Digital Screen Advertising

Another world-class sporting event that will showcase BackLite’s impressive portfolio of out-of-home locations takes place between Tuesday 31 January & Saturday 4 February – the 4th edition of the Dubai Cycle Tour.

One hundred and twenty-eight of the World’s best professional cyclists will race a total of 865kms over 5 days, with the race finishing at the magnificent new City Walk Plaza, where BackLite’s extensive range of digital and static media options will once again provide the perfect backdrop. In addition to the excitement of what is sure to be a sprint finish on Al Safa Street – alongside City Walk’s imposing ‘Las Vegas Pole’ digital sign – the award ceremony will also be held within City Walk Plaza itself, giving our clients extensive coverage to the many spectators and global television viewers.