We all know that the digital age has revolutionised marketing. The spread of the internet into every aspect of our lives and the prevalence of big data means that consumers...
Continue Reading
Hi Sufyan, welcome to BackLite. The launch of BackLite Cinema is an exciting new opportunity for BackLite; tell us a bit more about the new division What we do is...
Continue Reading
FEPE International’s 60th Annual congress was held, for the first time in Dubai, on 1-3 May. Dubai was a natural choice, and was chosen to underline the importance and worldwide...
Continue Reading
Pictured together outside Roxy Cinema, Boxpark, Bill Fordyce (CEO, BackLite Media, left) is joined – from left to right – by Ahmed Emam (Head of Digital, BackLite Media), Paul Simon...
Continue Reading
BackLite Media’s CEO Bill Fordyce (R), and Head of Destinations Emam Ahmed (L) stand near one of many large-format, high-resolution LED screens at The Beach, a Meraas leisure destination. Al...
Continue Reading
This month, Alex Nicholls – Sales Manager, Digital – answers some questions about the success of City Walk, the current OOH market and the lead-up to 2020 Hi Alex, welcome...
Continue Reading
Innovations developed by online advertisers are working for billboards The blend of history and modernity is emblematic of the out-of-home (OOH) business itself which, despite being one of the world’s...
Continue Reading
The large, high definition screens at City Walk recently featured two new 30” videos – Paco Rabanne launching their new XS fragrance, and Messika Jewellery showcasing the new range of...
Continue Reading
Over the last couple of weeks, all 50 large-format, high definition screens at City Walk have been wowing the crowds with new campaigns from Christian Dior – launching their ‘Joy’...
Continue Reading
This month, Ahmed Emam – Head of Digital OOH – sits in the interview hot seat to tell us about the impact, and future, of digitalization on Dubai’s OOH landscape. Hi Emam, you joined BackLite in 2009 – tell us about your career before then. Yes, it’s 10 years at…