FEPE – the premier international association of outdoor advertising companies – recently held its 58th Congress in Stockholm, Sweden. James Bicknell, BackLite’s Managing Director, once again attended and was very impressed with the outstanding quality of the speakers.
“This year, the Congress theme was ‘A Time of Revolution’ and the guest speakers covered a wide range of important issues facing the out-of-home industry around the world. Their speeches gave me valuable insights into how to develop BackLite’s business model to be in the best position to face not only the challenges that lie ahead but the exciting opportunities as well.’’
The Congress also provided an ideal networking opportunity for James to meet industry leaders from other countries, as well as connecting with old friends, and to make contact with numerous exhibitors and suppliers.
