BackLite Media’s is delighted to report that its outdoor media partner in the UK, Ocean Outdoor, has unveiled a new digital screen in Leicester Square, in the heart of the West End. Located in the centre of London’s entertainment district, Leicester Square has a big screen entertainment heritage dating back to 1938.
The addition of Leicester Square is Ocean’s response to advertisers’ demand from around the world for super premium locations. Measuring 62.7 square metres, the high definition screen will deliver advertisers 3,500,000 impacts per fortnight.
Ocean marketing director Richard Malton said: “Ocean has always been about iconic locations which enhance the out-of-home footprint for advertisers. The screen on Leicester Square is absolutely one of those super premium ‘beach front’ addresses.”
Click here for further details of this iconic location.