The Landmark Series - Advertising Dubai

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WTC – Interchange 1

Interchanges 1 & 2

Interchanges 3 & 4

The Installation of our truly remarkable Digital Landmarks began with the launch of The Triple Crown in October 2021. It will be followed by The Dubai Jawhara in Q1 2022 and The Dubai Gateway in Q2 2022. These huge, innovative, and unique screens will change the media landscape on Sheikh Zayed Road.

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The Dubai Jawhara

The Jawhara

The Dubai Gateway

The Triple Crown

SpotLite

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BackLite Media Partners with Place Exchange

Press Release Desirable by Association

19 September 2023

BackLite Media Partners with Place Exchange to Enhance Programmatic OOH Buying Opportunities for Global Advertisers

BackLite Media

Marketing Team

Dubai, UAE, Sep 19, 2023: BackLite Media, one of the leading digital out-of-home (DOOH) advertising companies in the United Arab […]

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Desirable by Location Malls

24 July 2023

Entering the New Era of Retail Media: Key Trends for Brands to Adapt to the Changing Landscape

BackLite Media

Marketing Team

In the constantly evolving world of retail, staying ahead of emerging trends is crucial for brands and advertisers to remain […]

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Desirable by Insights Desirable by Location Desirable by Association

15 June 2023

Retail Trends in the UAE: Expert Predictions

Ali Chab

Head of Malls and Cinema

We recently interviewed our Head of Malls and Cinema, Ali Chab, about upcoming retail trends in the UAE. Here’s what […]

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A demonstration of with Neurons Inc. neuromarketing research in action

Press Release Desirable by Insights Desirable by Association

12 June 2023

Neurons: Using Neuromarketing Research to Take the Guesswork Out of Artwork

BackLite Media

Marketing Team

BackLite has partnered with Neurons Inc., a neuromarketing research company specialising in using neuroscience and behavioural science to understand consumer […]

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