Beginning on 20 October 2020 and lasting 173 days until 10 April 2021, Dubai will host Expo 2020, considered to be the third-largest global event after the Olympic Games and FIFA World Cup!


Over 25 million visitors from over 190 countries will come to Dubai over the 6-month period spending, with an average stay of 4 days. Not surprisingly, Dubai’s main thoroughfare, Sheikh Zayed Road, will witnesses the busiest traffic, and rightfully earns its place as the most prestigious location for any brand to engage with visitors and UAE residents alike.


BackLite Media has the only digital and static ‘unipole’ advertising signs on Sheikh Zayed Road to target this huge audience. The premium locations are complemented by unsurpassed production quality on all digital and back-lit static locations.


In addition, BackLite Media operates the hugely-popular visitor destinations of City Walk, La Mer and JBR The Beach which offer our clients a range of premium digital media packages.


Contact us now to book your customized and targeted advertising campaign at Expo 2020