Do you think outdoor advertising is just for big companies? Here are some compelling reasons why outdoor advertising works for everyone:
It Strengthens Your Brand
Advertising ‘on the street’ will help you build your brand much faster. Usually people associate outdoor advertising with big money and professionalism – how could small companies possibly afford to be sitting next to big brands? Also, displaying your logo and your name out in the open will make people remember it better
Outdoor Advertising Gives You Power
When reading a magazine or watching a video on YouTube, you can choose whether to engage with the advertising or just simply turn off or turn the page. With outdoor advertising it is not the same – you can’t just simply close your eyes in order to avoid the ads on the streets
Frequency Increases
Seeing an advertisement once will not register on anyone’s mind. Seeing it twice a day- or more – will most surely stick to your mind. Targeting people’s primary driving or walking routes (such as Sheikh Zayed Road) will result in repeated frequency and lasting impressions
Bigger Audiences
You may want to draw as much attention to your business as possible, and not just from your target demographic. With outdoor advertising you can catch virtually everyone’s attention. Magazine or print advertisements will only be seen by a specific audience
