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Programmatic Advertising in Digital Out-Of-Home
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29 May 2023
Programmatic Advertising in Digital Out-Of-Home
BackLite Media
Marketing Team
In recent years, programmatic advertising has become more popular amongst brands, and it continues to grow. The digitisation of OOH […]
Harnessing the Potential of UAE Cinema Advertising: Engaging Audiences and Prestigious Brand Perception
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23 May 2023
Harnessing the Potential of UAE Cinema Advertising: Engaging Audiences and Prestigious Brand Perception
BackLite Media
BackLite Media
Marketing Team
UAE cinema has flourished by offering visitors a unique cinematic experience. With the UAE’s growing population and cultural diversity, moviegoers […]
An Interview with Ahmed Emam: The UAE's Out-Of-Home Market
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22 May 2023
An Interview with Ahmed Emam: The UAE's Out-Of-Home Market
BackLite Media
Andrea Osburn
Marketing Manager
As part of this year’s SpotLite Magazine, we sat down with Ahmed Emam, Chief Sales Officer at BackLite, to discuss […]
DOOH + SOCIAL MEDIA: A WINNING COMBINATION FOR CAMPAIGN SUCCESS
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18 May 2023
DOOH + SOCIAL MEDIA: A WINNING COMBINATION FOR CAMPAIGN SUCCESS
Andrea Osburn
James Harrison
Chief Commercial Officer
The complementary relationship between OOH and mobile has accelerated and evolved, giving brands access to more creative and targeted opportunities […]
SpotLite Magazine: The CEO’S Remarks
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15 May 2023
SpotLite Magazine: The CEO’S Remarks
James Harrison
BackLite Media
Marketing Team
Here at BackLite, we’ve recently launched the first edition of ‘SpotLite’, our new annual magazine dedicated to the dynamic world […]
The Triple Crown – A Revolutionary and Prestigious DOOH Association for Brands in Dubai
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28 April 2023
The Triple Crown – A Revolutionary and Prestigious DOOH Association for Brands in Dubai
BackLite Media
Karen Barboza
Senior Marketing Executive
Global brands often seek iconic and premium locations around the city to display their out-of-home campaigns. Iconic locations, coupled with […]
The Power of Mall Advertising in the Thriving Retail Landscape of the UAE
F&B Desirable by Insights Desirable by Location Malls
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24 April 2023
The Power of Mall Advertising in the Thriving Retail Landscape of the UAE
Karen Barboza
Ali Chab
Head of Malls and Cinema
The UAE’s allure as a leading international destination for retail shopping continues to grow exponentially. As a result, mall advertising in […]
Transforming Creative Concepts and Ideas Into Captivating Outdoor Campaigns That Make You Go OOH!
Press Release Desirable by Association F&B
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13 April 2023
Transforming Creative Concepts and Ideas Into Captivating Outdoor Campaigns That Make You Go OOH!
Ali Chab
Karen Barboza
Senior Marketing Executive
Even as the oldest medium, outdoor advertising will never be outdated. It remains one of the most powerful forms of […]
BackLite Media and Al Qana: Unveiling One of Abu Dhabi's Largest OOH Screens
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3 April 2023
BackLite Media and Al Qana: Unveiling One of Abu Dhabi's Largest OOH Screens
Karen Barboza
Paula Carola
Marketing Executive
At BackLite, we have recently partnered with Al Qana to secure exclusive advertising rights to this unique and iconic waterfront […]
A Unique Abu Dhabi Experience
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2 March 2023
A Unique Abu Dhabi Experience
Paula Carola
Andrea Osburn
Marketing Manager
James Bicknell, CEO BackLite Media, comments, “We are deeply honored that Al Qana has partnered with us to showcase just […]
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