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BackLite Media
Marketing Team
In recent years, programmatic advertising has become more popular amongst brands, and it continues to grow. The digitisation of OOH […]
BackLite Media
Marketing Team
UAE cinema has flourished by offering visitors a unique cinematic experience. With the UAE’s growing population and cultural diversity, moviegoers […]
Andrea Osburn
Marketing Manager
As part of this year’s SpotLite Magazine, we sat down with Ahmed Emam, Chief Sales Officer at BackLite, to discuss […]
James Harrison
Chief Commercial Officer
The complementary relationship between OOH and mobile has accelerated and evolved, giving brands access to more creative and targeted opportunities […]
BackLite Media
Marketing Team
Here at BackLite, we’ve recently launched the first edition of ‘SpotLite’, our new annual magazine dedicated to the dynamic world […]
Karen Barboza
Senior Marketing Executive
Global brands often seek iconic and premium locations around the city to display their out-of-home campaigns. Iconic locations, coupled with […]
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