by design.
Desirable by Association
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23 March 2021
The Unmistakable Tiffany Blue®, Desirable by design.
James Harrison
Andrea Osburn
Marketing Manager
The unmistakable Tiffany Blue®, Desirable by design. “Since 1998, Tiffany Blue® has been registered as a colour trademark by Tiffany […]
Desirable by Insights: 10 Things That Caught Our Eye in Q4 of 2020
Desirable by Insights
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22 March 2021
Desirable by Insights: 10 Things That Caught Our Eye in Q4 of 2020
Andrea Osburn
Andrea Osburn
Marketing Manager
Backlite Intelligence provides insights into audience demographics, buying behaviours, and dwell times. We decided to take a closer look at […]
The Importance of Data
Desirable by Insights
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15 March 2021
The Importance of Data
Andrea Osburn
James Harrison
Chief Commercial Officer
Using BackLite Intelligence, our data analytics platform, we have now collected data for a full calendar year, 12 months full […]
McDonald's Shares the Spotlight with the Museum on the Future
Desirable by Association
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3 March 2021
McDonald's Shares the Spotlight with the Museum on the Future
James Harrison
Andrea Osburn
Marketing Manager
Photographer Mihir Ashar took the perfect shot on the day that The Museum on the Future celebrated the Hope Probe […]
The Hope Probe Reaches Mars’ Orbit
Press Release
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10 February 2021
The Hope Probe Reaches Mars’ Orbit
Andrea Osburn
Andrea Osburn
Marketing Manager
On the 20th July 2020, history was made, 204 days and more than 480 million km later, history was made […]
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