The Holy month of Ramadan is fast approaching – the crescent moon will soon be sighted, marking the beginning of the Holy Month. Fasting is the most well-known aspect of Ramadan but it’s also a time for reflection, spiritual renewal and peace in mind, body and action. The Ramadan spirit…
Get people off their phones and engaged with your brand…a marketer’s challenge is to get consumers to pay attention to them without sticking an ad in the middle of their mobile screens that might turn them off. Take a walk in any neighbourhood and you’ll see why. People are wandering…
We all know that ‘a picture is worth a thousand words’ and that is certainly the case when designing an exceptional outdoor campaign. At BackLite Media we recognise the importance of great creative material and we are pleased to present a few of our favourites that have recently been installed…
Two new 30’’ videos have been created to showcase the latest digital campaigns for our clients Dior and Tiffany. For its ready-to-wear spring-summer 2018 advertising campaign, Dior chose model and artist Sasha Pivovarova, who opens the commercial in jeans and a t-shirt printed with the Linda Nochlin essay ‘Why…
April plays host to a wide selection of exhibitions and events, from the always-popular Gitex Shopper and Arabian Travel Market to the Formula 1 2018 Gulf Air Bahrain Grand Prix, and the long-awaited return of one of the 1990’s most popular boybands – the Backstreet Boys. Be sure to make…
We’re often asked what the benefits are of choosing out-of-home (OOH) advertising compared to other forms of media (print, radio, television, etc.), so we’ve compiled the following list on why it makes sense to consider OOH: You Can’t Escape OOH Today, we spend more time than ever in our vehicle…
We all know that ‘a picture is worth a thousand words’ and that is certainly the case when designing an exceptional outdoor campaign. At BackLite Media we recognise the importance of great creative material and we are pleased to present a few of our favourites that have recently been installed…
Successful brands allocate 13% of their media budgets to “out of home” advertising, while TV’s share of global display advertising spend has remained stable over the last decade, according to a new analysis of the sector by WARC Data. February’s Global Ad Trends report, which works from media channel data…
Before Dubai’s cool weather is replaced by Summer’s heat and humidity, why not take advantage of some world-class outdoor events being held in Dubai over the next month. Choose from a smorgasboard of events, from those with a business focus (Dubai Lynx), to a glorious sporting and social gathering (Dubai…
Thousands of shoppers and spectators came to City Walk Plaza on Friday 23 February to enjoy and take part in the first ever parade celebrating the Spring Festival – also known as the Chinese New Year. City Walk was turned into a microcosm of mainland China with traditional red paper…
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