Designing a billboard is visual storytelling. An effective billboard grabs the viewer’s attention and creates a memorable, lasting impression, so keep the following tips in mind: Simple Layout – Less is more! The most effective messages are always the most simple. Your billboard should be a clear and brief expression of…
Great outdoor messages are not only focused and concise, they also clearly say something about your product or service that will engage with your potential customers. At BackLite Media we recognise the importance of great creative material and we are pleased to present a few of our favourites… Choosing between Bulgari,…
Since the overwhelmingly positive reaction to our City Walk video (click here) we’ve been hard at work producing a video to showcase the exceptional unipole and lamppost locations in Dubai. The video features aerial footage, tracking shots and some spectacular footage of Sheikh Zayed Road! Click here to see the full…
What are the biggest problems and greatest opportunities facing the UAE’s OOH industry? I would like to focus on the positives of the market, as in this challenging market most people are dwelling on the problems of over-supply of low quality outdoor advertising signage and reduced budgets. In a tough…
The rapid growth of out-of-home (OOH) advertising continues apace and the future is increasingly digital. Here are some trends that we see coming to the industry. Identification Technology Digital OOH displays are becoming increasingly sophisticated and effective at targeting specific members of the public. This allows the tailoring of messages…
We all know that ‘a picture is worth a thousand words’ and that is certainly the case when designing an exceptional outdoor campaign and we are pleased to present a few of our favourites that have recently been installed on our signs. Great outdoor messages are not only focused and…
After nearly ten years as Managing Director of BackLite Media, Dubai, during which time the Company tripled in size, James Bicknell will move on from his position as MD at the end of June this year. The Board of BackLite is delighted to announce that Bill Fordyce has been appointed…
Following on from the overwhelmingly positive reaction from clients and prospects to our City Walk video, we are now in the final stages of production for a new video featuring the premium locations of our unipole and lamppost locations. Footage includes tracking shots taken from the motorist perspective that clearly…
Following on from Chanel’s famous print campaign (photographed by Patrick Demarchelier and styled by Grace Coddington) a new video directed by Jacob Sutton and entitled ‘The Duel’ features Grace at her balletic best executing the sort of martial artistry that is typically the preserve of the big screen. No matter…
The Holy month of Ramadan is fast approaching – the crescent moon will soon be sighted, marking the beginning of the Holy Month. Fasting is the most well-known aspect of Ramadan but it’s also a time for reflection, spiritual renewal and peace in mind, body and action. The Ramadan spirit…