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WTC – Interchange 1

Interchanges 1 & 2

Interchanges 3 & 4

The Installation of our truly remarkable Digital Landmarks began with the launch of The Triple Crown in October 2021. It will be followed by The Dubai Jawhara in Q1 2022 and The Dubai Gateway in Q2 2022. These huge, innovative, and unique screens will change the media landscape on Sheikh Zayed Road.

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The Dubai Jawhara

The Jawhara

The Dubai Gateway

The Triple Crown

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Desirable by Insights Desirable by Location About Us Destinations Malls

29 May 2023

Programmatic Advertising in Digital Out-Of-Home

BackLite Media

Marketing Team

In recent years, programmatic advertising has become more popular amongst brands, and it continues to grow. The digitisation of OOH […]

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Cinema Desirable by Location Desirable by Association About Us

23 May 2023

Harnessing the Potential of UAE Cinema Advertising: Engaging Audiences and Prestigious Brand Perception

BackLite Media

Marketing Team

UAE cinema has flourished by offering visitors a unique cinematic experience. With the UAE’s growing population and cultural diversity, moviegoers […]

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Desirable by Association About Us Press Release Desirable by Insights

18 May 2023

DOOH + SOCIAL MEDIA: A WINNING COMBINATION FOR CAMPAIGN SUCCESS

James Harrison

Chief Commercial Officer

The complementary relationship between OOH and mobile has accelerated and evolved, giving brands access to more creative and targeted opportunities […]

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