Events For Your Diary

Dubai has a well-earned global reputation as a leading venue for hosting spectacular events, exhibitions and conferences so make a note in you diary from amongst this selection. Choosing between Global Village, The Big 5, Emirates Airlines Dubai Rugby Sevens, Dubai Shopping Festival and Echo Dubai has been difficult… which one…

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Out of Home Trends

As the only traditional advertising format still posting market share growth, out-of-home advertising has gone through some significant changes over recent years – and will continue to evolve and develop in the face of increased competition from other media platforms. Read about some of the latest trends here. Out-of-home should focus on…

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New Clients

We are delighted to report that a number of new clients have joined the BackLite family over the last few weeks, and we extend a warm welcome to – amongst others –Maserati, Audi, Chopard and De Grisogono. New campaigns appearing on our signs recently include unipole campaigns for Tiffany &…

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