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Working with our partners, we have deployed some of the world’s most advanced digital signage solutions to create exceptional value for advertisers, who stand to gain tremendous audience insights through our data analytics and booking technologies. To complement this, we have deployed best-in-class technology to ensure the highest standards of aesthetics and create value for our advertisers.
Explore Malls

The Malls locations

Festival City, Dubai
A modern business and entertainment area, Dubai Festival City centres on a massive mall of the same name, home to international fashion and furniture brands, global food courts and a cinema complex. Upmarket hotels on Dubai Creek host major conferences and have stylish European restaurants with city skyline views.
Festival City

Festival City Address
The Galleria, Al Maryah
The Galleria, a Unique lifestyle destination anchored by some of fashion’s most iconic and luxurious brands. The Galleria is the highest performing mall currently in Abu Dhabi. Our DOOH Screens target a premium audience from residents living in Abu Dhabi City, Reem Island, and Saadiyat Island. Predominantly female (60%), UAE Nationals, Medium/High to High-income brackets.
The Galleria

The Galleria
Address

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BackLite Media Partners with Place Exchange
Press Release Desirable by Association
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19 September 2023
BackLite Media Partners with Place Exchange to Enhance Programmatic OOH Buying Opportunities for Global Advertisers
BackLite Media
Marketing Team
Dubai, UAE, Sep 19, 2023: BackLite Media, one of the leading digital out-of-home (DOOH) advertising companies in the United Arab […]
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25 July 2023
An Interview with Sean Gadsby, Head of Programmatic at BackLite Media
Paula Carola
Marketing Executive
For our #TechTuesday, we interviewed Sean Gadsby, Head of Programmatic here at BackLite about programmatic digital out-of-home (PrDOOH). Sean explains […]
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Desirable by Location Malls
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24 July 2023
Entering the New Era of Retail Media: Key Trends for Brands to Adapt to the Changing Landscape
BackLite Media
Marketing Team
In the constantly evolving world of retail, staying ahead of emerging trends is crucial for brands and advertisers to remain […]
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Desirable by Insights About Us Destinations
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23 June 2023
3D Billboards: It's Time to Think Outside the Box and FP3D Techniques
Deaa Zararey
Lead Creative
It’s time to think outside the box, and 3D billboards allow advertisers to do just that. The 3D effect is […]
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Retail Trends in the UAE: Ali Chab
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15 June 2023
Retail Trends in the UAE: Expert Predictions
Ali Chab
Head of Malls and Cinema
We recently interviewed our Head of Malls and Cinema, Ali Chab, about upcoming retail trends in the UAE. Here’s what […]
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A demonstration of with Neurons Inc. neuromarketing research in action
Press Release Desirable by Insights Desirable by Association
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12 June 2023
Neurons: Using Neuromarketing Research to Take the Guesswork Out of Artwork 
BackLite Media
Marketing Team
BackLite has partnered with Neurons Inc., a neuromarketing research company specialising in using neuroscience and behavioural science to understand consumer […]
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Media One Hotel
Office 2501
Media City 48794
Dubai, UAE

    BackLite Media FZ-LLC Office 2501, Media One Hotel Media City,
    PO Box 48794 Dubai, UAE

    +971 4 446 7540
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